Making the Strange Familiar: A Pedagogical Exploration of Visual Thinking

Abstract

Scholarly conversation within the field of professional communication increasingly has focused on the practice, research, and pedagogy of visual rhetoric. Yet, visual thinking has received relatively little attention within the field. If our programs produce students who can think verbally but not visually, they risk producing writers who are visual technicians but are unable to move fluidly between and within modes of communication. This article examines the literature and pedagogical practices of visually oriented disciplines to identify strategies for helping students develop the ambidexterity of thought needed for the communication tasks of today's workplace.

Journal
Journal of Business and Technical Communication
Published
2007-10-01
DOI
10.1177/1050651907304021
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Citation Context

Cited by in this index (19)

  1. Business and Professional Communication Quarterly
  2. Journal of Business and Technical Communication
  3. Journal of Technical Writing and Communication
  4. Journal of Technical Writing and Communication
  5. IEEE Transactions on Professional Communication
Show all 19 →
  1. Communication Design Quarterly
  2. Communication Design Quarterly
  3. Technical Communication Quarterly
  4. Journal of Business and Technical Communication
  5. Business and Professional Communication Quarterly
  6. Technical Communication Quarterly
  7. Journal of Business and Technical Communication
  8. Journal of Business and Technical Communication
  9. Journal of Technical Writing and Communication
  10. Journal of Business and Technical Communication
  11. Journal of Technical Writing and Communication
  12. Journal of Technical Writing and Communication
  13. Journal of Technical Writing and Communication
  14. Technical Communication Quarterly

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