Information Graphics and Intuition

Abstract

Professional communication scholars have critiqued the idea that visual styles derived from cognitive theories of human perception can be universally understood by all people and thus effective in all rhetorical situations. Cognitive heuristics, or mental shortcuts that influence how individuals make decisions, provide a framework for reconciling the perceptual features of visualizations with the cultural and contextual features of particular rhetorical situations. This article analyzes information graphics using the heuristics of representativeness, availability, and affect, applying this analysis to a techne of visual design that accounts for both intuitive and contextual reasoning.

Journal
Journal of Business and Technical Communication
Published
2015-07-01
DOI
10.1177/1050651915573943
Open Access
Closed
Topics

Citation Context

Cited by in this index (3)

  1. Journal of Technical Writing and Communication
  2. Journal of Technical Writing and Communication
  3. Technical Communication Quarterly

Cites in this index (5)

  1. Technical Communication Quarterly
  2. Journal of Business and Technical Communication
  3. Journal of Business and Technical Communication
  4. Technical Communication Quarterly
  5. Technical Communication Quarterly
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CrossRef global citation count: 19 View in citation network →