The Ethic of Exigence

Journal of Business and Technical Communication Jan 2010

Mark Ward Clemson University

Abstract

Compared to ethics in technical writing, ethics in design has received less attention. This lack of attention grows more apparent as document design becomes ‘‘information design.’’ Since Katz discerned an ‘‘ethic of expediency’’ in Nazi technical writing, scholars have often framed technical communication ethics in categorical terms. Yet analyses of information design must consider why arrangements of text and graphics have symbolic potency for given cultures. An ‘‘ethic of exigence’’ can be seen in an example of Nazi information design, a 1935 racial-education poster that illustrates how designers and users co-constructed a communally validated meaning. This example supports the postmodern view that ethics must account for naturalized authority as well as individual actions.

Journal: Journal of Business and Technical Communication
Published: 2010-01-01
DOI: 10.1177/1050651909346932
Open Access: Closed
Topics: multimodality technical communication multilingual writers

Citation Context

Cited by in this index (5)

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Technical Communication Quarterly

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