Designing Business Communications in a Disrupted Workplace

Abstract

Advanced technologies and other rapid changes in the global business environment, especially following the pandemic of 2020, have fundamentally disrupted how, when, and where we work. Through design thinking, business communicators can reenvision the affordance of traditional rhetoric to thrive in this new workplace. The article opens with a scenario based on the postpandemic problem of accommodating a hybrid style of work and then describes how the mindset and method of design thinking transform traditional rhetoric. Grounded in empathetic collaboration, design thinking positions rhetoric as a recursive, nonlinear, and nimble process and provides new perspectives on rhetoric’s time-tested persuasive appeals.

Journal
Business and Professional Communication Quarterly
Published
2025-12-01
DOI
10.1177/23294906231203370
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Citation Context

Cited by in this index (2)

  1. Business and Professional Communication Quarterly
  2. Business and Professional Communication Quarterly

Cites in this index (8)

  1. Communication Design Quarterly
  2. College Composition and Communication
  3. Journal of Business and Technical Communication
  4. Journal of Business and Technical Communication
  5. Computers and Composition
Show all 8 →
  1. College Composition and Communication
  2. College Composition and Communication
  3. College Composition and Communication
Also cites 4 works outside this index ↓
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  4. 10.3109/13561820.2013.792043
CrossRef global citation count: 2 View in citation network →