Role of Experiential Learning Program on Business Writing Skills of Management Students

Shruti Srinivasan Christ University ; Ravikumar Thangaraj ; Jain Mathew Christ University

Abstract

Purpose: Writing has been identified as an important skill. Business writing refers to the form of writing that is used to communicate in formal settings in various corporations and organizations. A number of research studies have identified writing as a crucial skill that needs to be developed by students. The purpose of the study is therefore to understand how an experiential learning module on business writing can improve the email-writing and report-writing skills of management postgraduates. Design/Methodology/Approach: The study uses an experimental research methodology based on experiential learning pedagogy to obtain the results of the intervention on the business writing skills of the management postgraduate students. The module was developed by the researcher and then was taught to the students through the online platform Zoom. Pretest, posttest, and delayed posttest analysis was conducted to find the impact of the intervention. The students were evaluated by an industry expert to avoid bias as they were trained by the researcher. Findings: The results of the study indicated that the intervention had a significant impact on the business writing skills of the participants. The results of the component analysis also indicated a large effect on the content, persuasive abilities, lateral thinking abilities, and the interpersonal skills of the participants in written communication. The analysis of the test scores revealed that an initial training based on the experiential learning methods can have a long-term impact on the improvement of the skills of the students, as the delayed posttest results were more than the posttest results. Originality/value: The study will be beneficial to educators, trainers, as well as students in understanding how experiential learning can impact the business writing skills of the students.

Journal
Business and Professional Communication Quarterly
Published
2026-03-01
DOI
10.1177/23294906241228244
CompPile
Search in CompPile ↗
Open Access
Closed
Topics
Export

Citation Context

Cited by in this index (2)

  1. Business and Professional Communication Quarterly
  2. Business and Professional Communication Quarterly

References (46)

  1. Understanding adult education and training
  2. Corporate business writing for prospective employees—A study at tertiary level
  3. Written communication in organisations and the need to teach report writing to tertiary l…
    Indian Journal of Applied Research
  4. Baguley T. (2004). Understanding statistical power in the context of applied research. Applied Ergonomics 35(…
  5. Improve your communication skills
Show all 46 →
  1. Research in education
  2. Research in education
  3. Written analysis and communication: An experiential study
  4. 10.1177/002194368702400113
  5. 10.1177/108056999405700407
  6. Statistical power analysis for the behavioural sciences
  7. 10.1037/0033-2909.112.1.155
  8. 10.4324/9780203029053
  9. 10.1177/108056990006300211
  10. Educational research: Planning, conducting, and evaluating quantitative and qualitative r…
  11. Research design: Qualitative, quantitative and mixed methods approaches
  12. Davies C. Birbili M. (2000). What do people need to know about writing in order to write in their jobs? Briti…
  13. Employability skills of MBA students at entry level: An employers and students perspective
    Sinhgad International Business Review
  14. Employability of management students in India: Some concerns and considerations
    AIMA Journal of Management & Research
  15. 10.1177/108056999906200104
  16. Designing communicative needs based syllabus for EST students to meet their demands of pr…
    English for Specific Purposes World
  17. Discovering statistics using SPSS
  18. Gale P. (2014 March 5). Effective business writing: Top principles and techniques. Home of English Grammar. h…
  19. Frames of mind
  20. Teaching expository writing
  21. Kellogg R. Whiteford A. (2009). Training advanced writing skills: The case for deliberate practice. Education…
  22. Experiential learning: Experience as the source of learning and development
  23. 10.1198/000313001317098149
  24. Levy F. Cannon C. (2016). The Bloomberg job skills report 2016: What recruiters want. Bloomberg. Retrieved Fe…
  25. Writing for rhetoric teachers
  26. Marzuki Widiati U. Rusdin D. Darwin Indrawati I. (2023). The impact of AI writing tools on the content and or…
  27. Communication skills for engineers
  28. Mukhopadhyay M. Murthy C. Kandan M. (1987). Research in educational management: A trend report. National Coun…
  29. Writing: A ticket to work. . . or a ticket out: A survey of business leaders
  30. Oldenburg D. (2005). Old adage holds: Get it in writing. Retrieved January 10 2022 from https://www.washingto…
  31. Techniques in teaching writing
  32. Rajadhyaksha U. (2002). Teaching communication: Where do Indian business schools stand? Vikalpa: The Journal …
  33. Ranaut B. (2018). Importance of good business writing skills. International Journal of Language & Linguistics…
  34. Teaching communications in a B-school: Challenges and opportunities
  35. Curriculum and methodological issues of business communication in management institutions
  36. Developing writing skills in English of undergraduate students of arts and science colleg…
  37. Communication ability: Does the B-school graduate match corporate expectations?
  38. The basics of English: Foundations for success in technical communication
    Technical Writing Teacher
  39. Vice J. Carnes L. (2001). Developing communication and professional skills through analytical reports. Busine…
  40. 10.1177/108056990206500406
  41. When to Write a Memo Not an Email. (2015). Business writing [Blog]. https://justenglish.me/2015/06/22/when-to…