Abstract

This article explores visual euphemism in the realm of technical and professional communication (TPC) visuals. I argue that euphemism is a mostly unexplored topic in TPC scholarship and deserving of further inquiry. Due to its equal capacity to inform or deceive, visual euphemism has particular value for scholars concerned with the efficacy and ethicality of TPC visuals. To support this argument, I identify the unique features of visual euphemism, as well as outline a basic critical framework for its identification and analysis. I conclude by briefly examining prominent TPC visuals and advocating for further research of visual euphemism.

Journal
Communication Design Quarterly
Published
2024-12-01
DOI
10.1145/3658438.3658439
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Also cites 9 works outside this index ↓
  1. 10.1017/CBO9780511617881
  2. Metaphor and knowledge: The challenges of writing science
  3. 10.1017/CBO9780511813085
  4. 10.5555/526362
  5. Humanizing visual design: The rhetoric of human forms in practical communication
  6. 10.1525/9780520912045
  7. 10.1109/TPC.2020.3032053
  8. 10.1109/TPC.2023.3290948
  9. How to lie with maps
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