Journal of Business and Technical Communication Oct 2007

Making the Strange Familiar

Eva R. Brumberger

Abstract

Scholarly conversation within the field of professional communication increasingly has focused on the practice, research, and pedagogy of visual rhetoric. Yet, visual thinking has received relatively little attention within the field. If our programs produce students who can think verbally but not visually, they risk producing writers who are visual technicians but are unable to move fluidly between and within modes of communication. This article examines the literature and pedagogical practices of visually oriented disciplines to identify strategies for helping students develop the ambidexterity of thought needed for the communication tasks of today's workplace.

Journal
Journal of Business and Technical Communication
Published
2007-10-01
DOI
10.1177/1050651907304021
Open Access
Closed
Topics
multimodality professional writing

Citation Context

Cited by in this index (13)

  1. Bauer et al. (2025)
    Teaching Ethics in Communication and Business Courses: The Use of Standard Vers…
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  2. Sonnenberg et al. (2024)
    Implementing a Continuous Improvement Model for Assignment Evaluation at the Te…
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  3. Santee (2023)
    Cartographic Literacy can Support Social Change Approaches in Technical Communi…
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  4. Ross (2017)
    The Role of Ethics, Culture, and Artistry in Scientific Illustration
    Technical Communication Quarterly
  5. Bourelle et al. (2017)
    Assessing Multimodal Literacy in the Online Technical Communication Classroom
    Journal of Business and Technical Communication
Show all 13 →
  1. Bourelle et al. (2015)
    Multimodality in the Technical Communication Classroom: Viewing Classical Rheto…
    Technical Communication Quarterly
  2. Lauer (2015)
    High-Tech Invention
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  3. Jones (2015)
    Information Graphics and Intuition
    Journal of Business and Technical Communication
  4. Dusenberry et al. (2015)
    Filter. Remix. Make.
    Journal of Technical Writing and Communication
  5. Lauer et al. (2011)
    Visuospatial Thinking in the Professional Writing Classroom
    Journal of Business and Technical Communication
  6. Northcut et al. (2010)
    Resisting the Lure of Technology-Driven Design: Pedagogical Approaches to Visua…
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  7. Brumberger (2010)
    Document-Based Decision Making and Design: An Analysis of Medicare Part D
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  8. Kitalong et al. (2009)
    Beyond the Screen: Narrative Mapping as a Tool for Evaluating a Mixed-Reality S…
    Technical Communication Quarterly

Cites in this index (5)

  1. Selting (2002)
    Conversations with Technical Writing Teachers: Defining a Problem
    Technical Communication Quarterly
  2. Williams (2001)
    Part 1: thinking out of the pro-verbal box
    Computers and Composition
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    Technical Communication Quarterly
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CrossRef global citation count: 45 View in citation network →

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