Journal of Business and Technical Communication Jan 2021 OA PDF

“Picturing” Xenophobia: Visual Framing of Masks During COVID-19 and Its Implications for Advocacy in Technical Communication

Tatiana Batova Arizona State University

Abstract

This article reviews images of people of Asian descent wearing masks in popular press articles discussing mask shortages and argues that visual framing had the potential of fueling racial antagonism during the initial months of COVID-19’s spread across the United States. Technical communicators need to include globalized perspectives in educational materials about masks as an advocacy strategy that can help communities and individuals to navigate the crisis situation and better protect themselves and those around them.

Journal
Journal of Business and Technical Communication
Published
2021-01-01
DOI
10.1177/1050651920958501
Open Access
OA PDF Bronze
Topics
multimodality technical communication

Citation Context

Cited by in this index (1)

  1. Carlson et al. (2023)
    Tuning to Place: Using Photos to Better Understand Problems in Technical Commun…
    Journal of Business and Technical Communication

Cites in this index (4)

  1. St.Amant (2020)
    Communicating About COVID-19: Practices for Today, Planning for Tomorrow
    Journal of Technical Writing and Communication
  2. Jones (2016)
    The Technical Communicator as Advocate
    Journal of Technical Writing and Communication
  3. Cagle et al. (2015)
    Climate Change Research Across Disciplines: The Value and Uses of Multidiscipli…
    Technical Communication Quarterly
  4. Grabill et al. (1998)
    Toward a critical rhetoric of risk communication: Producing citizens and the ro…
    Technical Communication Quarterly
Also cites 4 works outside this index ↓
  1. 10.1177/146488490200300211
     ↗
  2. Feng S., Shen C., Xia N., Song W., Fan M., Cowling B. J. (2020). Rational use of face masks in the COVID-19 p…
     ↗
  3. Geise S., Baden C. (2015). Putting the image back into the frame: Modeling the linkage between visual communi…
     ↗
  4. 10.1111/j.1460-2466.2006.00329.x
     ↗
CrossRef global citation count: 8 View in citation network →

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