Communication Design Quarterly Dec 2024 Open Access

Between the Lines: Visual Euphemism in Technical and Professional Communication Visuals

Kevin Van Winkle Colorado State University Pueblo

Abstract

This article explores visual euphemism in the realm of technical and professional communication (TPC) visuals. I argue that euphemism is a mostly unexplored topic in TPC scholarship and deserving of further inquiry. Due to its equal capacity to inform or deceive, visual euphemism has particular value for scholars concerned with the efficacy and ethicality of TPC visuals. To support this argument, I identify the unique features of visual euphemism, as well as outline a basic critical framework for its identification and analysis. I conclude by briefly examining prominent TPC visuals and advocating for further research of visual euphemism.

Journal
Communication Design Quarterly
Published
2024-12-01
DOI
10.1145/3658438.3658439
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Topics
modern rhetorical theory professional writing
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