Business and Professional Communication Quarterly Sep 2022

Designing a Course in Business Communication

Deborah C. Andrews University of Delaware

Abstract

Design thinking, broadly understood as an organizational and entrepreneurial process aimed at innovative problem solving, has been productively incorporated by scholar-teachers in rhetoric, writing studies, and technical communication. Business communication offers similar opportunities. After briefly explaining design thinking and reviewing related scholarship and pedagogy, the article traces the process of creating an innovative course in business communication through each phase or mode of this recursive method: empathizing with users, defining the problem, ideating and prototyping solutions, and testing and evaluating the prototypes. The article positions course design as a project grounded in radical collaboration, with diverse colleagues as well as students.

Journal
Business and Professional Communication Quarterly
Published
2022-09-01
DOI
10.1177/23294906221105286
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Topics
rhetorical criticism writing pedagogy curriculum design collaborative writing technical communication professional writing
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Cited by in this index (1)

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    A Decade of Business and Professional Communication Quarterly : A PRISMA Guided…
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