Business and Professional Communication Quarterly

10 articles
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March 2026

  1. Teaching Radical Love: Implementing Critical Positive Communication Pedagogy in the Classroom
    Abstract

    This article presents critical positive communication pedagogy (CPCP), which synthesizes the fields of critical pedagogy and positive communication pedagogy to promote positive communication practices that develop a social justice sensibility among students. We argue that CPCP contributes to the creation of learner-centered classrooms that promote interpersonal connection, foster feelings of inclusion and belonging, and aid students in achieving sustainable happiness. We provide examples of CPCP in business and professional communication classrooms to promote diversity and inclusion, specifically related to issues of gender and sexuality, race, disability, and class.

    doi:10.1177/23294906251406941

September 2024

  1. To Trust or Not to Trust: Consumer Perceptions of Corporate Sociopolitical Activism
    Abstract

    When companies take a stance on sociopolitical issues, it is considered corporate social advocacy (CSA). This article examines to what extent perceived corporate motives of engaging in CSA affect consumer skepticism and brand equity. It is one of the few published studies of consumer attitudes toward companies’ CSA involvement. An online survey was conducted ( N = 375). It provides evidence that consumer assessments of the motives that inspire CSA are similar to the better-researched motives that inspire CSR. The findings imply that companies need to develop a good understanding of the consumers’ attributions when engaging in CSA.

    doi:10.1177/23294906231166141
  2. Selections From the ABC 2023 Annual Conference, Denver, Colorado, USA: A Rocky Mountain of Business Communication Teaching Innovations
    Abstract

    Innovative classroom-tested approaches to cross-cultural communication—diversity, equity, and inclusion—and personal and professional development are featured. Readers can explore 10 teaching creations debuted at the 2023 My Favorite Assignment sessions at the Association for Business Communication Annual International Conference held in Denver, Colorado, USA.

    doi:10.1177/23294906241247303

March 2024

  1. The Rhetorical Function of Corporate DEI Reports
    Abstract

    We analyze diversity, equity, and inclusion (DEI) reports from the top 20 Fortune 500 companies to particularly examine how these companies use visual design and representation to present an aspirational future that valorizes their current DEI efforts. We contend that if large corporations have the ability to affect outcomes among employees, stakeholders, and citizens, then educators have an obligation to prepare students to be well positioned to make change and to participate in conversations about change.

    doi:10.1177/23294906231208415

September 2023

  1. My Favorite Assignment: Selections From the ABC 2022 Annual International Conference, Tampa, Florida, USA: Sharing Teaching Innovations With a Porpoise Pod’s Coordination, Speed, and Grace
    Abstract

    Business communication teachers navigate a constantly changing pedagogical geography shaped by technology and breakthrough discoveries in linguistics, psychology, and neurobiology. My Favorite Assignment is designed to speed new teaching methods to the classroom. This article gives readers 11 teaching innovations on report writing, intercultural communication, and analysis and critical thinking debuted at the 2022 Association for Business Communication’s (ABC) 87th Annual International Conference in Tampa, Florida, USA. Additional support materials—instructions to students, stimulus materials, slides, grading rubrics, frequently asked questions, and sample student projects—are downloadable from the ABC and DePaul University Center for Sales Leadership websites.

    doi:10.1177/23294906231170806

June 2023

  1. Feature on Teaching and Technology: Teaching MBA Students Business Report Writing Using Social Media Technologies
    Abstract

    Data-driven decision making has now moved beyond its traditional domains—operations research, business economics, computer sciences, and business statistics—to “softer subjects,” such as human resource management, organization behavior, and business communication. In this context, teaching with technology encourages students to systematically apply domain knowledge to communicate across a wide variety of stakeholders. In the era of multimodal forms of communication and multiple data sources, management students must be analytical when writing compelling reports and giving persuasive presentations. They should be well versed in using both quantitative and qualitative techniques for report writing and presentation. Drawing on authentic user-generated comments on social media, this article presents two case studies on (a) crisis communication by 30 CEOs and (b) culture shock experienced by foreign tourists sojourning in India, China, and the United Arab Emirates, to demonstrate how master’s in business administration (MBA) students could derive insights from the online comments to make strategic decisions for organizational benefit and make reports based on those findings. The article asserts that this could help to cultivate a data-analytic mindset among the students by preparing them to communicate small (and big) data-driven analysis to relevant stakeholders. It attempts to suggest ways to develop MBA students’ ability to analyze their potential audiences as well as to generate meaningful insights from the available information on social media websites. Finally, it hopes to nudge business communication instructors to embrace multidisciplinary perspectives for planning a technology-based business communication assignment involving the social media landscape. Instructors can not only use the two case studies to illustrate ways to integrate technology with teaching but also create their own mini cases to improve the decision-making, report-writing, and business report presentation skills of their students.

    doi:10.1177/23294906231165569

March 2023

  1. Communication Apprehension in the Workplace: Focusing on Inclusion
    Abstract

    Communication apprehension can lead to professional challenges for individuals, teams, and organizations. This is the first study of communication apprehension that involved a randomized national survey of working adults in the United States and captured broad representation in terms of age, gender, race/ethnicity, managerial status, and other factors. The study showed that communication apprehension is common, including in group discussions, meetings, interpersonal situations, and public speaking. It is significantly more common among early-career professionals, women, introverted professionals, and professionals with anxiety. Interpersonal situations appear to be the situations in which contemporary professionals are most likely to experience high communication apprehension. This study suggests more attention is needed to address communication apprehension in interpersonal and group situations. It also frames communication apprehension as a matter of inclusion and team performance.

    doi:10.1177/23294906221129599

September 2022

  1. Designing a Course in Business Communication
    Abstract

    Design thinking, broadly understood as an organizational and entrepreneurial process aimed at innovative problem solving, has been productively incorporated by scholar-teachers in rhetoric, writing studies, and technical communication. Business communication offers similar opportunities. After briefly explaining design thinking and reviewing related scholarship and pedagogy, the article traces the process of creating an innovative course in business communication through each phase or mode of this recursive method: empathizing with users, defining the problem, ideating and prototyping solutions, and testing and evaluating the prototypes. The article positions course design as a project grounded in radical collaboration, with diverse colleagues as well as students.

    doi:10.1177/23294906221105286

December 2021

  1. “Corporate Sustainability” or “Corporate Social Responsibility”? A Comparative Study of Spanish and Latin American Companies’ Websites
    Abstract

    This study aims to compare how leading companies in Spain and in Spanish-speaking Latin America communicate corporate social responsibility or sustainability on their web pages. For this purpose, the pages of 68 companies were examined to establish the accessibility of such topics and to trace how their prominence and wording had evolved over time. The results show a trend toward greater uniformity in both Spain and Latin America, with corporate social responsibility/sustainability discourse gaining in prominence and “responsibility”-related terms being gradually replaced by those related to “sustainability.” Various cases hint that changes in terminology may be unrelated to any clear distinction between both terms.

    doi:10.1177/23294906211023799

December 2015

  1. “A Smile I Could Not Explain”
    Abstract

    This article reports a discourse analysis of journals from adult learners during a 1-week residency in Cape Town, South Africa. The theoretical posture is a critical dialogic perspective, making use of a postcolonial understanding of intercultural interactions. The purpose of the study was exploratory. The analysis suggests that demographic variables (e.g., race), prior international travel, and experiences during the residency influence the amount and pace of cognitive change. Results include both questions for future research and suggestions for educators.

    doi:10.1177/2329490615616815