Tatiana Batova

5 articles
Arizona State University ORCID: 0000-0002-9218-2416
  1. An Approach for Incorporating Community-Engaged Learning in Intensive Online Classes: Sustainability and Lean User Experience
    Abstract

    Based on two user experience (UX) classes, this article describes an approach for incorporating community-engaged learning into intensive online classes. This approach relies on (1) sustainability for creating a flexible and meaningful thematic context with potential for an existing community engagement infrastructure and (2) the lean UX framework for serving as a foundation of the course structure. This approach showed promising results for students, community stakeholders, and faculty and is transferrable to various institutional contexts.

    doi:10.1080/10572252.2020.1860257
  2. “Picturing” Xenophobia: Visual Framing of Masks During COVID-19 and Its Implications for Advocacy in Technical Communication
    Abstract

    This article reviews images of people of Asian descent wearing masks in popular press articles discussing mask shortages and argues that visual framing had the potential of fueling racial antagonism during the initial months of COVID-19’s spread across the United States. Technical communicators need to include globalized perspectives in educational materials about masks as an advocacy strategy that can help communities and individuals to navigate the crisis situation and better protect themselves and those around them.

    doi:10.1177/1050651920958501
  3. Work Motivation in the Rhetoric of Component Content Management
    Abstract

    This article describes a 12-month qualitative study that analyzes how a company’s transition to component content management (CCM)—a set of methodologies, processes, and technologies that allows working with texts as small components rather than complete, static documents—influences the work motivation of its technical communicators. The analysis is based on actor-network theory and the theories of work motivation from economics. When technical communicators felt that CCM’s only focus was efficiency and savings and that they were not recognized and connected to the fruits of their labor, their motivation decreased. But their motivation increased when they were engaged in job crafting—reshaping their understanding of the fruits of their labor and gaining recognition through prosocial behavior.

    doi:10.1177/1050651918762030
  4. A Systematic Literature Review of Changes in Roles/Skills in Component Content Management Environments and Implications for Education
    Abstract

    Component content management (CCM) enables organizations to create, manage, and deliver content as small components rather than entire documents. As CCM methodologies, processes, and technologies are increasingly adopted, CCM is reshaping technical communication (TC), the roles of technical communicators, and the skills they need for career success. This article reviews scholarly and trade publications that describe changes in roles and needed skills in CCM environments and identifies implications of these changes for TC education.

    doi:10.1080/10572252.2017.1287958
  5. The Complexities of Globalized Content Management
    Abstract

    This article provides a critical overview of the challenges that content management poses for technical communicators who work on multilingual projects. These issues include determining whether to translate or to localize, resolving the problems presented by the decontextualizing and repurposing of text, managing the complexities of the localization industry’s work practices and tools, and handling the linguistic idiosyncrasies of particular languages. The authors draw on their experience with content management and the translation–localization industry in seeking to problematize increasingly standardized practices that deserve further investigation.

    doi:10.1177/1050651914562472