ABSTRACT This article, an excerpt from my forthcoming book, Translation and the Rediscovery of Rhetoric, traces the surprising role of translation and of translatio (the medieval trope referring to the transfer of knowledge across time and space) in the story of Chaïm Perelman and Lucie Olbrechts-Tyteca’s turn to rhetoric. Neither Perelman nor Olbrechts-Tyteca were well versed in the French tradition of rhetoric as poetics. However, in two lectures Perelman gave late in his life, he offered a surprising description of the influence of Jean Paulhan, the French literary critic and long-time director of the Nouvelle Revue française, and of thirteenth-century Italian author and notary Brunetto Latini, on the turn to rhetoric. In addition, this essay situates these lectures as a critical response to the claim made by three important French thinkers, Paul Ricoeur, Roland Barthes, and Gérard Genette, that they had recovered rhetoric for the study of expression and thus as poetics.

ABSTRACT A major contribution to rhetorical theory and an important tool of rhetorical criticism, Perelman’s distinction between particular audiences and the universal audience has been misconstrued by his critics and even by Perelman himself. Properly construed, the universal audience is focused on facts and truths and consists of all human beings in so far as they are rational; consequently, discourse addressed to it eschews proofs from character and emotion. In contrast, addresses to particular audiences focus on values; they embrace not only proofs reason, but also those from character and emotion.

ABSTRACT An analysis of Stokely Carmichael’s dissociation of “racism” attempted at UC Berkeley on October 29, 1966 extends the utility of Perelman and Olbrechts-Tyteca’s “dissociation of concepts” for those seeking racial justice. I offer a new term “subversive dissociations” to theorize the foundations of racist dominant narratives as what Perelman and Olbrechts-Tyteca call “linguistic common property.” This move reframes dissociative challenges to dominant narratives as attempts to counter other dissociations and thus makes available a set of tools outlined in The New Rhetoric for that purpose. Dissociation emerges as a dynamic anti-racist strategy.

ABSTRACT This study establishes the Holley School as an important site of African-American rhetorical education in the post–Civil War United States. Abolitionist Caroline F. Putnam was a white Northerner who, like countless other freedmen’s teachers, moved south after the war to teach formerly enslaved African Americans. Putnam’s educational work was remarkable, however, in that she taught rhetoric in service of racial justice and continued this work for almost fifty years. I argue that she was able to sustain the Holley School through epistolary relations cultivated to persuade others to join in educating freedmen as well as support the school through donations.

ABSTRACTIn this response essay, I engage three reviews written by Kent A. Ono, Lisa Flores, and Vincent N. Pham of my book, The New York Young Lords and the Struggle for Liberation (Temple University Press, 2015). Building off of their analyses of my book, I offer speculation about the future(s) of decolonial rhetoric(s). Specifically, I examine how we can better cultivate senses of community, how we can begin decolonizing educational contexts, and I elaborate on the scope and direction of delinking and decoloniality in the future of rhetorical studies.

ABSTRACT Incentives, economists remind us, are foundational to any economy: They include strategies to induce consumers to purchase products, motivate employees to work harder, or invite businesses to new localities. This textbook term, however, has not always been yoked to economic activity per se. This essay traces the history of the term “incentive” in two phases, first, from its origin in the Latin term “incentivum,” referring to “the thing that sets the tune,” and second, from its uptake and concretization by neoclassical economic thought through Jeremy Bentham, Alfred Marshall, and Paul Samuelson. In neoclassical economics, incentives “set the tune” of behavior by compelling rational economic action through the postulates of methodological individualism, equilibration, and utility-maximization. The terminological shift of “incentive” from its poetic origins into economic thought entails that “incentives” become an objective, univocal “thing” that embeds an argument about the dangers of actions that contravene market logics.

ABSTRACT This paper examines William Hazlitt’s collection, Eloquence of the British Senate (1807), alongside our interest in reception, accretion, and the rhetorical culture of Parliament. I trace Hazlitt’s interpretation of oratory, including his analysis of remediated, printed speech. Hazlitt investigates the circulation and power of oratory in modern print culture, while beginning a multidisciplinary, career-long interest in rhetoric. By mapping how Hazlitt criticizes the status quo while avoiding partisan exposes of corruption, I argue he thinks like a critical rhetorician in ways that enrich our histories of nineteenth-century rhetoric and help us reflect on our own enterprise as historians of rhetoric.

ABSTRACT Each year, members of the Moore’s Ford Movement conduct a memorial rally for and reenactment of a lynching that took place in 1946 near Monroe, Georgia. While a lynching memorial that includes a reenactment may sound suspect, particularly because lynching reenactments play a role in white supremacist activities, the Moore’s Ford Memorial’s unusual form offers affordances that other lynching memorials do not. This article argues that the memorial’s simultaneous attachment to and critique of necessarily inadequate traces of the past raise questions about what it means to remember violence in situ. Most lynching memorial rhetoric revolves around the narrow archive of lynching photographs produced, for the most part, by lynchers themselves. Through its combination of archival and lived memory, the Moore’s Ford Memorial both tells a broader story and draws attention to the archive’s inability to capture all that was lost. In dwelling in the gap between past and present, the memorial creates a generative space for community action.

ABSTRACT This essay uses the commemoration of Emmett Till in the Mississippi Delta to explore the connections among race, geography, and memory. I provide four examples of how race and memory have conspired to fundamentally alter the geography of the Delta. I suggest that these four examples challenge the historic articulation of memory and site. While site is traditionally figured as a stable ground for commemorative work, I suggest that practices of commemoration can transform sites of memory. I conclude by previewing a collaborative, digital, public humanities initiative called the Emmett Till Memory Project. The project seeks to commemorate Till’s murder even as it alters the meaning and practice of commemoration.

ABSTRACT In spring 2012 the Russian feminist art collective Pussy Riot became world famous when five of its members were arrested for their “Punk Prayer for Freedom” in the Cathedral of Christ the Savior in central Moscow. Western media swiftly embraced the group and celebrated it as an icon of youthful female rebellion against Putin’s authoritarian regime. Yet the Western reception largely obscured the “regional accent” of the group’s protest rhetoric. This article seeks to restore this regional accent by foregrounding the rhetorical significance of place in Pussy Riot’s acts of protest.

ABSTRACT Through examining Jarena Lee’s employment of hymns in her spiritual autobiography, The Life and Religious Experience of Jarena Lee, a Coloured Lady, Giving an Account of Her Call to Preach the Gospel, I demonstrate how hymnody, a largely understudied literary genre in rhetorical studies, proved a critical instrument in authenticating her spiritual conversion and validating her qualifications to serve as a ministerial leader. Using Chaim Perelman’s concept of “presence” and recent research in neuroscience (on the brain and music) I show how Lee’s excerpts of the nineteenth century’s most popular hymns create an aural ambience reminiscent of a worship service that engages her Christian readers’ pathos and sense of piety in order to disengage their prejudice against her race and gender.

ABSTRACT This article defends the “rhetorical chorus” as a useful method for recovering women’s voices in the history of rhetoric. As distinct from the more amorphous term “collaboration,” which designates any act of cooperation in the production of rhetorical texts, the “chorus” offers a more nuanced way to identify and map the recording, preservation, appropriation, and alteration of works originally dictated by women rhetors. Using The Book of Margery Kempe as an example, the study traces both homophonic and polyphonic relationships between the lead voice of Margery and the voices of her scribes and annotators.

ABSTRACT This article describes an origin of the “classicist stance,” Nan Johnson's term for the emphasis on the classical past in American rhetoric historiography. It argues that adherence to the classical past arises from an anxiety about conducting research evident in the field in the early twentieth century, an anxiety that develops into fears about institutional legitimacy later in the century. The article closes by urging scholars of rhetoric in the modern era to embrace print modernity as their researh framework, rather than classicism.

ABSTRACTThis reading of De Oratore uses Stoic philosophy and rhetoric to trace out a complex Ciceronian theory of rhetoric. Cicero rejected Stoic style, labeling it as meager and unpersuasive. However, he coalesced Stoic philosophy with Greek rhetoric to produce his ideal orator. Cicero described eloquentia as natural public speech that was distinctive to every person, yet he also explained how eloquence, like wisdom, unified aspects of the entire universe. Through these connections, Stoic influences enabled Cicero to negotiate major questions concerning rhetoric, such as the emotional control of the orator, the virtue of eloquence, and the status of rhetoric as an art. Cicero's negotiation is productive of a theory of rhetoric that is useful today, especially as it holds speech and public action as important and fundamental acts of human individuality.

ABSTRACT Traditional readings of Nietzsche's essay “On Truth and Lying in a Non-Moral Sense” tend to emphasize the clash between philosophy and rhetoric in the form of two distinct personae—the intuitive, Sophistical artist who embraces the rhetorical power of language to create and destroy on the one hand, and the rational, Stoic philosopher who uses concepts to order the world into a block universe on the other. However, I argue that his essay presents us with not two characters but three—the Stoic philosopher, political rhêtôr, and the Dionysian artist. Furthermore, none of these three characters can be said to be representative of Nietzsche's attitude toward the Sophists. This article thus proposes a model of the Sophistical artist which combines aspects from each of these personae in a way that brings together the power of tragic suffering, persuasive word, and passionate music, respectively. This reading of Nietzsche's work discloses an ideal image of a “new” Sophist as an unfettered spirit for whom Dionysian music and philosophical word cooperate to produce a complex rhetorical discourse capable of overcoming the nihilism of the modern age in order to produce a higher culture. This attitude would therefore make the new Sophist capable of grand aspirations and opportune actions while always remaining cognizant of the sublime and terrible nature that underlies his fragile dreams of beauty.

AbstractThe U.S. Congress passed the General Allotment (Dawes) Act of 1887 as a part of its assimilationist plan to remake American Indians in the image of the U.S. nation. The act helped constitute a changed Native identity as it contracted reservation lines and forced an agricultural economy onto Native reservations. The Supreme Court case Lone Wolf v. Hitchcock (1903) resulted from American Indian protests of the Dawes Act, including the argument that the assimilationist plan had been implemented against Natives' will. The resulting decision granted Congress the ultimate “plenary” power to abrogate treaties without any limits because American Indians were wards. Through an analysis of the case and Indian Commissioner reports addressing plenary power, I argue that the Lone Wolf holding served as an imperial discourse that maligned American Indian identities through a parent-child relationship. This denigration manifested through Lone Wolf's construction of American Indians as cultural wards, its reduction of Native property to commodity through a westernized economic plan, and its assimilation of Native communities into dominant U.S. culture. In addition, I contend that the Lone Wolf case solidified a wider U.S. nationalism by emboldening federal power over indigenous communities through a familial rhetorical strategy.

Abstract The tradition of Western stylistics, initiated by Aristotle, is impregnated with the dialectics between established and unconventional usage. In the twentieth century, Bakhtin acknowledged this dynamic through his conception of the dialectical nature of language. Concepts of the plain style, many of them emanating from the United States, deviated from this dynamic. Prestigious style handbooks such as The Elements of Style and Ten Lessons in Clarity and Grace, which championed a form of the plain style based on empiricism, offered advice that undermined the dialectical, dynamic nature of language. At the same time, calls for cavalier self-expression, e.g., experimentation in Baudrillard and experimentalism in Lloyd, could not account for the great achievements of Western stylistics. A paucity of stylistic diversity led Foucault to promote “heterotopias.” Cixous proposed a three-stage model for linguistic development designed to heighten dialectical interplay between tradition and novelty. Attuned to the crisis in written expression, Kristeva stressed the need for enhancing the role of aesthetic products in contemporary life.

Abstract Chaïm Perelman and Lucie Olbrechts-Tyteca's Traité de Vargumentation: la nouvelle rhétorique marked a revolution in twentieth-century rhetorical theory. In this essay, we trace Perelman and Olbrechts-Tyteca's turn from logical positivism and the accepted belief that reason's domain was the vita contemplativa to rhetoric and its use as a reason designed for the vita activa. Our effort to tell the story of their rhetorical turn, which took place between 1944 and 1950, is informed by an account of the context in which they considered questions of reason, responsibility, and action in the wake of World War II.

Abstract The orthodox liberal conception of society and politics has proven incapable in this country of sustaining a system of social relations in which individualistic and communitarian impulses are balanced, and in which personal freedoms and community controls are not seen as being mutually antagonistic. William Sullivan looks to the classical notion of citizenship for a vision of life that is simultaneously political and moral. The “classical notion” he promotes has its roots in theAthenian conception of citizenship both as aform of consciousness and as a call to duty. Thisform of consciousness grows out of an awareness that we are communal beings and that members of a community can influence the course of both civic and natural events. It ultimately embraces the ideas that social knowledge is fluid and tentative, that multiple viewpoints can claim legitimacy, and that resolutions of social conflicts are achieved through persuasion. Thus, the essential. act of citizenship is “doing rhetoric,” and its most fundamental duties are to participate in governance, to listen and respond to others, to acknowledge our own fallibility, and to advocate for our own views as we participate in civic life.