Teaching Ethics in Communication and Business Courses: The Use of Standard Versus Virtual Reality Video

Journal of Business and Technical Communication Oct 2025

Teaching Ethics in Communication and Business Courses: The Use of Standard Versus Virtual Reality Video

Steven Bauer ; Juanie N. Walker Pepperdine University ; Sarah Fischbach Pepperdine University ; Alice Labban Pepperdine University

Abstract

This article explores the benefits of the use of standard versus virtual reality (VR) video when teaching ethics in communication and business courses. It presents a two-semester classroom study in which during one semester, students were given a case analysis and shown either a standard or a VR video, and during the next semester, students were given the same case study but were shown both a standard and a virtual video and engaged in group deliberation. The authors relate their findings from this study to practical wisdom about ethics and offer recommendations for the pedagogical leveraging of visual literacy in communication and business courses.

Journal: Journal of Business and Technical Communication
Published: 2025-10-01
DOI: 10.1177/10506519251348448
Open Access: Closed
Topics: qualitative research

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Journal of Business and Technical Communication
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