Business and Professional Communication Quarterly Mar 2016

Making the Familiar Strange

Deborah C. Andrews

Abstract

Business and professional communicators increasingly rely on visual thinking and design strategies to create effective messages. The workplace need for such thinking, however, is not readily accommodated in current pedagogy. A long-running study abroad short course for American students taught in London provides a model for meeting this need. Addressed to students in art and design and framed through principles of discovery learning, the course approach and assignments can be productively adapted to enhance the visual competence of students of professional communication.

Journal
Business and Professional Communication Quarterly
Published
2016-03-01
DOI
10.1177/2329490615616241
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Topics
multimodality professional writing

Citation Context

Cited by in this index (2)

  1. Andrews (2022)
    Designing a Course in Business Communication
    Business and Professional Communication Quarterly
  2. Knight (2019)
    Communicating Within and Across the Arts: Teaching Business and Professional Co…
    Business and Professional Communication Quarterly

Cites in this index (4)

  1. Lauer et al. (2011)
    Visuospatial Thinking in the Professional Writing Classroom
    Journal of Business and Technical Communication
  2. Brumberger (2007)
    Making the Strange Familiar
    Journal of Business and Technical Communication
  3. Brumberger (2007)
    Visual Communication in the Workplace: A Survey of Practice
    Technical Communication Quarterly
  4. Portewig (2004)
    Making Sense of the Visual in Technical Communication: A Visual Literacy Approa…
    Journal of Technical Writing and Communication
Also cites 8 works outside this index ↓
  1. 10.1177/1080569908330382
     ↗
  2. 10.1177/108056990606900410
     ↗
  3. 10.1177/1080569905278863
     ↗
  4. 10.1080/00393541.2004.11651771
     ↗
  5. 10.1177/1080569906294502
     ↗
  6. 10.1080/08975930.2010.526011
     ↗
  7. 10.1177/0021943605285476
     ↗
  8. 10.2753/MER1052-8008220203
     ↗
CrossRef global citation count: 5 View in citation network →

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