Technical Communication Quarterly Jan 1996

Teaching Text Design

Robert Kramer ; Stephen A. Bernhardt

Abstract

A growing body of literature defines a rhetoric of visible text based on page layout, typography, and the various design features afforded by page composition tools buitt into word processors and page design programs. Little has been written, however, about what a wriier needs to know about design and in what order. This article describes and demonstrates a scope and sequence of learning that encourages writers to develop their skills as text designers. It introduces relevant liierature that is helpful for such learning and it does so in an evolving format that displays visually what the essay discusses verbally.

Journal
Technical Communication Quarterly
Published
1996-01-01
DOI
10.1207/s15427625tcq0501_3
CompPile
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Open Access
Closed
Topics
rhetorical criticism teacher development
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Citation Context

Cited by in this index (3)

  1. Kitalong et al. (2009)
    Beyond the Screen: Narrative Mapping as a Tool for Evaluating a Mixed-Reality S…
    Technical Communication Quarterly
  2. Brumberger (2007)
    Making the Strange Familiar: A Pedagogical Exploration of Visual Thinking
    Journal of Business and Technical Communication
  3. Kramer et al. (1999)
    Moving instruction to the web: Writing as multi‐tasking
    Technical Communication Quarterly

References (13) · 1 in this index

  1. Arnheim, Rudolf. Art and Visual Perception. Berkley: University of California P, 1954.
  2. - Visual Thinking. Berkeley and Los Angeles: University of California P, 1969.
  3. 10.2307/357383
     ↗
  4. Bivins, Thomas, and William E. Ryan. H a 0 to Produce Creative Publications: Traditional Techniques and Compu…
  5. Brown, Alex. inPrint. New York, Ny: Watson-Guptill Publications, 1989.
Show all 13 →
  1. Horowitz, Mardi Jon. Image Formation and Cognition. New York Apple tonCentry-Crof ts, 1970.
  2. Kostelnick Charles (1989)
    The Technical Writing Teacher
  3. Lay, Mary. "The Non-Rhetorical Elements of Design.'" Technical Writing, The 0 y and Practice. New York: MLA, 1989.
  4. Moore et al. (1993)
    Using Gestalt theory to teach document design and graphics
    Technical Communication Quarterly
  5. Parker, Roger. The Makeover Book: 101 Design Solutions for Desktop Publishing. Chapel Hill, N C Ventana P, 1989.
  6. Shushan and Wright. Desktop Publishing by Design, 2nd Edition. Redmond, WA Microsoft P, 1991.
  7. Tufte, Edward R. Envisioning Information. C O M W C U : Graphics P, 1990.
  8. White, Jan V. Graphic Design for the Electronic Age. New York Watson-Guptill Publications, 1988. Robert Krame…
CrossRef global citation count: 7 View in citation network → Build reading path →

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