Journal of Business and Technical Communication Jul 2015

Information Graphics and Intuition

John Jones

Abstract

Professional communication scholars have critiqued the idea that visual styles derived from cognitive theories of human perception can be universally understood by all people and thus effective in all rhetorical situations. Cognitive heuristics, or mental shortcuts that influence how individuals make decisions, provide a framework for reconciling the perceptual features of visualizations with the cultural and contextual features of particular rhetorical situations. This article analyzes information graphics using the heuristics of representativeness, availability, and affect, applying this analysis to a techne of visual design that accounts for both intuitive and contextual reasoning.

Journal
Journal of Business and Technical Communication
Published
2015-07-01
DOI
10.1177/1050651915573943
Open Access
Closed
Topics
multimodality professional writing voice and style affect and writing

Citation Context

Cited by in this index (3)

  1. Campbell (2023)
    Identifying Digital Rhetoric in the Telemedicine User Interface
    Journal of Technical Writing and Communication
  2. Li (2022)
    Defining the racial and ethnic “other”: Constructing an American identity throu…
    Journal of Technical Writing and Communication
  3. Li (2020)
    Visualizing Chinese Immigrants in the<i>U.S. Statistical Atlases</i>: A Case St…
    Technical Communication Quarterly

Cites in this index (5)

  1. Lauer (2013)
    Examining the Effect of Reflective Assessment on the Quality of Visual Design A…
    Technical Communication Quarterly
  2. Ward (2010)
    The Ethic of Exigence
    Journal of Business and Technical Communication
  3. Brumberger (2007)
    Making the Strange Familiar
    Journal of Business and Technical Communication
  4. Richards (2003)
    Argument and Authority in the Visual Representations of Science
    Technical Communication Quarterly
  5. Salinas (2002)
    Technical Rhetoricians and the Art of Configuring Images
    Technical Communication Quarterly
Also cites 13 works outside this index ↓
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CrossRef global citation count: 19 View in citation network →

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