Drawing strategies for communication planning

Communication Design Quarterly May 2017

Drawing strategies for communication planning

Abigail Selzer King ; Kristen R. Moore ; Ashley Hardage Edlin ; Sophie Frankel

Abstract

Simple drawing tasks are effective for evaluating the many options communicators have during early design stages. These drawing strategies leverage the metaphoric meanings of basic geometric shapes, not complex artistic illustration, to represent ideas while they are in development. Our paper supports this perspective by linking previous research on sketching, collaboration, and ideation to identify a specific approach to this kind of drawing that we term Geometric Page Forms. To further illustrate the value of these strategies, we give an example of how technical communicators used drawing during a workshop to develop communication solutions explaining complex information about sun block efficacy.

Journal: Communication Design Quarterly
Published: 2017-05-04
DOI: 10.1145/3090152.3090158
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Topics: multimodality

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