Philosophy & Rhetoric
17 articlesJune 2024
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Abstract
The state of movement is a question—of movement, in theory.What is movement, a movement, perhaps not least as the condition of arrival, an “original” beginning? Where does it come from? How does it work, in better and worse ways? To what does it lead—and why? If these standing questions remain open, there is also a chance that they are not questions at all, that they remain in some basic way beyond inquiry, precisely as they beg the question, as Giorgio Agamben has contended, of how “movement” remains “our unthought,” of the way in which “movement” presents us with the puzzle of an unconceived concept, the tension of a word whose work demands forgetting the “defeats and failures” of its use in the name and at the edges of democracy, and getting around the aporia of its necessary power without end (2005, 1). Perhaps we can only boggle—and perhaps we should. To inquire into the “state of movement” may be less a struggle for answers than the condition of question-ability itself, a movement of movement that appears in theory.Inspiring gesture. Endless stasis. Myriad advances. Countless retreats. Emerging hopes. Multiplying panics. Forced dislocation. Involuntary relocation. Indefinite incarceration. Sovereign and disciplinary borders crossed, closed, and blurred. Speech acts—in action. Moving words—gone sideways. Gathering judgments. Calling out and compounding injustice. Cancelling the show. Incursions, attacks, invasions. History’s (always) incoming storm. Recalling, extending, and setting aside law’s precedent. Blown away, in a gust and a measure of time. Rising sea levels, receding forests, spiraling temperatures. Rustling aspen trees at altitude. Getting back on the bike. Staying put for the planet. Finding, instilling, and following desire. Unbounded discovery. Undue appropriation. Undoing what’s been done. Bodies at work, play, and ecstasy—and in decay, duress, and internment. Swept off the streets—and the quad. Vectors of transmission and expression. Breaking quarantine—and cliché. Soft landings and winding supply chains. Streaming words. Tropes turning into (intelligent) algorithms—and back again. Bullets flying . . . in homes, hospitals, classrooms. Struck by the light of a nebula and a sky full of kinetic kill vehicles. Populist uprising—progressive overreach. Equal and opposite reactions. Runway culture. Throwaway sociality. Publicity’s collapse. Privatization’s disclosure. Hopes for stillness and repose. Travel bans . . . for life. Packing the U-Haul for a better life. Generations letting go—and digging in. Rounds of chants. Days of marches. Cycles of emergency. Revolutionary aspirations in the avenues. Circling the leader, demanding commands. Running resistance. Caught out. Making way—and away.Asking after the state of movement may be less about the pause of cataloguing than the open that appears with being still, making a way of moving without movement, for a moment—to reflect on our understanding of the modes, manners, grammars, and vocabularies of movement and to speculate on the experience and so, in some basic sense, the assumption of movement, the line between those movements that remain in the background, out of view and taken for granted, often in the name of being able to simply get on with things, and those that provoke, invite, and disturb inquiry. If, for instance, the sort of movement named a “journey” is a long-standing and basic feature of the human condition (one can think variously, of better and much worse instantiations, from the Odyssey to the bloody quests for “salvation” that might have but mostly didn’t hinge on the air speed velocity of an unladen swallow to the Trail of Tears and Middle Passage to the moon shots), what’s happening in an American culture currently besotted with the idea of “being on a journey”—of discovery, fitness, creativity, acceptance, recovery, parenthood, leadership, home ownership, and so on and so forth. One wonders—or boggles—if such journeys, if they are journeys, whether as events, metaphors, or, speech acts, amount to prefigured objects or open-ended activities (Folit-Weinberg 2022). If not nostalgic, many seem self-indulgent if not self-confounding, at least those that have no apparent way of beginning or ending and so amount to passing time. Some smack of a home-baked lockdown hangover cure, while others present as a way to resist political stasis, though it’s not always easy to differentiate this latter impulse from the desire to run away, whether from oneself or from everyone else. More than a few are looking to find a more or less lost plot, one that’s been perhaps derailed by too much scrolling. It’s difficult to say, as the trope (topos, more likely) rarely distances itself from its own cliché. And so, this too shall pass—and quickly. Madison Avenue (itself now displaced into the influencer ether) will soon enough turn its eye to another notion. The journey will come to a close, whether successfully or as a function of getting lost or just running out of steam. One movement will enable, cover, and confound another. And so on. Entropy and revolution will touch, a coincidence that bears wholly on the fate of the romanticized “social movement,” the pure light of a heralded beginning giving way to the shadowy work of institutionalization and the latter’s paralyzing “corruption.”As Aristotle had it: “Now if a thing is moved, it can be otherwise than it is,” except for that unnamed and unnamable “something—X—which moves while being itself unmoved, existing actually” (XII, vii, 1072b). Timely, at least for its hint that inquiry into the state of movement confronts and expresses an exception, an aporia, and a paradox. First, the exception, as the state of movement is . . . movement. It’s all (in) motion, all the time, in the background, round and round. At quantum, atomic, cellular, and bodily levels, there is no pause—in gravity, form, life, or death. And for the most part, as we go about the movements of the day, all of this remains in the background, the ground of the lifeworld. The sun rises. One breath follows another. The coffee drips into the cup. Ideas appear, not least with the words that arrive, and the words that are expressed, more or less where they are supposed to go. Paths are forged, though mostly followed. Places along the way are ignored, encountered, and forgotten. Mis-steps happen. Mis-takes are made. All in all, bedrock is a vast and mostly unseen and unappreciated complex of movement, which means that there is nowhere to actually stand, no place that affords certain standing. The irony of the human lifeworld (in antiquity: the ground of tragedy) in which zoē gives way to bios, in which life exceeds the necessities of simply staying alive, is that living being cannot be what it is—in constant motion, in infinite flux, in complete contingency. If all movement all the time is stasis, everyday life, at least, begins in exception to its movement, a way of being inside and outside what it is, moving inside and outside its movement, in the name of a beginning, a power to pause and move anew.Second, the aporia, the statement that expresses the state of movement only by altering its speed and blocking its trajectory, often forcing it to turn—around, one way or another, if not on itself. As an impulse to inquire into the existence, nature, or qualities of movement, the statement aims toward and proffers what movement is, an account that puts movement in its place, even as movement qua movement has long been a condition of the epistemic interest that underwrites the work of definition—the movement of reason (Kotef 2013, 5). If understanding the world entails leaving the cave and getting out into the world, such movement may be thwarted by the words that are addressed to moving, the words that move themselves but which can’t keep up with (their own) experience, that arrive to movement only by displacing, slowing, rerouting, and perhaps stopping it in its tracks. In kinēsis (and semiotics): movement-disturbing-movement is not simply tautology. And in so many words, in language, an account of movement amounts to its reification, its interruption, an aporia that turns more complicated precisely as the word that is always behind, always dragging movement toward a halt is itself moving, the moving words of the speech act, trope, rhetorical-argument, poetic, and translation, the words that move within and beyond what they state, that hold a power to move that vibrates, resonates, and shimmers with potential, a power that remains in-between, that may or may not come to be.1Third, the paradox, the movement that puts us in a state, a condition fundamental and anathema to politics, that recalls Oedipus’s recollection of the dangers held in kinēsis, the movement that disturbs the given design and profanes the sanctified order, the constitutive mysteries that inaugurate the movements that they then strive to control (1527). Hence the difficulty of locating let alone critically accounting for movement, a concept that appears in the midst, at the very center of the political-ethical life that cannot fully bear its disorder, insecurity, and ambiguity. As Agamben observes, “Movement is the impossibility, indefiniteness, and imperfection of every politics” (2005, 3). It is, in Hagar Kotef’s useful account, the “manifestation (and precondition) of a free social order” at the same time that such “freedom is only politically valuable if it relies on some mechanisms that would regulate the movement that manifests it” (2013, 8). The capacity for movement, whether intellectual, physical, economic, sociocultural, or political, sets the promise of the democratic and autonomous (liberal) subject, a promise that is then selectively narrowed and policed in the name of constituting a state that establishes and extends the right of movement to citizens, the subjects deemed capable of moving reasonably, that is, with the movement of rationality that marks “civilization” and which is then taken to warrant imperial-colonial movement, the confinement, relocation, domestication, and redistribution of those, the “savages” and the “dissidents,” held to roam without purpose, meaning, or propriety and who turn to resist these movements with another (6, 8). Taking leave of “normal” politics and so resisting definition, this movement, for Agamben, is nevertheless decisive: “Movement becomes the decisive political concept when the democratic concept of the people as a political body, is in demise” (2005, 2). Movement is paradoxical precisely as it is always in transition, for a transition that defies full account.The remarkable essays that follow shed significant light on the exceptional beginnings, aporetic potentials, and paradoxical transitions that arrive with and follow inquiry into the state of movement. And they do quite a bit more. In a variety of idioms, approaches, and speeds, the essays ask after a number of intersecting, diverging, and sometimes parallel ways of moving and do so through a variety of movements. Recalling another and often overlooked sense of kineō, the collection asks after and indeed disturbs the assumptions on which the concept of movement tends to rest. Momentum is altered—and sometimes broken. What can we yet say about the given modes, manners, and forms of movement? On what does movement depend, and what does it yield, as energy, force, or power—in time, across space, and through words? On what conditions does it disperse, dissipate, and still? How is it experienced, understood, and perhaps assessed as so much the better or worse? And with these inquiries, one finds a dedicated concern for the movement of inquiry itself, the arrival, appearance, and disturbance of a question, with its turns, arcs, circulations, and deviations, including the disorderly and disordering economies of interdisciplinary wonder. In short, these essays move. And, not least as essays, they are on the move. To their credit, individually and together, they are not quite here, not necessarily, where they are supposed to be, as they take their leave, often very subtly, to ask after the state of movement, holding out and expressing the possibility of being elsewhere and otherwise, at least for a moment, with and without the promise of return.In and along their way, finding and making way, these essays move with movement. They do so in a way that recalls and recollects an old and perhaps still important idea, one that is not always easy to see and for which there is not always a place. Here, there is a disclosure of theory, of theoria—as movement, in its movement, the paths beyond the walls that are found, followed, and sometimes forged by the theoros, those who undertook a passage if not a pilgrimage in the name of setting eyes on a spectacle before returning home (nostos) and setting forth their vision in so many (pre)measured words (epideictic).Theory moves—or, at least it used to. In theoria, it may have begun with a call to take leave, a decision if not a demand to set out and see the sights, take it all in, and report back. In the sixth and fifth centuries (BCE), as Andrea Wilson Nightingale reads the record, theoria was “generally defined as a journey or pilgrimage to a destination away from one’s own city for the purposes of seeing as an eye-witness certain events or spectacles” (2001, 29).2 In a civic capacity, the theoros was “an official envoy” charged to consult an oracle, undertake various rituals, and return with an account of what they had done and witnessed. Such work, if it was work, could also involve travel to religious festivals, events that blurred the line between secular and sacred space, precisely as it afforded the chance for the theoros to “assert the voice of one’s own polis” and gather those words that arrive from beyond (Rutherford 1995, 276). In all of this, including the excursions of private citizens interested to see the world and experience other cultures, Nightingale contends that “the practice of theoria encompassed the entire journey including the detachment from home, the spectating, and the final reentry” even as she stresses that “at its center was the act of seeing, generally focused on a sacred object or spectacle” (2004, 3–4). In theoria, the theoros “entered into a ‘ritualized visuality’ in which secular modes of viewing were screened out by religious rites and practice” (4). Thus, prefiguring the familiar concept of theory as first and foremost rooted in the ocular (theoria from thea, rather than theo or theos), the stress here is on each “end” of the movement undertaken by the theoros, the spectacle taken in upon arrival and the epideictic words offered upon return (Cassin 2004, 1037).What then of theory’s passage, the grounds, appearance, experience, and value of the movement on which a basic sense of theoria is held to rest, in which it unfolds, and through which it promises insight? Inquiry into the state of movement offers one way (there are a variety of others) to dislodge and (re)open this question, perhaps all the more so in light of the city-state’s charge to the theoros and its contested rules (evident, for instance, in Plato’s Laws XII, 953) regarding who can pass through the gates, hear the oracle, speak for the polis, and judge what is best said upon return. It’s a question that may unravel itself, as it involves un-assuming theory and setting it (back) into motion, perhaps by wandering off method’s oft-trod telic path (hodos) and displacing the theoros turned itinerary-laden tourist unable or unwilling to wonder after the “excluded” middle of the trip.3 As they stand, as neither of these typical excursions show much interest to actually leave the city, there is then little chance of their being without the banister of recognition, of being unrecognized, if only for a moment, without the laws of analysis, interpretation, and communication. So too, on this trip without movement, there is never a doubt that the homologeō rides for free, with no charge for its baggage. Never then at a loss for words. No need even for a moment of silence. No need to hear let alone listen. In short, no experience of language as such, as a question not to be asked in so many words but as questionability itself. Benjamin’s aside is crucial: “(A questioner is someone who never in his entire life has given a thought to language, but now wants to do right by it. A questioner is affable towards gods.)”; that is, the appearance of potentiality in which the beautiful soul turns on its addiction to (its own) “becoming” and confronts the bad infinity of (its own) promise turned into endless waiting.4 In the name of politics, at least, the movement of transition abides in a difficult middle, in the collision of the power of beginning and the aporia set down by the causality of fate.The state of movement is a question—of theoria, as movement.
October 2022
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Abstract
The role of public memory in a digital information age beckons us to explore how information is stored, managed, and circulated throughout various networks. Engaging with questions of public memory allows us to meditate on how we and future generations have developed processes and methods of information management that shape how knowledge emerges today. In order to understand how public memory interacts with networks of information, we must look at the systems and technologies that store, manage, and make publicly accessible this information. Nathan R. Johnson’s Architects of Memory: Information and Rhetoric in a Networked Archival Age serves as an important contribution to this task by historicizing the formation of these information infrastructures. Johnson contends that the convergence between the labor of memory infrastructure and the development of mnemonic technê directly drives circulation of knowledge—and the history of this convergence undergirds the way networked archives take shape in our digital present.Architects of Memory carefully stitches together the history of memory with a detailed account of information science’s development in building infrastructures of memory in library schools and military intelligence agencies. In doing so, Johnson uses two key frameworks—memory infrastructure and mnemonic technê—to forge connections between memory as a commonplace in rhetorical history and in a digital age. By definition, memory infrastructure, per Johnson, refers to “the backgrounds that expose particular modes of memory” and elucidates a society’s typical patterns for exchanging and remembering information (6). Mnemonic technê denotes the technological resources used to collect, organize, and archive information that became crucial to the development of information science in the mid-twentieth century. While chapters 1 to 6 trace how memory infrastructures and mnemonic technê interanimated one another throughout the latter half of the twentieth century, Johnson’s “intermezzo” chapters provide specific examples that narrow in on the development of mnemonic technê. For example, the emergence of the Dewey Decimal Classification, punch-card coding systems, and library book trucks represent how mnemonic technê formed to systematize the processes of accessing information, which ultimately created networked memory infrastructures that produce patterns of memory management. Johnson shows that these technologies are issues of public memory because the systems that store information are the means by which future generations will come to access this information, meaning that these technologies mediate the information that publics will engage with and remember in the future.Chapter 1 of Architects of Memory is devoted to exploring the utility of an infrastructural model for understanding the rhetorical nature of memory. Johnson stresses that memory infrastructures both bridge the gap between what is remembered and what is forgotten and intervene in the process of remembering and forgetting (15). Johnson’s lengthy explanation of these phenomena is important in demonstrating how this infrastructural model stands far apart from how memory has been typically thought of in the field of rhetoric; without this long and at times repetitive explanation, the reader may struggle to understand that mnemonic technê and memory infrastructures bear a symbiotic relationship and collaborate in managing modes of public memory. Johnson discusses how artificial mnemonic devices give our future selves tools to remember the past, which, for Johnson, exemplifies how memory acts as a mode of exchange—an exchange of information regulated by the practices we use to store and access this information. Juno Moneta’s symbol on the Roman coin, as a marker of citizenship and economic participation, provides a metaphor for memory in that the networked exchange of coins crystalized the image of Juno Moneta as an important figurehead in Roman culture. Johnson’s detour into the figures of Simonides and Juno Moneta distracts from his theoretical hedging in this initial chapter because the book largely covers the twentieth-century development of information science, and yet this sets the foundation for the rest of the book by offering a helpful illustration of memory infrastructures and mnemonic technê that aids in navigating the following chapters.One of Johnson’s main contributions in this book is his thesis that the symbiotic relationship between memory infrastructures and mnemonic technê would not exist without the human labor forces that built these connections. Johnson dedicates chapter 2 to describing how the post–World War II panic over information security galvanized Western militaries to develop more sophisticated systems for scientific research and communication. The geopolitical impetus for protecting government information in the Cold War era intensified the development of more memory systems for the purposes of distributing and evaluating scientific research. Ushered in by the second industrial revolution (1870–1930), this new age of memory innovation gave rise to developments such as Paul Otlet’s Universal Decimal Classification (UDC). Further, the rise of “operations research,” championed by scientists like John Desmond Bernal, gave way to a new type of documentation that gathered data for the purposes of mathematical analysis (37). As an example, Bernal’s National Distributing Authorities (NDA) created a centralized system whereby those who work in science fields could be granted direct access to scientific research apart from the genre of academic journals. Johnson notes that while Bernal’s NDA forwarded a centralized system that ultimately failed, Bernal’s efforts mark an important milestone in the systemization of information distribution. The concept of centralized memory technologies—such as punch-card systems and microfilm—that were accessible for workers across a variety of fields took traction, which, as Johnson argues, speaks to the power of mnemonic technê to construct fields of public memory.Johnson explains in the first intermezzo chapter why information science and librarianship historically held a distant relationship. Librarianship, as a field characterized as “service-oriented” and mostly employing women, was largely disrespected, and the advent of information science could be characterized as a move to “exorcise the library spirit” (47). Thus, Johnson details in chapter 3 how information science upturned the structure of the library from the inside out. Because scientists often depended on libraries for accessing information, the postwar exigence for enhancing scientific communication and research trickled into the library sphere, ultimately reshaping library education to center around networks of information exchange. Johnson oscillates between exploring the Cold War panic over defending science research and the flourishing of professional librarian schools—a move that solidifies the causal relationship between postwar operations research and the revolutionizing of memory technologies in everyday libraries. Specifically, government grants given to Georgia Tech libraries allowed for Dorothy Crosland, the lead librarian at Georgia Tech from 1953 to 1971, to train librarians to be specialists in science and technical information—which led to the creation of a graduate program in information science. This institutional reform put a scientific sheen on the process of locating, storing, and accessing information, which created professional distinctions between the “information scientist” and the more bookish “librarian.” Information science, moreover, developed new systems for the retrieval of source information—such as Calvin Mooers’s Zatocoding system, the subject of Architects of Memory’s second intermezzo chapter. Johnson encourages the reader to see that the advent of information science, in part, stands to masculinize the field of librarianship in a way that glosses over the feminine history of library work. But instead of teasing out the ramifications of this conflict, Johnson turns at the end of chapter 3 to criticize the field of rhetoric’s indifference to memory during the mid-twentieth century. Denouncing Edward Corbett’s claim that memory is “a dead canon,” Johnson shows how the development of information science and new librarian graduate programs at Georgia Tech reveal that memory was far from a dead canon at the time. This switch to discussing rhetorical studies’ thoughts on memory at the time distracts from Johnson’s larger project of tracing the relationship between librarianship and information science, but at the same time it underlines Johnson’s work in restoring what memory can offer—and has offered—rhetorical studies.Chapter 4 clarifies that while government funding allowed for information science to blossom under the postwar frenzy for securing scientific communication, the practice of organizing and processing information in an accessible way was—and had always been—the librarian’s game. Specifically, Robert S. Taylor’s The Making of a Library (1972) outlined the transition from book-centered library services to making the library an “information institution” (91). Johnson upholds Taylor’s book as a key signifier of how this transition reflected both Cold War anxieties and a pivotal turning point in information access. Taylor was quite nervous about the possibilities bestowed by the library’s reformation as an “information institution,” and yet it was written to guide librarians and information scientists into the future of the profession. Even though Taylor remained loyal to his librarian roots, his career at the School of Library Science at Syracuse unearthed the tradition of “librarianship” and redirected library training to center around the new technologies and newer demands for accessing information. Whereas “the older course taught bibliography and literature and included sessions detailing particular academic subjects, . . . the newer informational course taught students the structure, channels, and systems of a universal scientific community” (103). This shift shows that the methods for cataloging and organizing data depend on structures of communication built both by librarians and by users over time, which indicates that library labor is less about organizing information and more about facilitating the process users undergo to locate information—effectively propping up what Johnson terms a “library economy” (105). Johnson calls us to see that teaching memory requires one to focus on how people use, access, and store modes of memory—not just the existence of memory practices themselves. Much like Crosland’s book trucks that haul books about the library for circulation (the subject of the third intermezzo chapter), the technologies one uses to access information do not lose relevance—these technologies might be picked up, dusted off, and restored for a new set of users with new demands.Johnson’s work in tracing the midcentury transformation of memory practices illustrates the symbiotic relationship between mnemonic technê and memory infrastructure. The ways people use both the mnemonic technê and memory infrastructures reveal how each take shape. In chapter 5, Johnson explains that the user’s motivations for accessing and storing data directly influence how memory infrastructures and mnemonic technê take shape. Chapter 5 pivots from the arc of the book’s predominant twentieth-century focus, as Johnson aims to rethink the tradition of memory in rhetoric’s history. He argues that memory operates as a coin, in that practices of memory center on the values and patterns of exchange that are characteristic of a community. This economic metaphor draws attention to how memory, much like currency, passes along from person to person in an established network that regulates its movement. To construct this metaphor, Johnson retells the myth of Simonides of Ceos and zeroes in on Simonides’s motivation for creating his memory palaces. By drawing on evidence from both Quintilian and Cicero’s telling of Simonides’s story, Johnson makes a compelling case that Simonides was motivated by economic reasons to remember where each person sat at Scopas’s table. In Johnson’s retelling, Simonides felt bitter about Scopas’s critique of his poem but still wanted to be paid, so when the temple fell on Scopas and his guests, Simonides sought to remember where each of them sat so that he could collect money from their families for writing their eulogies. In the same way that Simonides’s motivation for creating his memory palaces centered on money, so too can the importance of Juno Moneta to the Roman people be explained by the demands of economic exchange. While this comparison between Simonides and Juno Moneta is a bit anachronistic and far-fetched (as Johnson himself admits), this analogy suggests that memory practices can be better understood by locating users’ motivations for remembering. As the concluding chapter asserts, Johnson’s framework of memory-as-coinage illustrates that remembering and forgetting oscillate on the values and intentions of those who engage with memory practices. Chapter 6 briefly touches on the implications of Johnson’s infrastructural perspective for search engines. While he does not fully extrapolate on search engines and the algorithmic indexing that generates targeted information for users, he does imply that these memory infrastructures will play a significant role in the construction of public memory in the future. Johnson is careful to note that the construction of memory infrastructures and mnemonic technê will always be dependent on the human labor that works to make public memory possible. Just as Dorothy Crosland’s book trucks and Robert S. Taylor’s pedagogical reform changed the way library and information science work was done, so too does the future of memory technology depend on innovative labor.Johnson’s book contributes to rhetorical theory not only by calling our attention to the various technologies and systems developed over the years to accessibly store information, but also in calling attention to the rhetorical work these technologies do in shaping our interactions with information. In other words, memory infrastructures and mnemonic technê rhetorically guide our encounters with information across time and space. Though Architects of Memory applies a more historical focus and does not fully consider how memory practices will take shape in the twenty-first century, we as readers can deduce that the everyday encounters we have with search engine algorithms and targeted advertisements work on their own networked infrastructure, emerging from the tradition of data collection in information science that Architects of Memory describes. As Architects of Memory concludes, “The work of twenty-first-century mnemonists is to identify and locate memory’s commonplace so they can be reassessed continually” (155). Johnson words this as a call for rhetoricians to apply their nuanced insight into the commonplaces of networked memory infrastructures and their impact on public memory—but moreover, it is a call to the public as well to be mindful of how our commonplaces of memory will impact future generations. For rhetoricians and the public alike, Architects of Memory encourages us not just to draw on rhetorical theories of memory into our everyday encounters with information, but to take an intentional approach to exploring how the infrastructural networks of memory undergird our everyday moments of digital information access. Memory, in this sense, takes a direct role in the creation and circulation of rhetorical practices that we explore in the past, present, and future.
June 2021
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Abstract
While A Rhetoric of Motives remains one of the most well-known works on rhetoric, few realize that it was at one point intended to comprise two volumes. In a curious footnote on page 294, Burke states briefly that the sentences concluding the section on “Pure Persuasion”—one of his knottier concepts—were meant as a transition to a “section on The War of Words. But that must await publication in a separate volume” (Burke 1950/1969, 294). This never before published “separate volume” is now available. In it Burke names, describes, and analyzes transhistorical rhetorical devices that he discovers in journalism, bureaucratism, the news, and other media to emphasize how symbol users can, under the guise of peace, subtly incite readers to hold attitudes of acquiescence to states of war.After publishing Attitudes toward History, Burke began conceiving of a third book to conclude what he at first hoped would be a trilogy that began with Permanence and Change, but that third volume, first called “On Human Relations,” developed into yet another trilogy: the motivorum project that began with A Grammar of Motives and was also to include A Rhetoric of Motives and A Symbolic of Motives. In a 1946 letter to James Sibley Watson, the “W. C. Blum” on the dedication page of and in the introduction to A Rhetoric of Motives, Burke states that the “War of Words” would “deal with all the variants of malice and the lie, the thumbs-down side of rhetoric,” and would also include “our specialty, analysis of rhetorical devices (operated about the ambiguities of competition and cooperation),” plus “analysis of news, literary polemic, etc.” (qtd. in Burke, Jensen, and Selzer 2018, 17). The title, The War of Words, certainly alludes to the motto and epigraph of A Grammar of Motives: ad bellum purificandum, toward the “purification” of war, an epigraph that hopes for war to be acted out symbolically rather than actually, and an epigraph that helps to explain the “thumbs-down side of rhetoric” that one sees in The War of Words. The War of Words includes an editors' introduction, four chapters (two complete, two incomplete), three appendices, explanatory notes, and an index.Because Burke's plan for “The War of Words” kept changing, the editors focus on its composition history in their indispensable introduction, which I discuss below. The first and by far the longest chapter, “The Devices,” lists, analyzes, and describes formal patterns instantiated in journalism and the news. In Burke's own words, the chapter discusses “characteristic rhetorical forms employed in the struggle for advantage that is essential to the Human Comedy” (2018, 43). While Burke worries that his political examples might stir up either strong passions in readers or assumptions that particular devices are fleeting, the purpose is not to do either; rather, it is to “isolate the universal ingredient,” one that can be applied to multiple situations, contexts, and time periods (45). In other words, while “yesterday's sneeze” might be “gone forever,” Burke states, “the ‘principles’ of that sneeze are eternal” (46). These transhistorical patterns reflect personality states and states of motivation. Therefore, they “are primarily matters of style” (135). These devices include the Bland Strategy, Shrewd Simplicity, Undo by Overdoing, Yielding Aggressively, Deflection, Spokesman, Reversal, Say the Opposite, Spiritualization (the Nostrum), Making the Connection, and Say Anything, each of which Burke discusses. The transdisciplinarity and transhistoricality of the devices enable them to be discovered and analyzed in contemporary logomachies so that readers and listeners can see the subtle attempts that are made to invite them to hold attitudes of war under the guises of peace.One device, Deflection, has “so general an end that nearly all of the Logomachy could be included under it,” even as the discussion of that device also looks toward the later-developed concept of terministic screens. Burke gives an example of Franklin Roosevelt enacting deflection when responding to a question about some (unfavorable) election results by saying that he was only paying attention to the (favorable) results from the battlefront (73). Yet, while “The Devices” catalogues and classifies many of these patterns, Burke did not intend “The Devices” to be a method for symbolic weapons distribution, nor as “a rhetorical manual for instructing students in their use” (159). The principles discussed in The War of Words are useful, “not as a device for throwing at an enemy, but for purposes of solace and placement, and for the cultivation of mental states that make one less likely to be hurt by enemies” (159). Rather, Burke is more interested in “an ethical approach … a method of meditation or contemplation that should be part of a ‘way of life’” (159). The devices can also be understood as Aristotelian topoi; and just as Aristotle defines rhetoric as a capacity for seeing the available means of persuasion in any situation, so a contemplation of the devices enables a person, not just to see or even to use them, but also to be able to listen cautiously, carefully, and critically so as to recognize their use. There is deception only when readers think they are “reading ‘facts’ as distinct from rhetorical manipulation” (191), Burke goes on to say in the next chapter.Chapter 2, “Scientific Rhetoric,” assumes a broad interpretation of science (broader than most would define it today) as it focuses on “the typical rhetorical resources available to journalism and other mediums that deal in the distributing of information” (43). The first section, “‘Facts’ Are Interpretations,” anticipates the scientific turn in rhetorical studies by mentioning how reports are “implicitly rhetorical” (169). Burke's emphasis in the chapter, however, is on reporting in news and journalism. Since “facts” are interpretations, they are also selections that assume standards of judgment. Therefore, the act of reporting assumes an underlying philosophy. In other words, rather than being antithetical to philosophy, a news or media source “is itself the uncritical and unsystematic, or implicit, philosophy” (172). In the relevant words of the prospectus for A Rhetoric of Motives, helpfully reprinted in the editors' introduction, Burke states that he wanted to show “why Rhetoric is not just a matter for specialists, but goes to the roots of psychology and ethics, including man's relation to his political and economic background” (qtd. in Burke, Jensen, and Selzer 2018, 14). Statements in The War of Words about people as philosophers add to Burke's arguments elsewhere about human beings as poets, symbol-using animals, and bodies that learn language. However they are defined, human beings demand drama, a demand that media and news sources attempt to satisfy but necessarily do so selectively, reductively, and tonally using what Burke calls Headline Thinking. Burke's discussion makes The War of Words essential reading for students and scholars interested in analyzing contemporary rhetoric found in clickbait and on social media.While chapters 1 and 2 are more polished, the editors have added the words “[Notes toward]” to the titles of both chapters 3 and 4 to signify that these inclusions are preliminary drafts of other documents that Burke at one point planned to include in “The War of Words.” Nevertheless, these incomplete chapters still provide much insight into rhetoric and the relationship between war and words. While chapters 1 and 2 emphasize the verbal aspects of rhetoric, chapter 3, “[Notes toward] The Rhetoric of Bureaucracy” discusses nonverbal rhetoric in “instances where administrative or organizational factors are exceptionally prominent” (43). The chapter adds to previous notions about pentadic agency, including an insightful analysis of an Agency-Purpose ratio in its descriptions of how corporate identification and corporate boasting lead to corporate thinking. Highly reminiscent of the Grammar, Burke shows how bureaucratic Agencies not only deem actions appropriate and inappropriate but also provide people with attitudes, attributes, and goods that enable them to obtain a Purpose that is understood and achieved only in relation to those Agencies.Continuing the trajectory of the discussion that began verbally and then expanded to the nonverbal, chapter 4, “[Notes toward] The Rhetorical Situation,” discusses the extraverbal that “concerns what we consider to be the ground of the Logomachy today” (43). Largely reminiscent of Thomas Hobbes's (and others') bellum omnium contra omnes, this chapter describes “the essential rhetorical situation” as a constant “invitation to war” (242). Here, Burke wrestles with some “essentials of present conditions implied in the characteristic rhetoric of social relations, the press, and administrative persuasion” (43). For example, Burke shows how a thing's identity can be understood as being twofold: the “universal nature in which it is grounded” and the “part distinct from other parts”—a “part distinct” that is also in some sense “an exclusion” (242). As soon as one recognizes that war is “everywhere,” one can also recognize that peace is “everywhere,” given the ambiguities between war and peace, cooperation and competition. Burke warns against the dangerous self-aggrandizement tragically inherent in American culture as he critiques the atrocious treatment of Native Americans by white settlers who exploited natural resources to the point that, symbolically, “exploitation” became synonymous with “progress,” while culturally it became the “American way” (255). Here, Burke obviously foreshadows his later work on hypertechnologism and ecological rhetoric. Burke's critique also shows how this rhetoric projects an ethical standard that influences Americans to assume that their material purchases are what provide them with evidence of their freedom and propriety. In order for this kind of materialistic “progress” to continue, people are led to passionately desire things that they do not need and cannot use (255–56). Here, the war of words also hints at a war of desires; logomachy quietly shades into eromachy.The editors of The War of Words also include three appendices. Appendix 1, “Facsimile of the Outline of ‘The Rhetorical Situation,’” shows Burke's plan for what appears as chapter 4. Appendix 2 is a transcription of “Foreword (to end on),” a document that was intended to conclude a future published version of The War of Words, while appendix 3 is a facsimile of the “Foreword (to end on).” These last two appendices reveal Burke's struggle to decide where “The Devices” should be placed in relation to the Grammar and the Rhetoric. While stating that he wrote “most of this material” before the Grammar and Rhetoric as a foundation for those books, he wishes here that the books had been “published exactly in the order in which they were written, with the Devices as preparation for what followed” (265, 270). The Devices, a “poor man's Machiavelli,” began as Burke compiled the “signs of plotting, deviousness, and duplicity” that he saw in the news, but as he continued to write, however, he “sometimes felt downright mean” (266). Since the Devices can be used for “ulterior purposes,” they find themselves in the realm of rhetoric; but since they also can become “implicit self-portraits, in representing the character of the user,” they also impinge on the realm of ethics (266). However, insofar as they relate to self-expression and identity, they find themselves in the realm of poetics, which was to be discussed in the Symbolic of Motives. In other words, The War of Words includes material that spans rhetoric, ethics, and aesthetics.After praising A Rhetoric of Motives, discussing the cryptic footnote on page 294, and summarizing The War of Words, the editors in their informative introduction discuss Burke's social and professional circles in a post–World War II context of 1945–50. This context provides a background for the main focus of the introduction: a composition history of The War of Words. After publishing the Grammar, Burke turned his attention to the Rhetoric. The word-for-word transcription of his 1946 prospectus to Prentice Hall for the Rhetoric shows a vastly different book than the one that was later published in 1950, with “Part One (on the War of Words, the ‘Logomachy’)” being “designed to show just how deeply the militaristic ingredient in our vocabulary goes” (qtd. in Burke, Jensen, and Selzer 2018, 14). But as Burke wrote the Rhetoric, he kept moving and expanding his work on the Logomachy until it became a separate volume. The editors include a helpful facsimile of part of Burke's 1946 letter to Watson, which shows Burke saying that the Rhetoric, as it was then being drafted with “The War of Words” as a central part, “was becoming too negativistic” because of Burke's depression brought on by the contemporary press's corruption “which is doing almost as much as is humanly possible to prepare us for a cult of devastation and desolation that will leave practically noone in a position to attain even rudimentary amenities” (qtd. in Burke, Jensen, and Selzer 2018, 17). The editors also chronicle Burke's thinking in five episodes during Burke's writing of 1946 and 1948: his research and studies of myth, his search for commonalities between rhetoric and poetic, his orienting the Rhetoric around the concept of identification, his wrestling with the “Landmarks of Rhetoric” (Aristotle's Rhetoric, Cicero's De Oratore, Quintilian's Institutio Oratoria, Augustine's De Doctrina Cristiana, and Longinus's On the Sublime), and the placement of the concept of identification within the dialectical framework of the “Upward Way” in the final section of A Rhetoric of Motives, “Order” (Burke, Jensen, and Selzer 2018, 20–24). After the “Upward Way,” Burke then worked furiously on “The Downward Way” consisting of “The Devices” and “Scientific Rhetoric,” grateful that he could treat the material less polemically than he had during his earlier drafting process (27). At this point, however, Burke realized that A Rhetoric of Motives had grown into two volumes instead of one, so he added the footnote on page 294 and sent the first volume to Prentice Hall without even telling them that the second existed (30–31). This close connection between “The War of Words” and A Rhetoric of Motives, leads the editors to state that people often misunderstand A Rhetoric of Motives because it is missing what was once its central part. In other words, because parts of “The War of Words” were at one point intended to be the “first half” of the book that became A Rhetoric of Motives, and because “The War of Words” was later intended to be published as a separate volume, A Rhetoric of Motives “remains incomplete” (Burke, Jensen, and Selzer 2018, 30). Hence the import of The War of Words to contemporary rhetorical theory.Such an intriguing emphasis on the composition history of The War of Words naturally invites readers to ask several questions about it. While the introduction emphasizes the relationship between “The War of Words” and A Rhetoric of Motives, Burke states in the “Foreword (to end on)” that he finished “most of this material” before he wrote the Grammar and Rhetoric, which were intended to be “preparatory grounding” for it (270). What should be made of these and other statements that suggest that parts of The War of Words may have been drafted before the Grammar as Burke worked on what he thought was to be the final volume in the trilogy that began with Permanence and Change? In addition, if A Rhetoric of Motives remains incomplete without The War of Words, as the editors argue, then, given the incompleteness of both chapters 3 and 4 of The War of Words, does this then mean that A Rhetoric of Motives itself remains perpetually incomplete? If so, why did Burke tell Watson that it was “finished”? And finally, readers who underscore Burke's statement that “‘Facts’ are Interpretations” (169) would appreciate a clarification of the editors' assertion that they explain the composition history and evolution of The War of Words “without our advancing interpretation of the work” (4). In sum, scholars of Burke would greatly benefit from a longer, additional work about The War of Words and its relationship to A Rhetoric of Motives comparable to what Ann George has done for Permanence and Change (see George 2018).In sum, it certainly sounds alluring to say that the original unpublished second volume—if not the very core—of “the most intriguing, original, and stimulating contribution to rhetorical theory since Aristotle” (Burke, Jensen, and Selzer 2018, 1) has recently been discovered and published. Yet even for those who hesitate when they notice an attempt at allurement, it is nevertheless clear that Burke's study of contemporary rhetorical devices, still in use by journalists, bureaucrats, and other media writers, could not be more timely. It is hard to overstate the value of The War of Words in an age of seemingly endless logomachies that include much misinformation and disinformation, heated attacks, drama, “Tithing by Tonality,” and the like. The War of Words is a remarkable work, multifaceted, admirably edited, worthy of attention, and one that will be essential to the study of philosophy and rhetoric in the years, and in the logomachies, to come.
March 2021
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Abstract
In Rhetoric as a Posthuman Practice, Casey Boyle—or rather, the habitual practice referred to as Casey Boyle—participates in rhetorical studies' recurring concern with relations between humanism and posthumanism. Boyle's posthumanist project crafts another space within the field to think about what rhetoric is, what it does, and what it may become. Rhetoric as a Posthuman Practice recalls the purpose of rhetorical education in the Isocrates and Quintilian traditions—“to become a certain kind of person” (Fleming 1998, 179), but with a posthuman return: Whereas classical rhetorical education aimed at ethically stable character formation—the humanist subject—Boyle's posthuman practice enacts character as in-formation, a process of individuation whereby individual bodies achieve stability, but only for so long—a metastability, which is not an essence, but a series of sense-abilities. Rhetoric as a Posthuman Practice expands the many ways (euporia) of doing rhetoric, including the many ways things become different without becoming something separate as well as the many ways of being human without becoming something other than human.The book is organized into three parts: “Preface to Practice,” “Theorizing Rhetorical Practice,” and “Practicing Rhetorical Theory.” In part 1's “Questions Concerning the Practice of Rhetoric,” Boyle introduces readers to the work of Gilbert Simondon. Specifically, Boyle brings Simondon's philosophy of information and media-techno-aesthetics into rhetorical studies and demonstrates how his philosophical concepts, such as individuation, transindividuation, transduction, and metastability, may be incorporated into the body of rhetoric. For example, Boyle argues that information—as material processes—informs bodies so that bodies are always already in-formation, or rather, resolving and dissolving individuations. This incorporation activates new rhetorical capacities by which rhetorical exercises, such as the enthymeme, dissoi logoi, topoi, and copia, may be practiced differently, which, in turn, activates new rhetorical bodies, which, in turn, may exercise and be exercised differently.Part 2 begins with “Rhetorical Ecologies of Posthuman Practice.” Three seemingly disparate analogies open up the practice of practice: learning to use the telegraph, the literary style of Deleuze and Guattari, and the development of technical objects. What each practice shares is its self-erasure. Practice for Boyle is not self-preservation or self-improvement because the repetition of practice enacts changing conditions of its existence. Repetition with difference is what Boyle means by posthuman practice: “ongoing, serial encounters within ecologies” (34). Boyle compares practice to Karen Barad's quantum diffraction, accenting the continual entanglement of matter. Posthuman practice does not reflect the same thing over and over again. Instead, it diffracts, creating “new versions of what might otherwise be seen as the same” (34). For example, reflecting on how one wrote an essay does not reflect the writing of that essay; rather, the reflection essay diffracts the writing of that essay. The writer does not reflect; reflection in-forms the writer. According to Boyle, the reflection on writing does not grant privileged access to interiority, decision making, and rationality. Instead, it is another exercise that may be no more or less insightful than any other exercise. Reflective practices, however, have been a dominant pedagogical tool in the field of composition studies. Thus, the chapter offers a concise history of how this reflective practice emerged in skill development literature on metacognition, demonstrating the shortcomings of this humanist orientation. It then surveys posthuman theories both broadly and within the field of rhetoric to emphasize practice as something other than conscious, intentional activity—what he calls serial: “A series is composed of items that are continuous with but also distinct from one another without being separate” (53). Throughout, Boyle amplifies this point: all practices, including writing and reflection in-formation, create novel possibilities in bodies and environments, and for him, this is a posthuman ethic.Chapter 2, “Posthuman Practice and/as Information,” refines the seriality of posthuman practice as a process of information. Boyle incorporates Simondon's “transductive version of information” to show how information is converted across multiple media in a process that in-forms bodies rather than transmitted between preexisting individual subjects (63). Put differently, information is a dynamic structuring process in which bodies “take form” and by which bodies only ever achieve “metastability” (78). Thus, rhetoric as a posthuman practice undertakes “how to initiate structuring movements across the material and semiotic, digital and analog, theoretical and practical, human and nonhuman” (81) as well as “mind and body, rational and sensuous” (88). In this account, rhetoric is an ethic of becoming a particular kind of body in relation, which Boyle illustrates by reorienting the enthymeme. Rather than defining an enthymeme by what it lacks in comparison to the syllogism, the “missing premise,” he argues, circulates among a collective body within an ecology of practice—an ethic of commonplaces. An enthymeme is a structuring process that “activates the already present connective tissues of a community in ways that the purely rational premises of the syllogism does not/cannot” (84). In this way, the enthymeme exercises the euporia (multiple ways) of rhetoric in which the potential for further invention resides.In part 3, “Practicing Rhetorical Theory,” Boyle develops rhetoric and/as posthuman practice through diffractive elaborations of identity, place, and amplification. In chapter 3, “Informing Metastable Orientations,” Boyle reincorporates the rhetorical practice of dissoi logoi and Richard Lanham's “bi-stable oscillation.” Rather than understanding dissoi logoi as limited to “two-fold arguments” and bi-stable oscillation as limited to two subject positions of a singular identity, Boyle argues for a “metastable orientation” that understands identity as the production of “differing stabilities” (23). In this reorientation, dissoi logoi is a way in which individuals become rhetorical to generate a manifold of arguments, not simply two-fold arguments. Similarly, Lanham's bi-stable oscillation expands to metastable orientations that multiply the many subject positions and sense-abilities of bodies. Together, dissoi logoi and metastable orientations exercise bodies as temporary resolutions of disparate tensions. Rather than a Burkean persuasion attempting to achieve identification, a posthuman rhetorical practice follows the transduction of information “to increase, intensify, and inform what [bodies] can do” (121).Where chapter 3 is concerned with the metastability of identity, chapter 4, “Orienting to Topological Engagement,” hunts for the metastability of places. Rather than static places holding preconceived arguments based on fixed repetition, topoi, in Boyle's telling, are “rhythm machines” (126) producing “transversal mediations” (127) and “unique sensibilities” (23). He performs a “strange archaeology” (130) of topoi, digging into the rhetorical history of topoi to argue that a “topos is always a practice of becoming informed and further informing a place” (146). To demonstrate this sense of topos, Boyle uses topology, which is the mathematical study of “how an object remembers its place while undergoing change” (142). Topoi, experienced topologically, are “immanent mediations between an exterior and interior”—foldings and stretchings of place to produce new rhythms (144). Boyle offers the practice of urban exploration to illustrate topoi as topological, noting how the urban explorer appears as both theorist and practitioner, inside and outside the city. Urban explorers enact and are enacted by places as “varying rhythms of difference and repetition” (155). Put differently, topos is both centripetal—a place that gathers—and centrifugal—a place that disperses, or “runs in all directions” (155).The topological tension between gathering and dispersal is complicated further in chapter 5, “Engaging Nomadic Activity,” in which Boyle asks how we might respond to the seemingly always-on, always-there demands of infrastructural connectivity. As with topoi, we are never simply inside or outside; we are never simply online or offline. Rather, we are always mediated by infrastructural networks; we are bodies in-formation as transindividuals. Bringing together Cynthia Haynes's and Vilém Flusser's versions of homelessness, Rosi Braidotti's nomadism, and Adrian McKenzie's wirelessness, Boyle suggests that a feeling of rootlessness, induced by the connectivity of infrastructural networks, is a “pervasive condition of contemporary life” (169). Nevertheless, he advances the possibility of finding rootedness amid rootlessness by amplifying copia as a posthuman practice: both as “an affirmative practice that exercises one's capacity to resolve a singular problem in multiple ways” and as “an ongoing transindividual practice” that exercises one's capacity to resolve the singular problem of contemporary life—a feeling of homelessness—in multiple ways (24). Copia as transindividual practice cultivates capacities for variability: the transindividual is able to work with apparent scarcity to generate abundance, to multiply connections “while also retaining some sense of prior relations” (184), thus generating euporia by proposing this one and this one and this one—each a possible path to follow.The coda, titled “Activating Sense and Sense-abilities,” picks up the question of “this one” by asking “which one?” Boyle argues that rhetoric as a posthuman practice is informed by an ethic of “which one?” rather than “what is?” Whereas the latter grasps after essence, the former proposes possibilities: the transductive euporia of enthymemes, the manifoldness of metastabilities, the rhythmic repetition and difference of topoi, and the itinerant rootedness of transindividuality. Rather than conscious and reflective disputation, rhetoric and/as posthuman practice in-forms bodily dispositions.Throughout, Rhetoric as a Posthuman Practice continuously exercises rhetoric's body, showing how it may become different while remaining familiar—and how rhetorical scholars might bring a posthumanist sensibility to rhetoric's traditional emphasis on the humanist subject as the body of rhetoric. With his posthuman reorientation, Boyle demonstrates that there is no unmediated exercise of, or access to, our mediated bodies—nor to the body of rhetoric. Importantly, Boyle practices his posthuman sensibility by writing in a style that enacts his argument: layering in examples, making analogical movements, and repeating with variation what he has already written. The reader begins to sense what he is arguing. The style, as posthuman practice, exercises the reader's capacities for following a line of argument among serial encounters.Some argumentative movements, however, may be too linear. For example, Boyle's history of the emergence of reflection within composition studies is written as a reflection of the field, in a linear structure. No winks. No recursion. He moves easily from traditional rhetoric to current-traditional rhetoric to current-critical rhetoric, “outlining the humanist frame … sketching the discipline's turn to reflective practice” (34). However, in presenting the history as a reflection of the discipline's past, Boyle is able to capture more rhetorical force for his argument, that “the practice of practicing reflection creates and sustains an untenable humanist orientation” (48). The reader must then build a relationship between what appears to be a reflective history and Boyle's point about seriality: serial practice “is a part of, but also apart from, any definite linear logic” (53). A similar issue of perspective may arise when considering the different histories of scholars in composition studies and those in communication studies.Boyle's history of “current-critical rhetoric” in composition studies may give pause to communication scholars because it presents a different disciplinary understanding of “critical rhetoric” and the practice of reflection. Critical rhetoric of communication studies in the 1980s and 1990s offered formative expressions of a posthumanist orientation to rhetoric, including post-Marxist-materialist and historical-archival approaches. Critical rhetoric folded into, with, and away from posthumanist orientations of scholarship that decentered human consciousness and amplified complexity in dynamic ways.Although Boyle's discussion of current-critical rhetoric in composition studies does not discuss critical theory, comparing a critical theory understanding of practice alongside his posthuman conception could offer interesting discussions for a graduate course. Raymie McKerrow's critical practice, for example, could spark interesting conversations regarding what each concept of practice affords rhetorical scholars and to what extent a critical posthuman notion of practice, from the critical theory tradition, could be developed (1989). Indeed, a critical practice—praxis and politics—may be required to ensure that rhetoric scholars have skin in the game. For example, Boyle includes the practice of urban exploration without exploring the privileges of urban explorers' bodies, who “discover” the “hidden” and “ruined” infrastructures of cities and who often “conquer” these places through a photographic style that evokes the humanist subject. Similarly, the explication of homelessness as the condition of contemporary life feels unsatisfying when juxtaposed with the exposures of bodies experiencing homelessness in the streets. What ought we do about the actually existing homelessness that prompts the copious transindividuality of chapter 5? If we are to ask “which one?,” we ought to ask “which bodies” are made to endure and which are allowed to perish, again and again. This observation is less a criticism and more a prompt for further reflection, or rather asking again what rhetoric scholars can do.That said, Rhetoric as a Posthuman Practice is not a work of critical theory or critical rhetoric or a critique of the posthuman condition. Instead, it is an affirmative project, following the philosophical style of Simondon, and, as such, it is interested in challenging us to transform what a rhetorical education can and should do, including the many ways bodies may live together by transforming relationships to build a more generous world.
November 2020
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Groundwork for the Practice of the Good Life: Politics and Ethics at the Intersection of North Atlantic and African Philosophy ↗
Abstract
There is arguably no region of the world that has been the object of more intellectual contempt, intellectual derision, and intellectual disregard than Africa. Scholars have long documented the dark, dreary, pernicious, and primitive “Africanism” some argue has been a (if not the) defining pillar of philosophizing, literature, criticism, and historiography in the North Atlantic for a long time. Emerging along with intentionally misconstrued yet ubiquitous constructions of blackness as other than human—negative ideas about the continent of Africa and its supposed intellectual vacuity are part of a widely circulating discourse that Kurtis Keim dubbed “mistaking Africa.” In the United States, what Toni Morrison called “American Africanism” is so routine and mundane, it is hardly notable that very few courses on African philosophy and rhetoric are offered in American colleges and universities. To witness how the epistemic disregard of African rhetorics and philosophies plays out in these familiar confines, just peruse the volumes of Philosophy & Rhetoric since its inception in 1968. Such epistemic disregard is part of the “colonizer's model of the world,” to borrow a phrase from J. M. Blaut, a model that posits Western Europe and North America as the putative center of intellectual, historic, and cultural development of humankind. The upshot of this misperception has been that for too long Africa and Africa's relation to the global emergence and circulation of ideas has been severely undertheorized, particularly in the humanities and humanistic social sciences, including in philosophy and rhetoric.At the same time, what it means to live (or try to live) the good life also remains a perennially vexing problem in a number of disciplines, including philosophy, political theory, and religious studies. Groundwork for the Practice of the Good Life attends to Africa's role in the intellectual world by rhetoricizing theories about the good life. Groundwork faults philosophical abstractionism for producing theories of both the good life and intellectual life in Africa that are too brittle, too idealistic, and too far removed from practical reality. The book's unstated goal, it seems, is to recommend rhetoric's penchant for particular contexts, contingency, and historicity to social theorists. In order to do that, Ochieng recovers the contingency and historicity specific to both the good life and sociopolitics in African societies. He convincingly demonstrates that the meanings of both are negotiated on an ongoing basis, and that both are shot through with contingency and interanimation. To wit, this is not a book about the good life alone nor about Africanism per se, but one whose central arguments about intellectual practice turn on the rhetorical nature both of ideas about Africa and of some of the best regarded theories of the good life. The argument in Groundwork for the Practice of the Good Life is that in order to extricate both the good life and Africa from misbegotten understandings, we must rethink intellectual work away from the orthodoxy of metaphysical thought and toward the recursivity and contingency of orthopraxy. In pressing his challenge, Ochieng is undaunted: many luminaries of both African (Souleymane Bachir Diagne, Ajume Wingo, Achille Mbembe, Jean-François Bayart) and Western (Aristotle, Plato, Foucault, Žižek, Hegel, Kant, Nietzsche, Nussbaum) thought are subject to his reproach. But the goal is not just a vain naming and shaming of these individuals. Ochieng seeks instead to refigure any polarities between African and North Atlantic thought as indications of the incompleteness and irreducible entanglement of both thought systems in the catalog of human thought and practice. For him, the telos of the good life is figured rhetorically; it emerges from conditions in particular contexts.Towards this end, Ochieng offers a program for doing philosophy that is grounded in the contingencies of everyday life. Groundwork develops this program in four chapters. Chapter 1 argues that an empirical social ontology is the best framework for investigating “the good society,” which is the ideal location for the experience of the good life. The good society, Ochieng argues, is an “emergent normativity” (57), an intransitive that develops in and at the confluence of performative particulars that comprise the ontological makeup of the social: subjectivity, power, agency, and normativity (12–58). Specifically, the good society emerges through an analysis of the “interanimation of historiography”; the activation and expansion of political imagination via the (re)articulation of the political; political practice that foregrounds lived experiences over the deus ex machina of transcendentalist and metaphysically imbued political theory; and the enactment of restructurative justice through the constant remaking of the political, social, and cultural. Of these, restructurative justice best demonstrates the turn away from the abstract and universal and toward the concrete and particular. Restructurative justice obligates members of the good society to observe “egalitarianism; democratic practices; and relationships of solidarity” (90). Anchored in the recognition that structural and historical violence have affected people differently, restructurative justice is, in the first position, concerned with unsettling the structural and historical “entrenchment of privilege and power” (91). Calls to explore financial and other compensation for American descendants of enslaved persons advocated in House Bill 40 of the U.S. Congress and by the likes of Ta-Nehisi Coates illustrate this first commitment of restructurative justice. Additionally, restructurative justice upholds commitments to both democratic practices and solidarity, which Ochieng defines as a concern with enabling members of one's society who are otherwise unable to exert their political will to do so. This is how the terrain of the good life is cultivated.In chapter 2, Ochieng details his theory of the political in African societies, which borrows from and expands upon Bakhtin's concept of chronotopes. For Bakhtin, chronotope denotes the inextricable interwovenness of time and space. To apprehend the dynamic contingency of sociopolitics in Africa (and the good life), Ochieng infuses Bakhtin's chronotope with a “third dimension in the intersection of space and time: that of agency” (13). Adding agency to chronotope allows Ochieng to show “how structures are emergent from within history (time) as this is imbricated and bounded by horizons (space) of the possible (agency)” (13). Ochieng illustrates this argument in chapter 2, which works through an admittedly incomplete catalog of ten chronotopes in African politics. Through each theme, Ochieng returns to one point: politics in Africa is emergent from a diverse series of practices that are configured and constrained in history—they cannot be fully understood apart from ground contexts. He illustrates the chronotopics in African politics with examples from across the continent (Mali in the west, Kenya in the east, the Democratic Republic of the Congo in the center, and South Africa and Zimbabwe in the south). This chronotopic account of politics in Africa highlights “the diversity of political formations” and foregrounds “the irreducibly plural and multi-dimensional task of the political imagination” (181) attendant to the good life.Chapters 3 and 4 pivot away from politics to ethics. In chapter 3, Ochieng argues that only a meta-ethics that grows out of the social ontology and chronotopics as developed in the preceding chapters is appropriate for the contemplation of the good life. His meta-ethics “is less that of an immovable and irresistible arché and more of a web of thick relationships; an emergent patchwork of interpretive practices and a cluster of gripping values that have come to be appreciated in light of history” (193). Chapter 4 returns at last to the motivating problem of how to theorize the good life from the standpoint of interanimation, social ontology, and articulation. On this point, Ochieng argues forcefully that the good life, if it is to square with the lived realities of humans everywhere, cannot be imbued in transcendence. He contends instead, and convincingly, that the best revered models of the good life that have echoed loudest across the centuries—the hero, the saint, and the citizen—are hollow and brittle because the authority each commands issues not from the mundaneness of everyday life but out of the abstractions of theistic, mythic, and political thinking. Thus, the good life appears in much of philosophical and religious discourse as an “ideal normativity” premised on hypostatic principles that inflect away from the practicality of social ontology. Whether it is framed as a quest for a metaphysical telos (hero) or defined by universalizing abstractionism (citizen), or as emanating from origins (saint) as nebulous as they are mythical and mystical, the good life—as it is figured in the saint, the hero, and the citizen—offers “no articulation of the social ontology from which ethical action is intelligible and is effectuated” (229). Rather than draw our ethical projects from these facile personae, Ochieng urges an ethics conditioned on ground projects, which themselves “are emergent from particular forms of social relationships” and in which “justice is instantiated in and through” (229).While its central argument—that the quest for the good life is best explained as emergent and that philosophers and rhetoricians should so orient their projects—is compelling, this case, as it is advanced in Groundwork, will strike some as familiar. Readers familiar with Karen Barad's Meeting the Universe Halfway, Comaroff and Comaroff's Theory from the South, Nathan Stormer's work on articulation and taxis, or Stuart Hall's work on articulation and race in The Fateful Triangle, for example, will hear familiar refrains in Groundwork. In addition, as strong a case as Groundwork makes for ground-based philosophy, it leaves a few questions unanswered. Take Ochieng's broadside against Western philosophy's proclivity for the transcendental and universal, for example. As he rightly observes, this “transcendalist delusion,” as Linda Martín Alcoff has labeled it, fails on two counts: for one, it often projects philosophers' perspectives as a “view from nowhere” (3), a neutral episteme, one that, by some ineluctable stroke of genius, is unsullied by the caprices of subjective and context-bound doxa. Second, perhaps as a consequence of the preference for transcendentalism in philosophy, it results in a willful inattention to the particularities of conditions on the ground, manifested in philosophy's preference for the abstract over the concrete (save for the cherry-picked anecdote proffered here and there). Thus, Ochieng intones in his introduction that “the very idea of rooting philosophical discourse in particular subjectivity and social context” constitutes “a betrayal of the transcendence and universality of philosophical questions” the field considers to be its purview. Yet following this line of reasoning leads to the twin challenges of delineating contexts (what to include and what to exclude in identifying a particular context), and of distinguishing different localities from each other (how to distinguish between interrelation and idiosyncrasy of contexts). In addition, recent contributions by African political theorists have moved beyond the weaknesses in Jean-François Bayart's “politics of the belly” documented in Groundwork and toward dynamic models constructed from multiple local contexts (e.g., the concepts of “pluri-politics and the politics of “ID-ology”), and in African historiography (here, one thinks of the challenges “patriotic” history in southern Africa raised by historians influenced by Terence Ranger). But these points need not dampen the appeal of the arguments laid out in Groundwork. They suggest instead a possible way of building on this project by exploring social philosophy through specific cases. This book invites us to vistas of possibility of philosophy and rhetoric's entanglements as we start our thinking by working from the ground up.
June 2020
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Abstract
As you well know, the milieu is a notion that only appears in biology with Lamarck. However, it is a notion that already existed in physics…. What is the milieu? It is what is needed to account for action at a distance of one body on another. It is therefore the medium of an action and element in which it circulates.—Michel Foucault, Security, Territory, Population, 11 January 1978It's really hard to feel like you're saving the world when you are watching Netflix from your couch. But if we do this right nothing happens. Yeah. A successful shelter in place means you're going to feel like it was all for nothing. And you'd be right, because nothing means nothing happened to your family.—Emily Landon, MD, University of Chicago, 20 March 2020The choice of the new word indicates that everybody knows that something new and decisive has happened, whereas its ensuing use, the identification of the new and specific phenomena with something familiar and rather general, indicated unwillingness to admit that anything out of the ordinary has happened at all.—Hannah Arendt, “Understanding and Politics” In the midst of … what?In the midst of that which does not (yet) have a singular let alone accepted name (coronavirus, SARS-CoV-2, COVID-19, pathology, pandemic, crisis, lockdown, depression, emergency), and so in the midst of something that recalls a poignant 1918 letter from Madrid, published in JAMA, “telling our friends how we had the … the…. What should we call what we had been having?” What to call, how to refer, what to grasp—all open questions, in a milieu in which so very much is happening inside and outside what is and is not happening.In the midst of what is wholly and no longer new, whether in the change of name from 2019 novel coronavirus to COVID-19, long weeks of sheltering in place, anxious and ambiguous lockdown, or harrowing work on the floor of the ward, warehouse, and grocery. And yet what is not new is hardly familiar. There is not yet a shared vocabulary, let alone stable topoi or a reliable grammar. What's between us are pieces of discourse and discourses in pieces. What circulates are fragments, along with so many clichés peddled by PR firms (how many times can one hear, “In these [insert adjective here] times …”?), even as the truth of the cliché is a felt need to “reach for ways of thinking and speaking that are easily recognizable” (Düttmann 2020), not least in the name of thin solidarities that sound Orwellian notes (e.g., #AloneTogether) and fail to consider what the moment defies. There is no adequate account, meaningful response, or right word, all the more so as what must be said cannot be said in one breath, in that very expression that has become so uncertain, so explicit.In the midst of the contingent, as the commons are empty and fraught, as there are basic questions, perhaps the most basic questions, as to how to discern and decide, how to assess, blame, and respond, how to understand and judge, the line between necessity and possibility appears, blurs, reappears, blurs again. But contingency does not reign, at least for long. Finitude is being allocated—decisively and not infrequently by default. Consider the influential guidelines published by the Italian Society of Anesthesia, Analgesia, Resuscitation and Intensive Care on 16 March: “As an extension of the principle of proportionality of care, allocation in a context of serious shortage of healthcare resources, we must aim at guaranteeing intensive treatments to patients with greater chances of therapeutic success. Therefore it is a matter of favoring the ‘greatest life expectancy.’ … This means, not necessarily having to follow a criterion for access to intensive care like ‘first come, first serve’” (Vergano et al. 2020, 3). Of course, as a matter of course, this is but one of the rations, so many of which are covered by the façade of “the virus does not discriminate,” a podium-spoken truism that cannot hide the fact that the dice were already loaded. In the midst of disproportionate death, undue sacrifice, and the lived reality (e.g., three-mile-long food lines) of alphabet soup economic recovery (will the other curve be a U, V, W, or L?), who is to say who draws the lines, makes the cuts, and parcels relief (as one searches through Rawls looking for a meaningful word about words)? And as these actions take shape in words, when and how are they said? Under what conditions can they (not) be heard?In the midst of an exceptional onslaught, an emergency that leads some to speak of battle and others to speak of care, all in the swirl of political leaders demonstrating better and worse understandings of executive power (compare, for instance, Mr. Trump's bleach-drinking “sarcasm” with President Ramaphosa's thoughtful though certainly not uncontroversial concern), while packs of journalists pretend to be epidemiologists from their Zoom-readied “studies,” and pundits proclaim certainty in the name of folding every question back into their account of the culture war. If the “normality” of emergency has become perhaps too familiar, not least in the pages of “theory,” it may now admit to new scrutiny, as big tech enters into surveillance agreements with government, as lockdown is granted presumption, and as nations close borders (African Union 2020), all in the face of an invisible dispersion, a movement of contagion from cases to clusters to communities to states, a movement whose existence is denied (implausibly) at cost.This special issue of Philosophy & Rhetoric took shape in the midst of what may well prove to be some of the COVID-19 pandemic's earlier and yet perhaps decisive days. Each of the issue's remarkable contributions grapples with this uneven, frantic, and wholly uncertain turn. Each essay poses fundamental questions and takes up multiple and often competing concerns. These are not then works that strive for the last word. In some distinction to the “plague tracts” of old, these essays compose and constitute a proper beginning, a set of provisional and experimental disclosures that forgo certain conclusions in favor of imaginative and critical insight. Indeed, the pages that follow are both chronicle and guiding light, an inquiry into key rhetorical-philosophical questions provoked by COVID-19 and close reflection on theoretical, conceptual, and practical problems that must be figured into—and which indeed work to figure—responses to the pandemic and its aftermath. Unfolding within a number of idioms and a variety of gestures, this work holds a number of crucial debates, not least whether the pandemic amounts to a common experience and how it troubles the commonplace and the exception(al), perhaps in ways that upset the very taking place of language. One can hear sadness across these pages, as well as anger. And one can hear a certain quietude, a notable reserve about the meaning of the pandemic for the future of higher education—this question is close by and pressing, in a way that may deserve separate and dedicated attention, perhaps sooner rather than later.To be sure, this issue of the journal was not planned, or at least it was not planned in any traditional way. From within and looking a bit beyond P&R's specific interdisciplinary concern, it began with the wager that this is not a moment for humanities-based inquiry to take its (given) time or demand (social, or social-scientific) distance. Such inquiry must appear and work in the midst, perhaps not as so much (often functionalist) “activism,” but as a dedicated and tireless concern for grasping and grappling with what is now (not) happening, its conditions, meanings, and values. Part of this task may be that we need to hear one of Hippocrates's aphorisms anew: “Life is short, the Art long, opportunity fleeting, experience treacherous, judgment difficult.” If so, this will be shared work, a portion of which begins here. And indeed, this issue of the journal is the product of a remarkable collaboration, a collective effort to write in the midst of distraction, difficulty, and pain and a commitment to break the schedule in the name of publishing at speed (we hope that you will excuse whatever typos slipped through in the push). I am sincerely grateful to all of the contributing authors, and to the staff at Penn State University Press, especially Diana Pesek, Jessica Karp, and Joseph Dahm. It is an honor to work with each of you.
November 2019
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Abstract
The socially tumultuous Chicago of the 1890s—epicenter of the Pullman Strike of 1894, home to immigrants, site of a new kind of urban poverty—also saw the birth of two monumental projects in American pragmatism: John Dewey's pioneering work in education at the University of Chicago in 1896 and Jane Addams's founding of Hull House in 1889. Dewey and Addams, who won the Nobel Peace Prize for her advocacy on behalf of immigrants and the poor, were close collaborators as they developed the theory and practice of pragmatism. Addams is not the overt focus of Robert Danisch's book Building a Social Democracy: The Promise of Rhetorical Pragmatism, but Hull House, its founder, and that social project are recurring touchstones throughout, serving as exemplars of the themes his title suggests. Danisch asserts that American pragmatism's key commitment is to social democracy, arguing as Dewey and other pragmatists have that democracy is “not just a system of government” but “a way of life.” Civic-oriented projects such as Dewey's experimental school in Chicago and Addams's settlement house “made that argument real.” Indeed, one might say that making the American pragmatist philosophy “real”—to concretize it in our communities and daily lives, in our social interactions, speeches, and deliberations—is Danisch's purpose here. To not do so is to leave idle and unused “America's greatest intellectual contribution to the world.”To renew democracy and fulfill its greater promise—as Danisch claims in this book and Dewey in The Public and Its Problems—we must revitalize how we communicate. Because both the nature of existence and the social fabric of America are marked by contingency, uncertainty, and pluralism, it is through rhetorical communication that we find the “principal means of coping.” While Dewey valorizes communication explicitly throughout his work, he does not specifically discuss “rhetoric.” However, Danisch is right to say that often when Dewey is writing about communication, he actually means rhetoric. For Danisch, communication is a “broad, constitutive process of making meaning” whereas rhetoric is a “narrower, more focused kind of ‘communication’ practice related to the long civic tradition of rhetorical studies.” In the Greek tradition, rhetoric was “the artful use of language … capable of generating some degree of order out of uncertainty and ambiguity,” a practice and purpose Dewey certainly embraced, if not the word itself. Thus, in his project to recover and make use of rhetorical resources from the American pragmatist tradition, Danisch makes a distinction between philosophical pragmatism and rhetorical pragmatism. His core argument is that pragmatists such as Dewey developed the philosophical strand of pragmatism, which formed strong underpinnings for a rhetorical strand of pragmatism, but that the neopragmatists failed to complete the rhetorical turn, leaving it to others to realize the socially constructive potential of rhetorical pragmatism.The book's argument is organized in three parts. In the first part, Danisch follows his account of traditional pragmatism's implicit valuing of social democracy and rhetoric with a sustained criticism of mainstream neopragmatism's alleged neglect of both. In the second part, he explores the origins of a rhetorical turn in pragmatism within the works of relatively unknown figures outside of mainstream philosophy—“the lost voices of pragmatism”—during the mid-twentieth century. In the third part, he proposes to demonstrate how rhetorical pragmatism can be put into practice.Although traditional American pragmatism clearly valued communication as the fundamental process of democracy and community life, Dewey and others neglected to give clear guidance on how to enact a pragmatist rhetoric. In the work of neopragmatists Richard Rorty, Stanley Fish, and Cornel West, the author sees a missed opportunity to make a much-needed turn toward rhetoric as the practical means to renew American social democracy. In Danisch's analysis, we see that Rorty, while full of praise for pragmatism, fails to fully move from philosophical issues to practical, rhetorical solutions. Rorty's linguistic turn makes for an “inconsequential” kind of pragmatism, one ironically still mired in traditional philosophical problems, which have no real impact on social democracy. One might object, thinking of Rorty's commitment to “edifying conversation” for instance, but as Danisch attempts to show, Rorty's offering is “thin” at best compared to Dewey's. Turning to Fish's contribution to neopragmatism, Danisch cites the eminent literary analyst's commitment to anti-foundationalism, which traditional pragmatists share. But his brand of anti-foundationalism makes Fish wary of social projects, which, as Danisch contends, shows Fish's “flawed” understanding of both pragmatism and its rhetorical resources. In the cases of Rorty and Fish, both approach rhetoric in unhelpful ways, but as problematic for Danisch is their disregard for, practically speaking, the search for ways to build social democracy. West, on the other hand, is more clearly committed to social democracy. And yet, according to Danisch, “West reads communication … out of the pragmatist tradition.” Danisch also sees West's focus on Socrates as the “model and hero” of philosophy as emblematic of the problem. Socrates's penchant for speculative philosophy, his misgivings toward democracy, and his hostility toward rhetoric work against the social democratic project. The neopragmatists are caught in the postmodern turn, deconstruction, and the “university's abstract pursuit of knowledge,” such that they fail to “answer the how question.” And much like the other neopragmatists, West is caught within traditional philosophical problems, blind to the need for real, practical, rhetorical solutions to actual, current social problems—emphasis on rhetorical. Readers' reception of Danisch's argument will rest much on how well they take to heart his critique of academic philosophy as well as his valuation of rhetoric and its fundamental necessity to meliorating social problems.At this point, Danisch turns to what he calls “outliers” in the history of pragmatism to find a deliberate, effective turn from merely philosophical pragmatism to the “promises” of rhetorical pragmatism. Readers already familiar with the intellectual history of American pragmatism might find Danisch's recovery of these “lost voices” of pragmatism enlightening, and perhaps of most interest. The first figure, Richard McKeon, was a student of Dewey and a teacher of Rorty. McKeon's focus on rhetoric and practical solutions to problems—he was instrumental in the development of UNESCO as well as being an academic—caused him to fall outside the mainstream of philosophy. Yet his development of a new rhetoric as “a universal and architectonic art”—uniting philosophers and rhetoricians in one enterprise, promoting interdisciplinary communication and “the art of doing”—makes a key, if underappreciated, contribution to the “pivot” from philosophical pragmatism to rhetorical pragmatism Danisch wants to make. Another academic to make this pivot was Hugh Dalziel Duncan, a sociologist at the University of Chicago. Duncan was a close associate of Kenneth Burke, whom Danisch also treats as a pivotal figure—though his contribution is sketched lightly here. “Both are a useful resource for the development of contemporary pragmatism,” Danisch argues, “because they provide the means by which we can explain how communication works within democratic societies, what effect communicative practices produce, and why communication is necessary in the maintenance of social order.” Again, communication here in the pragmatist sense means rhetoric—communicative practices that work toward changing society and constructing social democracy.The resources for rhetorical pragmatism, dormant in the tradition, unrealized in neopragmatism, elaborated by little-known pragmatist thinkers during the middle of the twentieth century, come to fruition in the final section of the book, “The Promise of Rhetorical Pragmatism.” Here, Danisch touches on Hull House once again, because for him it constitutes what he calls a “rhetorical structure.” It is actual concrete institutions like Hull House—a place where people commune, deliberate, and commit to action—that provide the structure necessary for rhetoric to fulfill its purpose. They enable what Danisch calls “deliberative ecologies,” a concept that honors how communication is not mere transmission but a complex web of interconnected persons, environments, social structures, and symbols. Danisch goes on to analyze the Occupy Wall Street movement to examine what he calls “rhetorical citizenship.” By this he means “a citizen is not just someone in possession of legal status within a state. A citizen is also a person engaged in rhetorical practices that help shape the process of decision-making.” Drawing on C. S. Peirce, he uses the OWS movement to show how a Peircean commitment to inquiry is fundamental to a rhetorical kind of citizenship. Another fundamental is artistry, which is a key aspect of Dewey's work. To illustrate artistry, Danisch draws on another relatively unknown figure, Donald Schön, a philosopher, sometime academic, and student of Dewey. Speaking of the art of conversation and improvisation, Schön wrote that a rhetorically minded citizen ought to be comfortable with uncertainty and be willing to experiment in the face of the unknown. Finally, Danisch ties the foregoing together with a final concept necessary for the fulfillment of a rhetorical pragmatism: “rhetorical leadership.” Such a leader demonstrates, supports, and teaches “an array of communication practices able to aid in the coordination, collaboration and cooperation of plural, diverse groups of citizens.” As examples of rhetorical leadership aside from Addams, Danisch offers William James as a circuit lecturer, Saul Alinsky's community organizing, and Barack Obama's first presidential campaign.In addition to foregrounding these rhetorical leaders and recovering the “lost voices” of pragmatism, the main value of Building a Social Democracy is its exhortation for scholars of communication, rhetoric, and democracy to study and fulfill American pragmatism's rich offering for renewing our democratic way of life. In response to questions raised by pragmatic rhetorical leaders such as Addams, it will not suffice to “spin out analytical explanations.” We must, as Dewey put it, commit to developing and enacting “the art of full and moving communication.”
April 2019
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Abstract
ABSTRACT The emergence of narratives concerning post-truth, alternative facts, fake news, and the like underpins a felt sense of crisis about the possibility of debate, insofar as argument depends on truth norms. This essay argues that the post-truth narrative is regressive. It depends on Enlightenment-derived standards of truth that were from the beginning impoverished. I argue that rather than appeal nostalgically to the past, we should look to arguments interior to rhetorical history that point to truth norms that include worldly experience, or thereness. Using examples from Protagoras, Johann Georg Hamann, and Maurice Merleau-Ponty, I briefly expand on different ways of conceiving how to marry worldly involvements to our conceptions of knowledge. The world, inclusive of radical technological change, doesn't just shape but takes part in who we are and what we know, say, and do. In this sense, argument and debate are ambient phenomena.
February 2018
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Abstract
As we so often trip about and lose our breath over speaking precisely to “what is rhetoric(al)?,” it should come to no surprise that being asked what we want of rhetoric, of language, of an other (in language) moves us to fidget, even brings us to blush. But if we pause with these questions, lips parted without yet the words to answer, we may notice a peculiar craving that churns before the naming. We want of rhetoric—but what? We are compelled toward rhetoric—whereto? We seek in rhetoric—for? If this desire, what Hannah Arendt calls an appetite for love for its own sake, refers to the will to “have and to hold,” our love in/for/through rhetoric always seems to slip from capture. So much so that after a whirl of scholarship that attempts to wed or to divorce rhetoric from a definitive purpose, from its technē, we must now let the lids of our eyes fold into a softer gaze. What do we want of rhetoric? At last, it spills over: “I want you to be.”1We are invited into this vulnerability, to voice such a confession, in Mari Lee Mifsud's Rhetoric of the Gift: Ancient Rhetorical Theory and Contemporary Communication. This book—itself a living form of rhetorical gift/giving—in some way revisits very traditional themes of the ethics and sociality of communication and does so within the canonically sanctioned context of classical antiquity. That said, it possesses a far more adventurous spirit than do missionary readings of Aristotle's Rhetoric. For Mifsud, the possibilities of gift/giving in communication spread beyond exchange and art; she explores rhetoric's gift/giving as “prior to and in excess of art, not as some rudimentary system of relating that awaits systematic and philosophical development, but as some thing, some event, some movement, other than art, other than technē, incommensurable even, meaning outside the system of exchange altogether, beyond exchangist figures, meaning other than signification, other than symbols, yet always already within and functioning” (3–4). In these first pages, Mifsud gently loosens rhetoric from the grip of its application. Should we not want it for our own desired ends, should we let it move, rhetoric in/as/through gift/giving gives back to us new ways of thinking about communication as in and outside of word exchange, both stirring inside and brimming over technē.Among the multiple gifts/givens that “rhetoric of and as gift” offers is that it frees us to openly explore the relationship between language and love, two creatures who have long been twisted together in the corner. Love in/for/through rhetoric is spoken just above a whisper by Mifsud (such secrecy may be well matched to the ethereal relationship she draws between rhetoric and the gift). “What Aristotle himself called happiness, Cixous, jouissance, Schrag, love, Spivak, care, and Johnstone, freedom” is draped by her more explicit elaboration of “giving rhetoric” as poiesis, creative and generative practice (11). In this vein, Mifsud gathers her chapters around three interlaced topics: 1) creative rather than technical critical orientation; 2) the gift's sacrifice for/by communication; and 3) gift/giving rhetoric as relationality that makes way for the polis. She takes up these topics through an examination of Homeric gift/givens in Aristotle's Rhetoric that have up to this point been a hushed dimension of the field's work. In so doing, Mifsud both explains (in excess) and performs (poetic) rhetoric of and as gift, giving way to a “creative consciousness, capable of what Cixous calls “Other-love” (148). In short, Mifsud's articulations of the “and” that dwells between “rhetoric and the gift” allows us as critics and citizens to imagine and practice love in language by letting whatever is other be.An aside dedicated to (the technē of) exorida, the (art of) beginning, and a moment for reaching shared understanding: it would both betray and misrepresent Mifsud's insights to here tidily align each chapter with creative historiography, sacrifice, and givens in the polis. As she is committed to letting the poetic emerge and exhibit, Mifsud's footing in her project is not steady, and the reader swerves behind her shifts. Therefore, this review wanders more thematically than chronologically. It slides amid subjects, and it invites further wandering. Yes, the task of “review” remains at hand, however the occasion calls, too, for embracing logos as “a gathering,” an “invitation to you to see what you might see, to be free, … to imagine all the more to be imagined” (55). Echoing what is familiar but doing so in a way that allows what is being said to nonetheless be experienced as new is, after all, the function of Homeric poiesis.2Mifsud continuously pronounces distinctions between creative and technical orientations, between Homeric and technical rhetoric, and so tempts her readers to believe that there must be some contest between rhetoric that is contained and rhetoric that is allowed to be in excess; however, she is very clear throughout her book that poiesis is not anti-technē. That is, poetic gifts/givens pulsate in carefully composed expressions and, at the same time, exceed them. Her traversing of these planes, as she all the while welcomes any surprise that comes from their movements, indicates a creative rather than technical orientation toward thought, language, and other, fully appreciating the gift rather than reflexively tucking it behind organization and argumentation. This is not to say that operating from a technical orientation erases the poetic; it simply emphasizes a means-to-an-end approach at the expense of letting the poetic come into view. As Mifsud puts it, technical thinking/writing/acting entails “an exacting efficiency to achieve the end of reason” without yielding to its excess (19).Mifsud articulates this difference in the first chapter through a focused comparison of how Homer and Aristotle have been historicized as rhetorical figures. Here she takes issue with technical historiographical interpretations of Homer, which depict him as “being a poet with a run-on style” and lacking rationality. Technical language reveals “a complex mind capable of abstract and critical thinking,” and thus Homer is seen as “primitive” (20). The technical historiographic interpretations of Homer are not just considered “technical” because of their emphasis on technē (for Homer's so-called failure to contribute a technē of rhetoric may be attributed to the mistake of counting him among rhetoricians to begin with) but because they measure Homer against Aristotle's view of rhetoric, certain defined preconditions for the rhetorical, and the particular demands of the polis. That is, evaluations of Homer on these grounds affirm the authority of Rhetoric and position Homer as the negative, the other whose form can only be traced recognized when aligned with what forms of rhetoric are presumed proper (21–22). Mifsud asks what an affirmative attitude toward Homer would offer to rhetoric: reconsidering Homeric gifts/giving and their relationship to language and being blends and blurs the borders of rhetoric solidified by technē, fixations on the logical, the figurative, and the representative (25–26). She spends the remaining chapters of the book performing a “creative historiographic” approach for the purposes of exploring how Homer contributes otherwise to our understanding of rhetoric. Put differently (here she borrows from Deleuze), Mifsud seeks to “deterritorialize” what we know of rhetoric, all the while appreciating that ultimately rhetoric will be “reterritorialized” by way of technē (28). “Such a creative orientation toward history and theory writing allows for rhetoric, in acknowledgment and performance of the gift, to offer a return to itself to and in excess of exchange” (30).Commitment to a creative orientation to the rhetorical calls for giving (in)to the excess of language and yielding to the multiple experiences a poetic rhetorical act makes possible; such an orientation immediately transforms the relationship the rhetor has with words, who is no longer bound up by purpose or utilization but allowed to roam. It also transforms the rhetor's relationship with the addressee for whom the words were uttered. Poiesis puts to bed any expectations that a message or meaning is transmitted or even merely “understood;” instead, language (and the other sharing in it) enjoys the loving liberty that comes from being let to be. Mifsud describes this “hospitable” rhetor in Deleuzian terms as no longer an author but a production studio undergoing wholly creative labor without method or rules (146). And, for hospitality's sake, the giving rhetor/rhetoric as gift must demand some sacrifice. Sacrifice “informs the gift and is an effect of the gift. To give requires sacrifice of some sort, for to give is to give away, to let go” (95). A creative relationship to rhetoric requires a radical openness to/with language, as it requires letting the other pull from our words whatever he or she sees in the expression without the rhetor burdening him or her with what it really means, and thus Homer is the personification of this giving.Specifically, Homer plays host to Aristotle. Homer is referred to and relied on throughout the Rhetoric, but he is not exactly paid homage (95, 100). Sacrifice explicitly requires the giving away of goods hard to come by and a giving away of self—Aristotle sacrifices Homer by “circulat[ing] only the thinnest slivers of Homeric doxa,” compressing vivid scenes from his epics into “sound bites” that fit the defined purpose of rhetorical technē (96), and by sacrificing the “poet” himself to “the new signification of rhetor, more in line with the norms and needs of classical technē” (100). Mifsud is very clear that Aristotle's sacrifice of Homer, Homeric givens, and poiesis “should not be considered an abuse of Homer. Homeric hospitality is unconcerned with exploitation by the one in receipt of its gift, and by virtue of poiesis, even though the poetic is reduced by Aristotle to prose more fitting for the technical, “we have no ‘true’ Homer' … to recover” (96). Homer, agnostic toward himself and his creation, makes his offerings without acknowledgment as such or obligation to reciprocate or to receive in any so-called appropriate manner (the sort of offering Aristotle names kharis in his Rhetoric). Aristotle's appropriation of Homer marks the taking place of giving rhetoric, and just as Homer's epics inhabit Aristotle's Rhetoric (however subtly), just as poiesis sighs between technē's articulations, the gift/giving gives rise to and nurtures the rhetorical.Nonetheless Mifsud remarks that our memory of rhetoric's foundations in the gift/giving has faded. Its appearance has been stamped over repeatedly by “procedural operation” and “technical knowledge,” even in the polis, the place where men supposedly show themselves for who they truly are (103). At this point, after insisting for over one hundred pages that poiesis has never really abandoned rhetoric, even if it just faintly glows in the face of technē, Mifsud mourns poiesis as if it has been lost, given away to the “service of technē.” Its dissolution in our interactions with others is tragic: “Things and people in a polis culture are related through distant, abstract mechanisms of power rather than personal relations, through technical proceduralism and utility more so than through hospitality and honor.” The forfeiting of the poetic to the technical not only restrains creativity capacity and limits our access to worlds yet known through language but also transforms communication from a medium through which we come to know and love the other into a barrier wedged between the self and other (103).With the erosion of rhetoric as gift/giving by “end-driven goals,” the other does not appear at all except as a commodity, one whom the rhetor seeks to win over, to persuade, to possess as a means to securing the rhetor's own ambitions and aims. In sum, rhetoric drained of the poetic, rhetoric made into merely “a technical apparatus to secure judgment,” is rhetoric drained of its ethical and genuinely political dimension (104). This dramatic warning against forgetting Homer raises some crucial questions about the polis in the midst of the field's ongoing romanticization of civic discourse, democracy, and justice. Mifsud grants that these matters are indeed worthy of attention but maintains that they neither can nor should dictate rhetoric's expanse (104). It would be fair to say that Mifsud does not ask that we abandon our idealistic vision of the polis but to embrace it more tightly, and forging such intimacy, she suggests, is possible only by recognizing the limits of technē and reaching into its excess, where the poetic lies in waiting.In the latter portion of her book, Mifsud is most lucid about the stakes of her appeals to recover rhetorical gift/giving. When the rhetorical is curbed by a sought-after result, when the other is not to be seen or acknowledged through rhetoric but possessed by it for the purpose of policy, allegiance, lawfulness, equality, and so forth, the ethical and political relations made possible in and through language are compromised. It is beside the point that these purposes may be valuable or good; “possession” is the operative phrase: renouncing Homeric poiesis directs our visions and capacities only toward a “particular order of things” at the expense of recognition of the other qua other and at the expense of recognizing language as such.3 It feels as though Mifsud is calling for rhetoricians to reclaim the poetic in order to remember rhetoric's origins in the gift, thereby radically rethinking what sort of inquiry rhetoric should take up and how we engage in our questions together through the written and spoken word. Do we revitalize the subject of style? Are we now obliged to open our understanding of publics in a way that intimates rhetoric gift/giving? Maybe. Whatever instruction Mifsud leaves to her reader is confused by her compulsory bow to Derrida's critique of gift giving (127, 139–43, 161). “The archaic Homeric gift economy is not our savior,” she assures (143).But if the rhetorical is concerned with the question of language and (love of) the other, why not heed Homer's example as host? Mifsud's most compelling contribution is a critique of the ways we indefinitely affix argument, persuasion, policy, and democracy to rhetoric's art; or, put differently, the ways in which we have only asked after how language can serve our self-determined appearances or preconceived designs and purposes. The gift/giving rhetoric requests at last (as it always has) to let the question of language—language as a question—surface, to let it shimmer in the expression of the other, to let it ring in the other's voice. True, this is a matter of love. Never mind that gifts may implicate language or the other in a reciprocal exchange. Should we be wary to let language in turn give voice? Through this thesis we approach a Levinasian dream, whereby the other finds himself in (the other's) expression, and the other is recognized in an intimate state, already giving of herself. This is not obligation so much as a joining, a touching and being touched. Mifsud is thus too humble in her final appeals: the spectacular transformation of our relationship to language that Rhetoric and the Gift performs—throwing back into question what we know/that we have ever actually known/whether we can ever know rhetoric's potential—is the necessary beginning of loving an other and of loving the world.
May 2017
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Abstract
Aristotle's Organon provides an ingeniously systematic way to identify the discrete nature of disciplines that concern human thought and expression. While such an approach helps to understand the unique properties that warrant the recognition of disciplines as discrete, Aristotle's system of classification does not capture well the dynamics, synergy, and symbiotic relationships that appear when disciplines intersect. Perhaps, in fairness to Aristotle, his task was not to explore such relationships, but that does not mean that we should not try to better understand the nature and impact of disciplines such as rhetoric by examining their interplay within the dynamics of social interaction. It is this dynamism of disciplinary interaction that concerns Nathan Crick's Rhetoric and Power: The Drama of Classical Greece. Specifically, Crick's insightful work concentrates on how power (kratos) serves as the common denominator that grounds all disciplines of human thought and expression in classical Greece. Crick's perspective is shared by earlier scholars of rhetoric. For example, Jeffrey Walker's brilliant 2000 volume Rhetoric and Poetics in Antiquity helps us to understand that while disciplines may have discrete properties they are nonetheless inextricably bound together in the intersections of human symbolic action. That is, both mimetic and nonmimetic disciplines (e.g., poetry and rhetoric) work together in the social interplay of a culture's activities and, consequently, both their discrete (Aristotelian) properties and their relationship(s) with one another should be the object of study. The significance of Crick's Rhetoric and Power is revealed within the study of such relationships.Crick argues that rhetoric functioned as power in ancient Greece and that this phenomenon explains both the social contributions and the centrality of rhetoric in Hellenic culture. The quest, use, and abuse of power is a controlling force in classical Greece. “What is particularly notable about the Classical Greek inquiry into power,” Crick observes, “is that it always ended up placing power in relationship to speech” (3). From this perspective, the techne or “art” of rhetoric enables the manufacturing of power in human communication. Drawing on such modern thinkers as rhetoricians Kenneth Burke, Richard Weaver, and Chaïm Perelman, as well as philosophers Jürgen Habermas and Friedrich Nietzsche, Crick explains how this rhetorical capacity has resulting social consequences across all fields of human communication. In short, Crick's work suggests that rhetoric is the art for creating and performing social dramatism through “representative publicity” (242n26).Crick's orientation encourages us to reconceptualize rhetoric by moving away from Aristotelian notions of rhetoric as solely field-dependent casuistry and toward an idea of it as a phenomenon that encompasses all Hellenic disciplines during the classical period. To this end, Rhetoric and Power re-views such dominant aspects of ancient Greece as Homeric, Presocratic, tragic, Sophistic, Isocratean, Platonic, and Aristotelian thought. Crick's thorough and systematic treatment of each of these vectors of Greek thought is framed by the relationship between rhetoric, power, and drama. “Rhetoric,” Crick argues, “therefore stands in relationship to power as a facilitator and medium,” and “any discussion of rhetoric must be grounded in a conception of power,” since it is rhetoric that functions as a medium for power through a spectrum of symbolic forms (6, 10). All major forms of art have the capacity to serve as media to perform power; this social dimension of art helps to dramatize the crises, struggles, and issues of the time, and it is through this dramatization that we can both understand and appreciate the scope of rhetoric's influence. For example, this view of rhetoric enables us to see how the Homeric rhapsode's dramatic narrative shaped the paideia of culture through an oral epic. We can see how Presocratic philosophers, dramatists, Sophists, and Plato shifted views of power, representing it as a human capacity rather than the province of gods. Crick also shows—and I believe these are the best points of the book—that the written forms of rhetoric taken on by the historian Thucydides and the educator Isocrates demonstrated a sort of literate power that not only facilitated abstract thought but moved the mentality of Greeks from an oral, tribal perspective to a panhellenic view, transforming the provincial outlook of the civic polis into the more catholic nationalism sought by Alexander. This view of power does not carry with it any inherently negative or cynical connotation. Power, exercised through dramatized rhetoric, can be used as a force for justice; such dramatizations can praise virtue and condemn vice and can provide didactic lessons from history that offer a moral standard and normative corrective.The strength of this volume is Crick's demonstration of how the development of Greek thought and culture is best understood through power. “This effort to transform the nature of power,” Crick observes, “by drawing on rational and mythic resources remains at the core of almost any successful rhetorical endeavor” (41). Homeric discourse served as the medium for maintaining and propagating long-held traditional values, but those values would be challenged. Presocratic thinkers such as Heraclitus, for example, would introduce the notion that mythic views should yield to the newly discovered power of logos (37). The birth of tragedy in the works of dramatists such as Aeschylus would reveal theater as a new medium of power, one where rhetoric literally took the stage to make social commentary, where the “tragic choice” was a rhetorical choice of values. Comedy, as discussed here with the work of Aristophanes, in turn took on an epideictic function; in the form of ridicule and satire, power served as a corrective force exposing (and critiquing) issues for Athenian viewers. Further, as democracy emerges in Athens it becomes apparent that “power will not come from a monarch who monopolizes the tools of violence and forces his subjects to hold their tongue and prostrate themselves before authority; power will come from the free speech of citizens standing on their own feet and deliberating over how to act in concert in pursuit of possibilities” (60).Crick believes that rhetoric finds its “habitation” in situations of struggle that dominate the drama of history, as evidence of these struggles are revealed in Sophistic rhetoric and its Platonic and Isocratean challenges. Crick does an excellent job of showing how Protagoras moved from a notion of logos to a two-logoi oppositional format, advancing the position that power (not merely validity) came through securing agreement between interlocutors by deliberating a continuum of possibilities (e.g., 68). “In effect,” Crick notes, “Protagoras was the first democratic public intellectual who offered citizens a practical metaphysics of political culture which gave them not only rights and responsibilities but also self-understanding rooted in a progressive attitude toward history” (65). This distribution of power explains the popularity and sustained success of the Sophistic movement, the embodiment of which was Gorgias, who awed Athenian spectators with his ability to dramatically perform power. Even in historiography, this vector between rhetor and power becomes evident. Thucydides narrates his history of the Peloponnesian War as a dramatic power struggle, making a conscious effort to apply the sophistic power of logoi (i.e., “set speeches”) to explain human motivation and celebrate human valor (103). Only recently have historians recognized that the writings of Herodotus and Thucydides are best understood in terms of the inherent rhetorical vector of historiography and that the notion of a dispassionate reported chronicling of events fails to capture what these and other historians of their time sought to accomplish by accounting for their moments of struggle. To rhetoricians, the idea that history is rhetorical is obvious, but this is a realization that came to scholars of Greek history only recently. Crick's insights to the ideological manifestations of rhetoric and power in historiography deserves praise (109, 112).Rhetoric and Power compels us to rethink and alter our views of the most important contributors to Greek rhetoric. Crick's treatment of Plato, for example, asks us to include the Protagoras along with our standard readings of the Gorgias and the Phaedrus, if we wish to have a more complete understanding of Plato's view of the public intellectual. Crick shows that Plato comes to realize that rhetoric gives a power to philosophy, a power that provides a force of action for civic improvement. In a word, Plato's dramatization of the dialogue Protagoras makes apparent his view “that civic virtue can and must be taught” (154). What the Protagoras does is provide a plan of action that complements the inquiry into the nature and merits of (Sophistic) rhetoric in the Gorgias and the claim in the Phaedrus that rhetoric is at its best when supported by philosophy (162). I also consider this observation to be one of the best contributions of Crick's book.We can likewise appreciate the rhetoric of Isocrates through the lens of Crick's notion of power and drama. The contributions of Isocrates as a literate rhetorician are well established (179). What Crick helps us to realize is how Isocrates' concern for literacy shifted the power of rhetoric from an oral, local force to a more expansive generalized power that helped to foster and promote his campaign for panhellenism. “With the increase in the speed and ease of communication, both physically and through the written medium,” Crick observes, “Greece of the fourth century [BCE] was more and more becoming a political entity rather than a merely geographical one, and its increased scope and complexity required a medium of power, the written word, as well as a pattern of rhetorical address which could coordinate the affairs of multiple parties over a distance with detail and reliability” (183–84). Crick asks us to see the phenomenon of Isocrates (if we may call him that) as offering a form of power through a rhetoric that ushers “in the new age of representative publicity” (185). Isocrates' dream was to design a rhetoric that tribal city-states could share with a common political order and common leadership; in short, “a common Logos” (191).All that Crick does up to this point in Rhetoric and Power helps us to see rhetoric as a force in a new and important way. In this same spirit, we can now look at Aristotle's Rhetoric differently. The beginning passages of Aristotle's Rhetoric make it clear that Aristotle sees rhetoric as a source of power, even civic power. Yet Aristotle's treatment is not merely a study of an Athenian civic rhetoric of power but also an exploration of rhetoric that is intended to be generalized across city-states, a more universal accounting of rhetoric, rhetoric that is oral as well as written. As Crick observes: “In Aristotle's comprehensive vision, then, rhetoric becomes the means by which political power purifies itself through trial and error” (201). For Aristotle, Crick notes, rhetoric is a “civilizing power” that enables popular audiences to seek and attain a shared notion of aletheia (truth) that contributes to “the growth of civilization” through the deliberation of endoxa (reputable opinions) that are shared by everyone “or by the majority or by the wise” (201, 212). In short, as Crick argues, “truth, power and democracy” each serve the good of the other when rhetoric is employed in such a manner (213).It should be apparent that I consider Rhetoric and Power to be an excellent piece of scholarship, worthy of the accolades that I have given and that will doubtlessly follow from other historians of rhetoric. Are there any features that could have made this excellent work even better? There are only a few, and these are not offered as a corrective but rather as a complement to the contributions of this work. The treatment of Thucydides could have been expanded to include other historians in more detail. Herodotus, for example, is recognized as the first Greek historian because he explained how the Athenians came to defeat the Persians. More than merely chronicling events, he claimed that the Athenians had discovered the power of the collective force of democracy over the inherent flaws of Persian tyranny. I also believe that a more extended discussion of how epideictic rhetoric manifests power—especially in the treatment of Greek comedy—would have been beneficial. Finally, I believe that an extended treatment of William M. A. Grimaldi's brilliant commentaries on Aristotle's Rhetoric would have provided a richer understanding of Aristotle's view of rhetoric's dunamis and energia than offered in this otherwise insightful analysis of Aristotelian rhetoric.Crick concludes Rhetoric and Power by stating that “rhetoric as a conscious art of constituting, transforming, challenging, and channeling power came into being within the drama of Classical Greece during the height of the tragic age, and it is only within a dramatic retelling that we can capture its spirit” (225). Crick shows that both in classical Greece and even today rhetoric has the capacity to serve as “a form of power supported by the truth, directed toward the good, and exhibiting the qualities of the beautiful” (226). Rhetoricians such as Crick and myself hold onto the hope that the power of rhetoric will be used in this manner. What makes Crick's hope substantial is that his work does not buoy it up with empty platitudes but rather demonstrates through careful and insightful scholarship what happens when it is realized.
May 2016
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Abstract
AbstractThis article examines how rhetoric bears on Hegel's presentation of comedy. Although comedy succeeds tragedy in his catalogue of “romantic” arts, Hegel says little about it, a paradox mirrored in the secondary literature. Moreover, while Hegel's dialectic attests to his education in rhetoric in its staging of the multivalent image and its tracking of ironic, chiastic reversal of significance, the Aesthetics downplays any such performative element. I note Hegel's praise of Aristophanes, at odds with the dominant line of New Comedy: following the romantics, Hegel foregrounds human subjectivity in both action represented and audience reception. I summarize his position and then contrast its thematic bias with the Phenomenology's attention to form and pragmatics. Comedic discovery of self in “Art-religion” (chapter 7) prefigures self-presentation in the philosophical Idea, and confirms Hayden White's filing of Hegelian historiography under comedy. Anticipating Bergson, Hegel locates comedy on the margin between art and life, as philosophical regard merges with its object.
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Abstract
Deep Rhetoric is addressed to philosophy and rhetoric. And, like the journal, its questions emerge from the problem of a long-standing and uncomfortable conjunction, the “and” that divides and joins in one stroke. Over the course of eight chapters or a “series of closely related essays” (8), Crosswhite argues for a redefinition of rhetoric's place within our society's ethical imagination (giving it new “rights” to reason, justice, and wisdom, rights usually given to philosophy) and thereby returns rhetoric firmly to its original arena, the human condition. Such a recovery of rhetoric, if not its empowerment, grounds Crosswhite's concern for questions that philosophy shares with rhetoric only in a kind of grudging détente. It also says a great deal about his claim that rhetoric may be (or perhaps was all along) philosophy's best critic, offering us other ways way of loving wisdom, seeking justice, and contending with violence.A note on “deep:” Crosswhite's “deep” is both a move against philosophy and a gesture toward going “beyond” rhetoric as an academic discipline. Rhetoric began—like philosophy—amid the conditions of humanity: our questions of virtue, community, and communication of both. Rhetoric's migration into a university setting says less about its essences (one being its connection to teaching) and more about how education has shifted away from a concern with those conditions (3). Moreover, as Crosswhite notes, rhetoric has not been treated well in American higher education; it has been especially damaged by “destructive elitist” attitudes that simplify the complex “communication capabilities” needed for social life (3). Yet if rhetoric can go or become “deep” enough, Crosswhite argues, if it can do what it has always done all those times institutions have tried to kill it off—respond to controversies “for a specific time and in a specific place,” ‘hosting’ them as honest and useful (6)—then it will thrive. In the end, Crosswhite is after this fully “critical, creative, and truthful” rhetoric (177).Crosswhite solidifies rhetoric's “rapprochement” with philosophy (177) in chapters 5 and 6, an extensive and productive reading of Heidegger. The work of that German philosopher/rhetorician is one of many shared substances between the two schools of thought that Crosswhite gives attention to throughout the book. A typical review would summarize those substances and their attendant chapters, moving toward an analytical climax. Yet a fair reviewer knows such a limited space cannot do justice to Crosswhite's dense arguments, especially about Heidegger. And also Crosswhite covers some old ground. I will not rehearse his expansion on Chaïm Perelman and Lucie Olbrechts-Tyteca's 1969 work (chapter 7). Readers of this journal know that Crosswhite organized and oversaw a special issue in 2010 about the legacy of The New Rhetoric.Crosswhite's individual chapters are not as important as his work on concepts that bring rhetoric into its “deeper” self. Crosswhite argues for a retrieval of four concepts “from millennia of philosophical and theological reifications” (79).1 It is these concepts—transcendence, psychagōgia, logos, and humanism—that deserve a reviewer's (and reader's) attention. Their development throughout the essays shows in a more direct way how this book situates itself within rhetorical theory and the history of rhetoric and in relation to the progress that has been made in both of those arenas in the second half of the twentieth century. These concepts are not new to philosophy or rhetoric, but taken as a whole they define the “deepest” rhetoric.Crosswhite's rhetorical attention to these concepts highlights a significant difference between philosophy and rhetoric: he insists that rhetoric resist the urge for an epistemological telos, prominent in philosophy. Thus a “deep” rhetoric pursues a direction but acknowledges that such a pursuit consistently destabilizes any actual arriving. In that frame, Crosswhite expends the first one hundred pages or so (chapters 1 and 2) trying to name but not terminally define “deep rhetoric” through these concepts; the rescued concepts become mines in which Crosswhite repeatedly enters, not because he is looking for “gold” but because he wants to describe rhetoric as the work of mining. And so he claims rhetoric as a “way of being.” This claim is not new to rhetorical theory, but what makes Crosswhite's attempt so persuasive is the ambitiousness of the book as evidenced in the depth of the mining, which extends past the first two chapters, the concepts aiding his analysis of justice, violence, and wisdom. Along with this depth, the book's breadth also argues forcefully that one does not “study” rhetoric so much as live it, because its influence is felt across the human condition. That is what makes rhetoric philosophical or, better, what makes philosophy rhetorical. And the living is an entangled, material existence. Mixing humor and serious scholarship, for example, Crosswhite couples his close reading of Heidegger with an explanation of how silence and logos inhabit the manner in which he and his wife share a bed.Living amid others requires the practice of transcendence, the first of the key concepts. Crosswhite writes that rhetoric as transcendence is “a way we open ourselves to the influence of what is beyond ourselves and become receptive, a way we participate in a larger world and become open to the lives of others, a way we learn and change” (17). This participation is a meeting with each other “in language of some kind” (61), equal to “our being-in-logos” (56). In the eternal battle between rhetoric and philosophy, rhetoric's practice in the mundane (as opposed to philosophy's attachment to the ideal seen in Plato's heavenly visions) has been seen as a weakness. In Crosswhite's estimation this lack of heavenly transcendence is not a negative when seen through a different frame. Crosswhite argues that rhetoric is “something we are, not something we have” (61). This implies a different relationship to philosophy, one hidden by “knowledge” as a having. In addition, rhetorical transcendence has an “ethical force” because ethics is “constitutive of rhetoric” (107). That force certainly has something to do with “the good,” but it does not entail imposing that “good” on others through violence, physical or rhetorical. For Crosswhite the difference between an ethical transcendence and what he calls a “warrior theory of transcendence” is the latter's lack of restraint (117). This lack is best seen in Plato's description of Gorgias: he is a man who seeks “conquest and domination” along with wealth for himself (117), but ironically his rhetoric is not rhetorical enough. “Socrates' real charge against Gorgias's rhetoric is that it does not go deep enough” (124, emphasis his). In other words, rhetoric may have been a skill or “discipline” for the Sophist but not a manner of life and so less than ethical. That ethical manner of life is a constant communicative examination, a questioning of what we claim to know and put “under” our power. This opens us to something or someone else.This communicative examination is part of the second concept, psychagōgia. Translated as “leading the soul,” this Platonic notion is a “special power” of logos (different than its usual association with sophistic magic or spellbinding) that Crosswhite draws out from the gospel of John, known for its description of Logos as the Word of God. “Pros ton theon” (“toward the god”) becomes the lack of “possession or knowledge of an ultimate being” or “definite, certain, foreseeable, outcomes” (31) or a “not-having, a way of comporting oneself toward but not a way of actually knowing or grasping or achieving the goal” (30). This restraint is what makes this concept a rhetorical one rather than a philosophical one. Psychagōgia as a practice of “deep rhetoric” is “a life of pursuing and loving that stretches out toward wisdom but never arrives at it” (253). This “limited” power is a power “to which one must yield and not simply a power that one attempts to master and use for oneself” (133). Such a limitation makes rhetoric more ethical than its more end-orientated sister, philosophy. And a “deep rhetoric” internalizes this limitation on a primal level. One might suggest that what keeps philosophy grounded—that is, what prevents its heavenly transcendence—is its rhetorical “leading.”Psychagōgia is something “which we can never completely objectify” (131). This is because of its relation to logos, the third concept. Logos “moves in and against the semiotic languages of human beings; it makes them possible, but it works strongly against their certainties and ideologies” (79). Yet this “it” is not “a thing but a direction” (79). In terms of the gospel of John it is “the dynamic movement toward and into G-d,” and it must continue moving toward that which “will always exceed the forms of comprehension that lead toward it” (34). In the words of Ralph Waldo Emerson, rhetoric's “essence [as logos] is its onwardness” (79) or its experiencing of psychagōgia. This particular formation has implications for rhetoric as it continues its ethical turn. Rhetorical scholars have struggled indirectly with the content of rhetoric and so also with the content of its ethic. But if it is toward a good, if it is a leading toward, then rhetoric is not suspicious but in line with the w/Word as a calling toward. Such a leading toward enhances the power of language, a win for rhetoric.Or in Heidegger's thinking, rhetoric “is an awareness of” a logos, an awareness “deeper” that extends beyond the discipline, a “more original” logos of “communication, controversy, deliberation, and being-with-one-another—the essential sociality of Dasein” (195). This “ungrounded” logos (197) appears as Crosswhite pushes past what he sees as Heidegger's self-centered “authenticity” toward “a richer conception of logos and a more complex vision of sociality” (198). Conceptualizing “sociality” as that which is human, Crosswhite argues that human “beings” are not “simple entities, enclosed in themselves, but are movements toward and away from each other,” the world, themselves, and “whatever else their transcendence reveals” (174). These movements are both inherently rhetorical and ethical, movements toward a good.It is the movement of logos—the quintessence of rhetoric in a way—that violence puts to an end. And yet, in Crosswhite's opinion, rhetorical violence is often the response to physical violence. Here he contends with Walter Benjamin's “Critique of Violence,” suggesting that as much as it offers productive paths, it also is “intellectually traumatized” by the wars of the twentieth century and so is “an extreme example” of this tendency toward violence in response to violence (Benjamin argues for a divine violence that would overwhelm a mythic violence) (168–69). Crosswhite refuses any solution to violence (ontotheological or otherwise) and argues for a “suffering” rhetoric, one that experiences and endures violence (166). The best response to violence is a “deep rhetoric” that both prevents “overarching” theories and that is “carefully attuned” to a form of the human as sociality amid transcendence. Yet Crosswhite stumbles a bit here. At times his own analysis is as abstract as Benjamin's. More profoundly, although Crosswhite suggests that Benjamin needs a type of violence, many readers of Benjamin might disagree. Even if one accepts that Benjamin does indeed have such a need, the argument between the two is a larger one concerning rhetoric and religion. One cannot easily dismiss Benjamin's theological adherence to some form of messianic glory, Jewish or otherwise, merely because of the effects of war. And perhaps our lack of intellectual traumatization due to the wars of the twenty-first century says more than we let on. In the end, many religions answer violence with a “suffering” savior. Ironically, Crosswhite describes his response to violence as a more human, “less ultimate” work of justice and peace, a kenosis ironically not unlike that of the primary character in the gospel of John.On the other hand, Crosswhite's argument against violence certainly has value and legitimacy, and it grounds his central claim on a related subject: humans need to do more work (rhetorical and otherwise) to effect justice. However, when Crosswhite dabbles in religious rhetoric (along with the gospel on John, he draws on Augustine, Buddhist meditation, and the Hebraic tradition to develop his idea of rhetorical wisdom in the last chapter), he does not go deep enough. He draws from these rhetorical depths, but he seems to stop at moments when they could offer more. Ironically, as Crosswhite shows in his interaction with wisdom in the last chapter, it is religion in part that makes possible his most substantial critique of Heidegger, namely, that Heidegger does not go deep enough into human sociality. In fairness Crosswhite notes that he has worked to show the “formal similarities” of explicit religious rhetoric to his own “deep rhetoric” (366) but also admits he could only give a “preliminary account” of this relationship (367). In a less than generous reading, the whole book itself is only a “preliminary account” of a deep rhetoric, leaving readers wanting more. In a generous reading, this is exactly what a philosophical rhetoric is supposed to do: keep the conversation moving. In other words, as with most of our best scholarship, its strength is also its weakness.The last of Crosswhite's four concepts—humanism—certainly poses the questions that religion does but does not define the human exclusively in religious terms. Like a rhetorical justice, the “human” and its attendant wisdom is “for a time” (54). For Crosswhite, humanism is not about “realizing a specifically human essence,” such as rationality, but about “struggling for human dignity,” dignity here being understood as a freedom to develop (46). Deep rhetoric thus must “prevent its own humanism from congealing into something reified and dogmatic” (56). Humanism is not just dynamic but also ethical, limiting itself, and thereby making itself accountable to others. This is the human condition to which a deep rhetoric “aspires” (222), a condition achievable, yet always achieved kairotically, within time, space, and logos. Many rhetorical scholars could enthusiastically embrace this definition, mainly because it emphasizes both a looking back and a future orientation.In the end Deep Rhetoric is certainly a virtuous keystone (perhaps not yet a capstone) to the long process of “mining” within Crosswhite's thinking that began with his own dissertation on Heidegger nearly thirty years ago. It is also a broad survey of the ways in which rhetoric can and should become a different kind of philosophy, its own kind. The book is both deep and wide, and its movement steers us toward something that can be called good. If indeed this is a sustained direction for rhetorical theory in the future (and I hope it is), Crosswhite's book will be read for a long time.
August 2014
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Abstract
Abstract Foucault's lectures on neoliberalism provide an implicit critique of the contemporary theoretical emphasis on antirepresentational, immanent theories of discourse, subjectivity, and power. From this standpoint, such immanentism can be understood as a distinct effect of a neoliberal governmental practice directed at the suppression of the idea of totality. To address Foucault's critique, this article argues for a reinterpretation of Lloyd Bitzer's concept of “situation” to recover a working notion of totality that would be useful for critical and material rhetorical inquiry. Historicizing the immanent turn in the critical humanities can open the way for a critical social theory of communication.
July 2013
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Abstract
The acknowledgments preceding The State of Speech illuminate much about the subtext of the book and the very real-world problems to which the author hoped to find a solution in writing it. The problem: the disjunction in post-9/11 America “between the daily practices of citizenship and the exercise of political power” (xi). Joy Connolly's solution: Cicero's ideal orator. Here Connolly's goal is not simply to provide a clearer explanation of Cicero's entwined political and rhetorical theory as read through his ideal orator but also to extract from Cicero's works a rival to current republican thought entrenched in “individual liberty” (1). For Connolly, as for Cicero, this model is based in rhetorical practices.Ultimately, accepting Connolly's argument depends first on the reader's acceptance that Ciceronian theory provides a model that values personal experience (including nonelite experience), that the orator is positioned through civility or decorum to recognize others' experiences, and finally that the orator prioritizes the common good of all (Roman) people. This requires that Connolly reconcile the Roman masses with the oratorical practices of the elite in the Roman republic and de-essentialize gender and class as the basis of full, participatory citizenship. These topics are the frequent focuses of the early chapters of the book and by far the most controversial lines of argument. Second, the reader must accept that the Ciceronian model can extend beyond the theoretical to actual political practice, presumably, in post-9/11America. While the success of Connolly's argument may hinge on the acceptance of these claims, the success of the book, a theoretically dense reading of republican rhetorical and political theory, primarily, though not exclusively, through the works of Cicero, does not. It is much of the work necessary to underpin the major arguments of the book that holds the greatest value for readers interested in oratorical performance, citizenship, gender, class, and rhetorical theory in ancient Rome.The introduction of the book begins to establish the major lines of argument and to build the claim that “Roman rhetoric makes a major contribution to the way that the western tradition thinks about politics” (262). In support of this claim, Connolly moves between Roman and early American and even contemporary rhetorical and political theory (Habermas, Marx, Mouffe, Arendt, Benhabib, Gramsci, and Žižek among others are all frequently cited). The introduction emphasizes the significance of the Roman republic in American political theory by detailing how republicanism has served to mediate between “radical and liberal approaches” to American history (7–10).The first chapter, “Founding the State of Speech,” is an exploration of two key questions in republican Rome, the relation between the orator and the masses—how the Roman populace was taken up, represented, ruled, formed, and guided by the speech act—and the basis of authority for the speaker. Connolly's examination of these issues leads to the major claim of the chapter—that for the orator of the Roman republic authority was performative and firmly rooted in the charismatic, elite body. That is, until the shift in the early first century and the influx of Greek rhetorical theory represented in the handbooks of the Rhetorica ad Herennium and Cicero's own De inventione.This shift, according to Connolly, was a move to, as the title of section header makes clear, “rationalize the republic,” in that handbooks were able to “put rhetoric forward as a model of rational and rationalized public discourse,” which “constrain[ed] expressions of authority” inasmuch as the orator was no longer “relying on ancestry or wealth, but [instead] recouping elite charisma in a logical discourse of style” (67–68). For Connolly, this shift transferred authority from the bodies of Rome's elite and conflicts among them to a “learnable code” (69). The role of the people, who Connolly argues were once “moral judges,” also shifts, through the genre of judicial oratory, to deliberation about what is “just and honorable” with the jury functioning as “a microcosm of the just city” (70). According to Connolly, these shifts moved Rome from conflict to consensus by grounding conflict in law, judicial rhetoric, and deliberation and reconciled Hellenistic rhetorical theory, namely status (or stasis) theory, with the oratorical practices of the Roman republic (73–75).Chapter 2, “Naturalized Citizens” begins with a discussion of the origins of Roman civil society using myth, specifically Virgil's Aeneid, to frame the tensions between nature and culture before moving to a similar and, Connolly argues, related tension in discussions of eloquence as resulting from nature or art in the prefaces of Cicero's De oratore. This chapter establishes two major arguments. First, that Roman citizenship underwent a transformation, necessitated by expansion of the Roman empire in the first century BCE, from an Aristotelian model of “a virtuous, homogeneous citizenry intimately linked by geographic proximity and the shared experience of living together” to a more flexible Ciceronian model that sought “to represent civic bonds as rooted in nature but activated and reinforced through human acts and their memorialization in text” (88, 89).Second, and much more significant to the remainder of the book (and scholars of rhetorical history), Connolly makes the case that Cicero's concept of republican citizenship can be unearthed from the nature/art debate regarding rhetorical training in De oratore. This reading leads to the claim that the shift in “eloquence's status as an art to its identity as a product of nature” is not “a matter of wholesale transformation” as much as “a hybridization of the categories ars and natura” (103). Interestingly, Connolly argues that those who need the art are, in Roman rhetorical treatises, “demasculinized” and not “eligible for full citizenship” (104). Because experience (apprenticeships, practice in the forum) is privileged by Cicero (and his Antonius), rhetorical training is unnecessary: “Naturalization of rhetoric amounts to a claim of natural domination in terms of class and ethnicity … [by the] male, well-educated, and wealthy” Roman citizen (111). However, Connolly argues that ultimately Cicero's characters are concealing rather than naturalizing rhetorical training, an obscuration that is symptomatic of “eloquence as stability born of instability” and “Cicero's view of the res publica.” This conflict leads Connolly to clearly articulate her reading of Cicero's ideal orator: “As Cicero closes the gap between eloquence and virtue, the orator's speaking body becomes the virtuous body of the citizen and, by extension, a microcosm of the virtuous body politic: eloquence emerges as a performative ethics that embodies and enacts the common good for the instruction and pleasure of the republic” (113). Perhaps surprisingly, there is very little consideration of Cicero's own position as a new man, though there is a brief suggestion that Cicero might be guilty of a “tactical misreading” of the bounds of Roman citizenship (90).Chapter 3, “The Body Politic,” builds on a conclusion of the previous chapter, that Cicero's ideal orator is “embodied proof of republican virtue,” by developing the implications of Cicero's philosophy of rhetoric as fundamentally performative. The chapter makes two theoretical claims about republican practices based on Cicero's ideal orator. First, while the orators of De oratore are all upper-class men, Cicero's rhetorical theory manages to “encompass a more generous circle,” his “universalizing language” broadening civic identity (125). She develops this idea, returning to the relationship between the people and the orator from the first chapter, by arguing that Cicero's orator is meant to offer a “mirror of the good life” that the audience can accept (or reject) and that in doing so the orator opens himself to the judgment of the people. Connolly's second major claim of this chapter, which follows from the first, is that Cicero's focus on the body is a largely a response to Plato's arguments against rhetoric as found mainly in the Gorgias. Here, Connolly puts forward Cicero's model as a “historic ally for theoretical work” that seeks to problematize the mind/body dualism that has connected men to logic and women to the body, arguing that Cicero's model of “rhetoric opens up a view of subjectification that is usually overlooked in examinations of the Western tradition; the positive moments of subject construction, as opposed to purely negative practices of subjection” (150–51).The arguments leading to this claim center on the body of the orator. First, Plato's questioning of the epistemic function of rhetoric is answered, according to Connolly (building on Habermas), because the orator's “beliefs and practices are not fully his own.” Rather they are a combination of history and perception, and his “virtue is constructed through interactions with others” that break down public and private communication, as the orator's “self” “emerges in the context of communal belief and practice” (144, 151). “Communal observation and supervision,” then, function as a check on the potentially unchecked power of the orator (147). This positioning of the orator is rather precarious both physically and psychologically, with the “orator's body … embedded in republican networks that anchor communicative practices … serving as site of connection for elite and mass” (154). Though Connolly does not elaborate on this claim, the potential vulnerability of the body (and mind) of the orator becomes a recurring theme in the book (152–56).Chapter 4, “The Aesthetics of Virtue,” begins with a discussion of two Roman concepts: libertas, which, although similar to the contemporary concept of negative liberty, is here positioned as free as opposed to slave, and the related dignitas, that is, the freedom not only of speech but the “accrual of standing” to see one's ideas put in place (160). These two terms open a discussion of the tension between tyranny, both of the senatorial class and of the self-interested elite, and the common good of the lawful republic. “Oratorical training and performance,” then, according to Connolly, offer a means of “self-mastery” by which to balance these polarities, in part because the orator, whether in public or private performances, seeks the “label of vir bonus” (161). “Republican patriotism,” a term coined by Connolly, is defined as the process of training the self through “self-love,” repeated performance, and the display of emotion, which, for Cicero, “brings relations of power into the realm of aesthetics” (162). Connolly develops these ideas through several sections. First, she ties together the role of passion in political speech and the idea of “civic love” or “natural sociability.” She makes the case that Cicero regards decorum as the virtue that allows the orator to control his passions (165–66, 169), a virtue similar to the Greek sophrosune, which, Connolly claims, essentializes class. She goes on to address Cicero's “paradoxical solution,” which roots “aesthetic sensibility” in nature, and finally turns to Catullus, who Connolly claims balances decorum and passion (169–85).Returning to notions of libertas through the ideal of self-control and performativity, Connolly stresses that because law played a limited role in constraining domination by the elite and the will to power, “the social conventions that regulated ethics, behavior, and deportment played a correspondingly important role” (187). This section then follows up on the risks of such self-mastery, such as that it might lead to the desire to “exploit the spectacularity of the self” or a dangerous “contempt for others” that forces one to withdrawal from civic life or self-destruction (189). Continuing with the idea of the destabilizing power of the passions, Connolly turns to the role of the passions in contemporary political thought to address the issues of “widespread civic disengagement” and “fragmentation,” particularly as articulated by Iris Marion Young, who is concerned that in using “historical polities that privileged public discourse as models” we risk excluding people based on bodily difference (192–93).1 Connolly offers a slightly different model of a “deliberating republic, one that is a constant repetitive performance…. Communal acts and witnessing of character are pivotal in the constant self-reminding of identity and sentiment that citizens must perform in order to strengthen and reconstitute civic ties” (196). Connolly's “argument in this chapter is intended to suggest that the Roman rhetorical tradition provides a model. What that tradition tells us, above all, is that speech is married to the learned, learnable techniques of emotion control” (193).Chapter 5, “Republican Theater,” begins with the anxieties about the orator as an actor who can perform virtuosity without living virtuously. The first part of the chapter explores the nature of the oratorical performance in relation to stage acting and its role in Ciceronian thought. Connolly argues that while in Cicero's model the orator must be virtuous, a certain duplicity is necessary in republican life, and ultimately the orator's training, which teaches him to pass his performance off as natural, constrains him by demanding that he conceal his education both by not discussing it and not revealing it when speaking (202–6). Connolly argues, “The student of such a curriculum was in a position to learn that the authority granted by eloquence is not the manifestation of free men's natural superiority, and that its tactics are identical to those of actors and women, who exist outside the charmed circle of the political class” (206). While this anxiety over the tension between authenticity and artifice is often expressed in language reflecting gender panic, Connolly argues that the anxiety is more complex, in that, it “emerge[s] out of a recognition precisely that the republic exists in the act, the show, the display of plausible authority, the theatrical presentation of ethos” (206). Here Connolly takes exception with John Dugan, who, according to Connolly, argues that “Cicero advocates a transgressive aesthetic that undermines conventional Roman notions of masculinity” (199n4).2 Connolly's own position has evolved from her earlier article “Mastering Corruption,” which considers gender as defining the “panic” discussed here rather than one factor among many. Though in the article she is primarily interested in Quintilian and declamation, Connolly suggests citizenship in Rome gender and class to a much than is in her discussion of Cicero's in State of “The two and were in a of that then as as the and social that them men, free to the practices of women and that they in the that the speech they was a the State of as in “Mastering Corruption,” Connolly Greek and Roman discussions of in rhetorical theory that or of with the Here, she her Cicero's anxiety is not about or discourse has the it does not because is and … but because civic of to a political what we In what Connolly the between her view that … is the in and by of gender that out what are civic and and that of others who establish “the nature of civic only its in of of this chapter shift to focus on and in and which Cicero power was Connolly's argument here is but She that as the republic Cicero moved beyond to the more and of Here Connolly as Cicero on oratorical in the law in an to to and in in order to a or that the audience not to as but to … the of the In the on particularly in Cicero's was meant to to the of the and, in doing to of an that the with one's citizens that was necessary for civil life chapter of State of Speech moves from Cicero to how the republican political on the performance of the orator, was forward into Rome in the of Here, Connolly focuses on the works of and argues that the were of the up by Ciceronian rhetorical discourse and its performative ethics of republican the that there in the first the of a in In to the significance of in terms of social and as a of to the new Connolly in several from earlier chapters here In chapters and for Connolly argues that because the orator's performance is based in experience and depends on emotion, he may his by in public This idea is connected to the of who even than the republican orator to Connolly also argues that the are symptomatic of social in their to his on and of She then suggests that with his on control of the body, represented a against the and a to the discussed in chapter According to Connolly, this rhetorical education served as a training for a of people, which ultimately Cicero's public orator. In as a way to establish social and control” brief discussion of in which Connolly scholars who Cicero is Marion and are “Cicero's on decorum lead him to that the public must his audience of citizens as in an of to be because he that they are his but because the of him to the of communal and to the decorum as the virtue, one that down the of class and Connolly the claim that to control to that and among his Cicero's ideal citizen is in a position to political before she with a for an view of claims that Cicero's orator requires and is performance are and provide a for Cicero's political to contemporary The of This of the of De oratore as Connolly with to of the the nature/art debate and the While he these very from Connolly, the debate as an an Aristotelian model of rhetoric, with Cicero down firmly on the of the he Connolly, that Cicero is a model of rhetoric that is based in as opposed to theoretical and that this is necessary in order to with the audience Perhaps the one difference between them that a is that Connolly's belief that “the debate is in terms of difference and in tension with the of (103). While this focus on difference allows Connolly to Cicero's of citizenship from it also the that Cicero, as argues, has a Greek model in Cicero's to the way in which rhetoric was Rome suggests all rhetorical training it is a Connolly's focus on Cicero's connection to contemporary political theory her from reading Cicero through so on Cicero Though Connolly that the Roman republic was by she claims that “Cicero's of civility is a place to the terms of social because it the tension of and social class, it is not by of class or what is Cicero the common but how he intended that good to be is, more than Connolly of ultimately Connolly's of the people into the performance of the values were and by rhetorical handbooks and oratorical in law as in the of the elite control of in the as the orator their and the masses to be in elite oratorical While this reading is for the role of the people in relation to in Rome, Connolly's reading is limited by the on the orator's bodily performance and his (and of the people. This the people must be for in the oratorical rhetorical their role as an and rhetorical practices that might more represent the Roman people. Connolly elite control of language as a of class to for the means by which to the masses into the oratorical Though Connolly the significance of political the “Roman to see positioning rhetoric as a art that the of among its before to Cicero's she does not or of the Roman people into oratorical practice as a model for contemporary Connolly's arguments about civic to of the for are In the what Cicero ideal orator, one who through his turns conflict into of as Connolly frequently a a response to unchecked that was the republic and, all Cicero's ideal orator and the resulting republic Connolly's reading of Cicero is by the need to Cicero a way to which scholars of the history of rhetoric will be as a model solution to contemporary political a that with the common While the arguments necessary to so may not be fully they are and lead to a consideration of gender and class in ancient Rome and work on the of the particularly those as a way to bodily charisma and as a means by which to the audience to consideration of and of the vulnerability of the orator's body and those stage and withdrawal from political life and the risk of to to audience are and of a there is in Connolly's recouping of Ciceronian theory, though it is not the it is its of negative has so the common good as to such a The The State of Speech was and the it was political in and though much of the rhetoric of the has one need no than the of control to public by to find that the disjunction that first Connolly has and a recognition of are a good place to and one than to to Cicero for of
April 2013
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Abstract
The term dunamis, by which Aristotle defines rhetoric in the first chapter of The Art of Rhetoric, is a “power” term, as its various meanings in Aristotle's corpus—from vernacular ones like “political influence” to strictly philosophical ones like “potentiality”—attest.1 In the Rhetoric, however, dunamis is usually translated as “ability” or “faculty,” a designation that, compared to other terms that describe persuasion in ancient Greek poetics and rhetoric (such as “bia” [“force”] or “eros” [“seduction”]), marks rhetoric as a neutral human capacity rather than the use of language entangled in the vagaries of violence and desire.2 John Kirby calls Aristotle's definition “one of the boldest moves in the history of the philosophy of language: to redefine rhetoric, not as the use of peitho but as the study of peitho” (1990, 227). The presumption of rhetoric's ethical neutrality implied by dunamis has indeed become commonplace in interpretations of Aristotle's treatise itself and of rhetoric as a social phenomenon. As George Kennedy puts it in his authoritative translation of the Rhetoric, “Aristotle was the first person to recognize clearly that rhetoric as an art of communication was morally neutral, that it could be used either for good or ill” (1991, ix). In this article, I would like to probe another, perhaps not so reassuring, implication of dunamis as a term for rhetoric—that as “an ability to see all available means of persuasion,” it does not need to become (or emulate) practical oratory. In what follows, I suggest that Aristotle's terminology, however neutral it may appear, constitutes an intellectually and politically motivated act of naming that severs rhetorical knowledge from historically specific rhetorical practices and thereby erects a protective barrier between practical rationality and discourses of democracy.Defined as a capacity, rhetoric occupies a peculiar position with regard to existing practices of oratory and rhetorical instruction. In Metaphysics 9, dunamis describes “potentiality” of substances and nonrational animals and “ability” of humans. Among human dunameis, some are innate (such as the senses), some come by practice (such as flute playing), some are acquired through learning (such as the capacities of the crafts, technai) (see 1047b 33–35). Art “comes into being when out of many notions from experience we form one universal belief concerning similar facts,” and while experienced persons “know the fact but not the why of it,” those who possess a techne “know the why of it or the cause” (Aristotle 1979, 13). Accordingly, master craftsmen “are considered wiser not in virtue of their ability to do something but in virtue of having the theory and knowing the causes” (Aristotle 1979, 13). We see a similar logic at work in the opening chapter of the Rhetoric. As a rational capacity, rhetoric seems to be present among the general population, since most people are able to engage in verbal self-defense or attack. But their ability is often the result of random chance or habit rather than of a systematic art (Rhetoric 1354a). While one is unlikely to gain rhetorical dunamis through sheer experience, Aristotle insinuates that studying other currently available arts of rhetoric is even less preferable, for these arts give disproportionate attention to “matters outside the subject” (“ta exō tou pragmatos”) (Aristotle 1991a, 5, 7, 11). By offering a systematic investigation of “available means of persuasion” (Aristotle 1991a, 13) and stressing proofs (pisteis) and arguments (logoi), Aristotle sets up his version of the art above those purveyed by writers of rhetorical handbooks and other master teachers.Admittedly, the text of the Rhetoric disavows the first chapter's attack on other technai's treatment of emotions and matters “outside the subject” as it proceeds to furnish an extensive discussion of human emotions in book 2 and addresses style and delivery in book 3.3 However, the manner in which it presents rhetorical proofs and stylistic devices is detached from practices of oratory. Whether Aristotle considers rhetorical genres or emotions, his method of exposition is characterized by “surgical detachment and description” (Dubois 1993, 125). So, for example, he investigates the causes of anger without actually examining how this passion was stirred by a particular orator. According to Kennedy, the Rhetoric is one of Aristotle's “most Athenian works,” “for only in Athens did rhetoric fully function in the way he describes” (1996, 418), but the treatise contains little evidence of its author's direct contact with rhetorical practices of Athenian democracy. As J. C. Trevett has shown, “Aristotle fails … to quote from or allude to the text of a single deliberative or forensic speech” and instead “attributes statements or arguments to a particular speaker” or draws on various poetic genres such as epic, tragedy, and lyric (1996, 371, 372, 375). At the same time, Aristotle quotes extensively from epideictic compositions, including those written by Isocrates, for whom Aristotle reserves a minor place in the context of his discussion of style. This curiously inconsistent use of citations can be explained, in part, by the relative ease of access to literary genres and the paucity of deliberative and forensic texts, on the one hand, and Aristotle's lack of firsthand experience of oral practices of Athenian democracy due to his status as a resident alien, on the other.Yet Aristotle's many disparaging remarks about pandering orators and easily excitable and ignorant audiences indicate an entrenched suspicion toward the power of performed speech, the very power his rhetoric as dunamis is designed to guard against. The Rhetoric is indeed “the most Athenian” of Aristotle's works in the sense that in it the philosopher responds to an ideology that he regards as inimical to philosophical life and civic education.4 Aristotle is unequivocal that rhetoric would be of little use in a well-ordered state, since in such a state legislation limits the role of judges to a minimum and judges, in turn, are drawn from the ranks of prudent citizens. By contrast, in a corrupt regime such as Athenian democracy, judges are assigned their roles by lot and their decision making is often obscured by passion and self-interest (Rhetoric 1354a32–1354b12). It is the fickle and corrupt disposition of the demos that calls for the use of style and delivery that Aristotle considers vulgar and superfluous to proper argumentation (Rhetoric 1404a). Eager to meet their audience's expectations, orators worry more about securing the hearers' approval than about demonstrating the truth of their position. Aristotle observes the same deplorable state of affairs both in dramatic competitions and political contests, where a skillful performance, not the integrity of a tragic plot or a logically compelling demonstration, wins applause (Rhetoric 1403b).5 Not only does the audience influence the form and content of drama and oratory—it corrupts the very character of performers. Aristotle's association of performance in drama and oratory with pandering to a corrupt set of listeners is thus consonant with the conceptualization of rhetoric as a dunamis, a rational capacity that does not require imitation or practice.The status of rhetoric as a dunamis and a techne secures its position as a form of philosophically legitimate knowledge, for it allows its students to understand the “why” of persuasion without committing them to a morally precarious life of political performance in a corrupt regime. At the same time, rhetoric does not stand on its own as a “theory of civic discourse,” as the subtitle of Kennedy's translation (1991) of the Rhetoric calls it. Although the treatise's language, preoccupation with abstract categorization, and apparent detachment from the particulars of oratory might qualify it as a “theory” in our contemporary sense, for Aristotle rhetoric is a productive art, not to be confused with theoria, the highest form of philosophical knowledge that rules over practical and productive arts.6 In Aristotle's hierarchy of knowledge, rhetoric is subordinated to politike, the “master art” in the sphere of praxis, which comprises ethics and politics (Nicomachean Ethics, 1094b). As complementary parts of politike, ethics and politics investigate the principles that guide the attainment of virtue and practical wisdom and the forms of political organization most congenial to this pursuit.Aristotle would likely be surprised by our inclination to read the Rhetoric as a theory of civic discourse, since he explicitly disapproves of those who, “partly from ignorance, partly from boastfulness, and partly from other human weaknesses,” take the appearance of rhetoric as an “offshoot” of politike to mean that the two are the same art (Aristotle 1991a, 19). He points out that rhetoric, though it “slips under the garb” of politike, is but a dunamis of furnishing arguments (tou porisai logous), not an art of good life and good government (Aristotle 1991a, 19). Here he doesn't seem to be criticizing handbook writers; rather this objection is likely a reference to Isocrates, whose logon paideia was in Aristotle's sights when he lectured on rhetoric at the Academy and Lyceum. Isocrates regards discourse (logos) as an artificer of civic institutions and embraces the performative and politically constitutive character of traditional Greek education (paideia) by making character and political identity dependent on recurrent performance addressed to the polis. Despite his elitism, Isocrates accepts the norms of his rhetorical culture and tries to adapt them to a literary medium. On the contrary, Aristotle aspires to protect the practical rationality and virtue of a properly habituated student from being corrupted by these very cultural norms. It could be argued that Aristotle's effort to split the traditional link between eloquence (eu legein) and virtuous action (eu prattein) by making them subjects of different arts (rhetorike and politike, respectively) is a response to Isocrates' “boastful” incorporation of the two under the name philosophia.7By conceiving of rhetoric as a dunamis, Aristotle distances the art from practical oratory and reduces it to a faculty in the service of substantive intellectual disciplines. Why, then, are we (academic students of rhetoric) so beholden to this treatise? The text's current prestige is hardly the consequence of the way the rhetorical tradition has viewed it. As Carol Poster summarizes the history of its transmission and interpretation: Hellenistic rhetoricians didn't know it; neoplatonic commentators overlooked it; the Byzantines didn't understand it; the early Middle Ages didn't have it; the late middle ages and Renaissance scholars were puzzled by it; and not until the prejudice against Aristotle due to its association with scholasticism died away was the Rhetorica revived alongside Ciceronian rhetoric in the eighteenth and nineteenth centuries. (1998, 332)The rise of the Rhetoric to its position of dominance in the twentieth century has many possible explanations. One of them, undoubtedly, is the name of Aristotle, whose historical authority is recognized across the university and, as such, allows scholars from less prestigious and less well-funded fields (such as rhetoric and composition) to gain at least some measure of respectability by sheer association with the Philosopher.8 Another reason is the ascendance of theory among the humanities and social sciences due to the increasing stress on research over teaching in modern universities. Perhaps because the Rhetoric looks so much more like “theory” than the fragmented record of the sophists and the writings of Isocrates, it has come to be regarded as a high point of rhetoric's evolution as an intellectual discipline in the fourth century BCE and a solid point of departure for contemporary students.9 This teleological view has not gone unchallenged, of course, but the recovery and interpretation of what Aristotle's conceptualization of rhetoric has marginalized or suppressed is an ongoing project.10 I would therefore like to conclude with a plea to young scholars to keep up questioning the beginnings of our discipline, including Aristotle's not-so-innocent definition of rhetoric.
June 2012
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Abstract
Rhetorical lore holds that epideictic address resolves itself into acts of either praise or blame. The passing of Michael C. Leff—friend to so many, colleague of a fortunate few—grants us every good reason to indulge the former, avoid the latter, and thus satisfy our need to bear witness to an extraordinary life. But we know, too, that the imperative to witness is scarcely limited to these options. This special issue of Philosophy and Rhetoric is conceived as a testament to the work of Leff generally but especially to a mind possessed of relentless curiosity, at once fiercely independent and disciplined, steadfast in its principles but open always to question, debate, and revision. Leff was, in a word, an explorer, and in this spirit we have asked our contributors neither to bury nor to praise him but to press on as fellow travelers into the world of ideas he so manifestly relished.That Philosophy and Rhetoric should host such an expedition seems altogether appropriate. Since the publication of its first issue in 1968, the journal has committed itself to reinventing the relationship between two ancient, enduring, and often warring traditions of thought. The genius of its founders—Henry Johnstone Jr., Carroll Arnold, Robert Oliver—lay in replacing the long-standing “versus” with an “and.” To grasp the importance of that “and” is to understand the mission of the journal, its editors, and the authors who hold its legacy in trust. It is well to be reminded of how bold that move was at the time, how uncertain its prospects. All was new, but readers quickly learned that here was a journal in full, evidence of which can be found in the roster of essays making up its first volume, among them Lloyd Bitzer's “The Rhetorical Situation, Chaïm Perelman's “Rhetoric and Philosophy,” Gerard Hauser's “The Example in Aristotle's Rhetoric,” Douglass Ehninger's “The Systems of Rhetoric,” Carroll Arnold's “Oral Rhetoric, Rhetoric, and Literature,” George Yoos's “Being Literally False.” The journal, in short, proved instrumental in opening up new ways of thinking about the subject, and it does nothing to detract from Leff's many accomplishments to recognize paths charted before him.Much of what we may say of the journal may indeed be said of the man as well. Both remained convinced of the possibilities of inquiry once emancipated from habit, complacency, and unquestioned tradition. Leff, like Johnstone et al., strained against millennia of thinking of philosophy and rhetoric as being bound in an interminable cold war; they sought, finally, not so much a detente among the powers as a full and genuine partnership. The point was not to collapse the two modes of inquiry, nor to ignore the differences that themselves might be productive of insight. It was rather to put philosophy and rhetoric into conversation with each other.The results were not altogether even—as Henry once confided to me, there were times when he thought philosophers were trying to sound like rhetoricians and rhetoricians like philosophers. But the parties remained loyal to the pact and now, more than forty years on, the enterprise continues to expand the horizons of what we know and can know about that “and.” It has produced much, though with varying degrees of emphasis and interest: ontologies of discourse, classical exegesis, informal logic; hermeneutics, poststructuralism, feminism, public sphere analysis, and, recently, Bakhtin. The range will keep widening, but the journal will retain its signature commitment to depth, rigor, and innovation.I offer these reflections on the journal as a way of suggesting that Leff and it share certain abiding investments. It remains to the authors herein to enrich the contributions of both, and so I will limit my comments on the man to only a few broad observations. As I have noted, his thinking was marked by a steadfast commitment to the humanistic bases of the disciplines, but he did not allow himself to be artificially bound by either. This stubbornness—and he could be stubborn—as often as not placed him in the role of instigator: if he did not approve of the way things were going, he set out to create the conditions for change and renewal. It is notable in this respect how many developments in scholarship he either initiated, signed onto early, or aligned himself with to certain effect. Early in his career he was instrumental, with James J. Murphy, in reinvigorating the study of classical rhetoric at the University of California at Davis, whence was born the journal Rhetorica, for which he served as second editor. At Indiana University and the University of Wisconsin-Madison, he further established his reputation as a student of public address and rhetorical criticism; he led and gave forceful expression to the practice of close textual analysis, with attendant interests in linguistics and discourse pragmatics, assisted in the international study of argumentation, cofounded the Public Address Conference, and rejuvenated rhetorical studies at the University of Memphis.The list is incomplete but the point perhaps made: Leff carried with him the courage of his convictions, and he acted on them by creating the enabling conditions for new avenues of inquiry. In this regard he bore out the potential of interdisciplinarity in ways all too rare in academic work today. The term itself has become justly vulnerable: skeptics have good reason to wince at its easy optimism, the frequency with which it is bruited as an inherent good and the paucity of its actual results. Interdisciplinarity can and has given warrant to ecumenical excess, and in some guises it has promoted the view of rhetoric as being by definition a pariah discipline. In my view, at least, Leff avoided these pitfalls by remaining fixed to certain constants, chief among them a conception of rhetoric as a form of habitation, that is, a mode of being and acting in which the art and the artist collaborate in a world shaped by contingency, the unexpected, and the partially glimpsed. If one word may be said to capture this sense, it is “performance.” Leff himself did not use the term overmuch, perhaps because of the freight it carried during latter decades of the twentieth century; but as a way of explaining the ways of rhetoric it runs as a leitmotif throughout nearly fifty years of thinking and writing about the subject.The third decade of Leff's career found him at the University of Wisconsin-Madison, where I was fortunate enough to work with him when I was completing my graduate studies. The 1980s proved a tumultuous period across the humanities, no less so in rhetoric. I had occasion, then, to observe up close how a first-rate thinker negotiated the manifold challenges posed by emerging forms of postmodernism. For many, his response revealed a certain conservative strain; this much is true, but not for the reasons usually ascribed. Leff was clearly concerned to extend and revitalize neoclassical forms of analysis, and he could be rather too quick to dismiss what seemed then like novel ways of reformulating the disciplinary grounds of rhetoric. His chief concerns, however, cut much deeper than such temperamental matters. Leff's problem was not with the beau ideals of the age—Foucault, de Man, et al.—but more generally with how they were being taken up and to what effect. In the main he found such acolytes afflicted with what he called the tendency to “think in slogans” and bristled at glib dismissals of the rhetorical tradition by those unversed in that tradition. Above all, however, he was troubled by the dangers of writing agency out of the script, as if rhetoric could be reconceived independent of its habitation in the lived realities of human symbolic action. At stake, again, was the role of performance, with its related commitments to historical context, locality, and the artistic rendering of human will. Leff's work was accordingly devoted to reclaiming the realm of concrete expression from airy abstractions, to capture again the rough ground of the discipline and develop a critical vocabulary responsible to the particulars of the speech act even as it sought cautiously for certain levels of generalization.All this may at first glance seem to speak more directly of Leff the rhetorical critic than of theorist familiar to readers of this journal. I would like to submit, however, that in fact his work gives little evidence that he viewed himself operating on one or the other register. I do not mean to suggest that Leff conflated the theoretical with the critical or refused to acknowledge their different emphases and predilections. As a theorist, he was deeply conversant in the historical and conceptual grounds of philosophy and rhetoric, and at various points he proved expert in diagnosing the state of scholarship in both. Still, it must be said that Leff's interest in the “and” leaned to the right, to the ways in which rhetoric, conceived as a form of embodied symbolic performance, could be seen as at once informed by theory and straining always to outstep its explanatory reach.Such a perspective on the art meant that Leff consistently sought to place theory and practice in a tensive, often ambiguous and ironic, but always productive relationship to each other. This much is clearly evident in virtually all of his writings on Cicero, for example, and it is with reference to the Roman orator that I conclude my comments on Leff. Tully was, of course, a preoccupation of Leff's from beginning to end. The reasons for this are many, but for the most direct explanation I refer readers to the essay reprinted in this issue. It is, in my view, the most efficient representation of Leff's abiding interests, including those just noted: the rhetorical lore, its canonical figures, the stress on performativity, the embrace of ambiguity and tension, the play of theory and practice. Short of rehearsing the argument, it may be illustrative to take his description of Ciceronian humanism as a mirror of his own: “a suspicious attitude toward abstract theory not only in respect to rhetoric but also to ethics and politics; a conviction that discourse, especially discourse that allows for argument on both sides of an issue, has a constitutive role to play in civic life; a valorization and idealization of eloquence that entails a strong connection between eloquence and virtue; and a conception of virtue that is decisively linked to political activity.” With this passage in mind, let us hint briefly at the essays to follow.The emergence of rhetorical studies in modern American higher education is in several ways a curious story. All disciplines, of course, struggle early to situate themselves within the complex and contested terrain of academic inquiry, but rhetoric, more than most, struggled to locate itself between the competing demands of research and theory on the one hand, and its applied and vocational missions on the other. It is no small part of Leff's legacy that he steadfastly refused to resolve this tension into a simple disjunction between the library and the classroom. A quick glance at his bibliography gives evidence that in fact he remained for much of his career deeply interested in the interplay of rhetorical pedagogy and theory. And the ground for this interest, as we might expect, was a long-standing investment in traditions of Latin learning generally and rhetorical education in particular.The distinguished classicist Martin Camargo takes us deep into this terrain in his exploration of Anglo-Latin rhetoric in late fourteenth-century England. As if to remind us that the status of rhetoric seems never to have been altogether settled, Camargo painstakingly assembles his case to demonstrate that the subject was not, as is frequently thought, the province of the classroom alone. His extensive recovery of archival materials, rather, leads him to conclude that, if anything, “the theory and practice of rhetoric were anything but banal, trite, and jejune; they were new, hot, even controversial—not milk for infants but solid food for adults.”Leff began his career as a classicist, and he ended it as a classicist. His attunement to the tradition, however, gradually shifted over time from largely exegetical concerns to questions over the relevance and fecundity of such thought for contemporary theorizing about the art. This interest he represented on several fronts: by reclaiming neoclassical criticism for the work of textual analysis, for instance, and by revisiting the concept of decorum as it related to contemporary theory. Among Leff's most important contributions in this vein was to have reanimated debates over the centrality of invention, argument, and hermeneutics. Here again he found himself both defending and promoting certain classical traditions of thought as unjustly stigmatized by postmodern critiques, and, more positively, as a robust resource for explaining rhetorical performance. In this enterprise he enjoyed the amicable but challenging company of Steven Mailloux, with whom he carried on a lively exchange of ideas over many years. Although Leff was rather more concerned to articulate the productive disciplinary differences that might be said to obtain between them, both held constant the role that controversy plays in funding rhetorical argument.Over and against strains of antihumanist thought—ranging from Plato to Heidegger to postmodernism—Mailloux locates an understanding of humanism that rightly embraces human agency and the inventive force of tradition. At the heart of this relationship is Leff's particular brand of “hermeneutical rhetoric,” the process through which individual actors render strategic interpretations of the past to shape collective perceptions in the present. Mailloux reminds us that in no sense does this form of humanism presuppose an absolutely free agent, nor does it ever concede a sense of tradition as inherently prescriptive or determinate. On the contrary, rhetorical humanism—and the hermeneutics it enables—celebrates the deeply human capacity for making judgments in precisely those contexts marked by contingency, plurality, and the shifting demands of human community in time.The study of argumentation is in some ways anomalous. Although it cannot be said to reside at the core of either philosophy or rhetoric as a disciplinary domain, it nevertheless abides as a persistent interest for both. Indeed, it was no small part of Henry Johnstones's mission—successful, in the event—to firmly locate the subject at the interstices of interdisciplinary inquiry and thus to ensure its career and strengthen its claim on several communities of scholars at once. Leff came argumentation through two routes: in his younger years as a collegiate debater and afterward as an academic. The former, I might suggest, is not altogether without relevance to the latter. From it he retained a sense of argument as the embodied exchange of convictions about matters of public concern. This commitment was to surface again when, in the 1980s and thereafter, Leff enthusiastically joined in the renaissance of argument studies that continues to this day.At least two themes join together much of Leff's thinking about argument, and they may be observed at work in his scholarship generally. One is an entrenched resistance to what he regarded as rigid and excessively abstract approaches to the subject, and the other, not surprisingly, perhaps, is the relevance of classical lore, especially Aristotle. Both are evidenced in J. Anthony Blair's case for revisioning conventional treatments of argument and its relationships to dialectic and logic. A prominent figure in the resurgence of argumentation studies, Blair proposes an alternative understanding of how these modes of description and action comport with each other. Rhetoric, he argues, is best understood as a theory of argument as it relates to speeches, dialectic as a theory of argument as it relates to conversations, and logic as a theory of reasoning as it relates to both.I have suggested that the principle of performativity underwrites virtually the whole of Leff's interpretive corpus. Nowhere is this preoccupation more evident than in his practice as a rhetorical critic. On a number of occasions he sought to sharpen, defend, and promote this practice, most explicitly with reference to the work of textual analysis. In the process, Leff helped to established its key theoretical underpinnings, to identify, that is, those premises which might shift such criticism away from mere impressionism toward a more stable and rigorous foundation. The task was not an easy one: a number of leading critics in their own right suspected in this project a certain New Critical fondness for contextless formalism. Again, I think this charge unfounded. We need only consider his insights regarding enactment to see why: texts, he argued, are not merely the record of symbolic action but are themselves forms of action, momentarily bounded by their textness, shaped by contextual forces, and expressions of artistic judgment. “Text,” that is, is as much a verb as a noun. And certain texts, he demonstrated, are notable for the ways in which they perform their own theory; Cicero's De oratore, for example, he took to be a “cookbook that bakes its own cake.”This conception of enactment we see at work in David Zarefsky's treatment of Lincoln's First Inaugural Address. Zarefsky, preeminent among rhetorical studies in the study of the sixteenth president, shares with Leff an abiding interest in how Lincoln was able to give to his thoughts their optimal mode of expression. In the First Inaugural, Zarefsky teaches us, Lincoln exercises the generic possibilities opened to him by presenting what may be called his philosophy of republican government in its distinctly American form. He does so, however, not in the shape of a treatise but through argumentative enactment, a key example of which is found in how he seeks to slow down the deliberative judgment of the audience by slowing down the internal movement of the speech itself. Thus Zarefsky: “By coming back to the argument about secession again and again, [Lincoln] arrested the progression of the speech, halting its movement toward the final choice of peace or war. By developing separate, complete arguments, he invited consideration of the dangers of secession from multiple points of view, so that listeners would take time, not ‘hurry in hot haste’ but think ‘calmly and well’ on the subject. Lincoln's speech is an act as well as a set of propositions. The act carried out the slowing of time for which the propositions call.”Ours is not a particularly hospital time for the study of genre. A casualty of the antiformalism fashionable in much interpretive work of the 1980s and 1990s, the subject remains nevertheless a potent, if underrealized, resource for the analysis of public discourse. Leff, of course, gave to the matter considerable attention, notably in his work on Lincoln and, again, Cicero. His treatments of genre worked in large part because he understood that, contrary to the popular allegation, there was nothing inherently static or predetermined implied in its usage. Rather, he conceived of genres as a formal resource through which traditions of expression—and therefore thought—were given effect in arenas of civic action.Such a conception seems to inform Bradford Vivian's analysis of Booker T. Washington's (in)famous address at the 1895 Cotton States Exposition. For Vivian, the text of that speech offers up a case study in the act of witnessing, where the dialectics of remembering and forgetting give shape and direction to the orator's vision of social rebirth. Among the key insights he offers is that this play of opposites is managed decisively by the epideictic form itself. Far from fixing that vision within the conventional options of praise or blame, Vivian illustrates how Washington subverts the genre through tactical appeals to forget one version of the past and to champion another and so to chart a course of putatively enhanced racial relations. Whatever we may conclude about the speaker's ultimate aims and effect—Vivian leaves us no doubt as to his own views—the text itself amounts, in his words, “to a meditation on time and memory as elements of public judgment.”Time now to let our authors speak for themselves.
March 2012
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Abstract
The concurrent publication of The History of Rhetoric and the Rhetoric of History—a collection of essays published over the span of three decades (1980–2005)—and Rhetoric, Modality, Modernity makes available and defines Nancy Struever's ongoing revision of the history of rhetoric and pioneering understanding of rhetoric as a mode of inquiry. In Struever's own idiom, the all-inclusive “thickness” of rhetorical inquiry—as opposed to the discriminating “thinness” of philosophy—requires some concern for a thinker's intellectual career. Indeed, taken together, the two books allow for a useful, incremental gloss of the later Struever by the earlier and vice versa. Struever authorizes this continuity in her introduction to History of Rhetoric and the Rhetoric of History, linking the last essay in her collection, on Hobbes and Vico, to the more sustained analysis of the two thinkers provided in her most recent monograph. As a whole, Rhetoric, Modality, Modernity aims at illustrating “rhetoric's renewed task: the critique of philosophy's unfortunate affinities for necessity, thus determinism, that weakens, damages political thinking” (History of Rhetoric and the Rhetoric of History, xix). Despite this adversarial claim—and her firm awareness of the perennial quality of the quarrel between rhetoric and philosophy—Struever calls for an inside job: a rescue mission intended to liberate rhetoric by authentic rhetorical means. Among them, certainly, is a renewed intimacy between theory and practice, the “theory as practice” that Struever has called for in another work.1Struever's commitment to rhetoric as inquiry makes her wary of the academic “culture wars” that defined the linguistic turn of the late twentieth century (History of Rhetoric and the Rhetoric of History, ix). One of the most fascinating aspects of Struever's career, as it emerges from these pages, is her ability to distinguish herself or, as she would prefer, to “secede” from an intellectual world whose proclivity for language hardly translated into a historical and thus profound understanding and practice of rhetoric as an investigative mode. “It is one thing to take a ‘linguistic turn’ and proclaim language as the core of politics,” Struever claims, but “it is another to proclaim the political core of language, for this generates a list of useful investigative priorities” (Rhetoric, Modality, Modernity, 91).In her quest for appropriate boundaries, Struever argues against the “dysfunctional colonization of rhetoric by literary criticism,” whose adherence to Cartesian philosophy compels us to interpret metaphor “as primarily cognitive; that is, as an introspective act of a Cartesian consciousness in an isolate realm of concepts” (History of Rhetoric and the Rhetoric of History, 1:73).2 This approach is particularly detrimental to the field of intellectual history, where the reduction of rhetoric to poetics, or worse, to a “poetic epistemology” (Paul De Man, Hayden White, etc.), leads to a self-referential focus “on texts, on products, not the events of process” (2:67). Even a “philosopher's rhetoric” such as Ernesto Grassi's, in Struever's view, remains bogged down by external “definitions” and “judgments” that often turn rhetoric into just “a techne, with some epistemic pretensions and an easy relation to theoretical axioms” (1:70). Rhetorical pragmatism should forbid “professional interference,” appeals to “empty formal relations” or to “the essentialist premises of the logical categories.” According to Struever, rather, what we need is a “rhetorician's rhetoric” devoted to restoring the discipline to its civil domain through an “account of the rhetorical premises and procedures investing specific historical initiatives and their reception” (75).So much for the pars destruens of this venture. One could argue that Struever emerges unscathed from what she views as the “fractured status of contemporary rhetorical theory” by paying heed to Vico's educational ideal. Struever's inclusive humanistic education gives her scholarship a fine edge: an equal mastery of the tools and concerns of Renaissance scholarship, intellectual history, political theory, and ancient as well as modern philosophy. More to the point, Struever shows that actual knowledge of Renaissance thought and practices can revise our fascination for Continental philosophy and protect against the pitfalls of contemporary theory's misplaced prejudice against the beginnings of modernity. A sympathetic reader of her work is bound to view the Renaissance and early modernity with the same new eyes Heidegger's unique approach to Greek antiquity afforded his students in the study of Plato and Aristotle. However, it would barely suffice to claim that Struever allows for an uncommon experience of the postmodern moment. Rather, her work thoroughly and successfully rewrites the future agenda of intellectual history and rhetorical inquiry.Struever fondly acknowledges the intellectual debts incurred to C. S. Pierce and Heidegger, from whose works she extrapolates insights that form her notions of “inquiry” and “rhetoric.” Pierce's antinecessitarian pragmatism defines the communal and temporal “constraints” of the logic of inquiry for our epoch: thought creates communal beliefs, which in turn tend to the establishment of “habits of action,” including inquiry. These premises “resonate with rhetoric's topical concerns: its engagement with a community's belief, shared opinions (endoxa) and with rhetoric's inveterate habits of activity, persuasion, as practice and goal” (Rhetoric, Modality, Modernity, 2–3). Working at a “supraindividualist” level, Pierce restores epistemology's dependence on community, the too often forsaken “locus of investigative action.” Inquiry is pragmatic: its subtilitas applicandi prevails over the correlated subtleties in knowing and interpreting (see History of Rhetoric and the Rhetoric of History, 3:217–20).As for Heidegger, rhetoricians may yet learn how much they owe him. The neglected summer semester lectures of 1924 (Grundbegriffe der aristotelischen Philosophie) remain, “arguably, the best twentieth-century reading of Aristotle's Rhetoric” (History of Rhetoric and the Rhetoric of History, 6:127). These lectures offer an “extraordinary opportunity” for those willing to share in Heidegger's recovery of the unity of “discourse” (Miteinanderreden) and “political life” (Miteinandersein) according to the originary Hellenic initiative: the “authentic life” as “political life” (106). Among the moderns, only the early Heidegger allows rhetoric to reside squarely “inside politics.” The consequences of this recovery are momentous: Heidegger aids in bypassing the “inauthentic” Platonic definition of rhetoric as a trivial art and rescues this mode of inquiry from its own “bookish retreat” as an academic discipline divested of a “precise sense of duty to action” (Rhetoric, Modality, Modernity, 133). In hindsight, one cannot but regret that Heidegger's interest in rhetoric was short lived and gave way to poetic concerns akin to those of the literary critics (to say nothing, of course, of his nefarious political allegiance).By endorsing Heidegger's prominence in “modern revivals of rhetoric” and assimilating his interpretation, Struever takes pride of place in the now long and crowded history of his reception. Yet she sits askew with respect to many other like-minded students. Like those of, for example, Gadamer or Grassi, her reading of Heidegger resonates with Vico, rhetoric, humanism, and the Italian Renaissance and early modernity. Unlike them, however, Struever does not ground her sought-for reconciliation of Heideggerianism and Romanitas in a refutation of Heidegger's anti-Platonism. Indeed, Plato seems to hold no interest for Struever.Confident of Heidegger's restoration of rhetoric to its proper domain (in the civil operations of political life), Struever embarks on an actualization of its nature as inquiry. Despite its co-originality with philosophy (for some, like Heidegger, rhetoric even takes chronological precedence) and Struever's internalist ambitions, rhetoric's vital fear of solitude asks that this discipline be defined, at least preliminarily, in confrontation. In other words, rhetoric's quarrel with philosophy is both inescapable and generative, if only the true nature of such opposition is revealed as neither a “contest of faculties” nor as an “academic rivalry” but rather as a vivifying “confrontation of two major investigative initiatives,” each characterized by its own modal allegiance: “necessity” for philosophy and “possibility” for rhetoric. Struever promotes rhetorical inquiry's kairotic infiltration and colonization of that breathing space left open by Aristotle “between partial and complete actualization,” the space of “unrealized possibilities” (Rhetoric, Modality, Modernity, 6).Released into its element, rhetoric's “modal proclivity” and “revisionary capacities” are given full rein to create “counterfactual narratives of the past used as unrealized possibilities to illumine a still inadequately defined past, as well as to project future policy” (125). While this task may seem daunting, Struever's point is that it should not appear impossible. The rhetorical inquirer is not asked to rewrite history from scratch but rather to reveal “what might have been otherwise,” to indulge in exploring the “possible worlds” that open up by placing “actuality in a range of possibilities” (6). If we persist, past, present, and future may look different though strangely familiar: “The modal interest perhaps replicates defamiliarization as a critical gesture” (127).In conclusion to Rhetoric, Modality, Modernity, Struever poses a pertinent question: “Where do we begin our tactics of rephrasing?” As a matter of fact, once a three-dimensional view of “possibility” is conquered and inhabited, the “where” and “when”—temporal and spatial coordinates—matter less than the “how”: that is, the appropriate attitude and strategy. In this context, the formation of strong alliances becomes of paramount importance. Thus Struever's admiration for Hobbes and Vico, who, although rarely as officially and tightly allied as in her reading, team up against political theory's dependence on the universal moral truths generated in timeless solitude by Greek philosophy. As both “topics” and “practitioners” of rhetorical inquiry, Hobbes and Vico have a lesson to teach in academic disobedience that could promote the overhaul of a political philosophy that to this day remains “fraught with fashion” and “susceptible to the quick exchange of deadening theoretical conformities” (History of Rhetoric and the Rhetoric of History, 19:80). “Politics demands novelty,” and Hobbes and Vico put their rhetorical “inventiveness” to the service of a “life science” that contests the “philosophical confections of ‘oughts’” (76). In this reading, the “early modernity” of Hobbes and Vico comes closer than some of these pages would suggest to the “Renaissance” of their best humanist predecessors: creative imitation, congenial alliances, and strategies of secession remain salient features of this subsequent alternative project.At the outset, the “case for the modernity of Early Modernity” rests on Hobbes's subtle appropriation of Aristotle, an appropriation that, in Struever's view, certainly glosses Heidegger's own. In this case, too, Struever's reading draws heavily on selected sources, including, the “generous frame for Renaissance inquiry” proffered by Wilhelm Dilthey's neglected Weltanschauung und Analyse. His merit is twofold. First, Dilthey manages to keep the “issues and tactics” proper to the history of rhetoric apart from those of the history of philosophy. Coming from Dilthey, the approach could only be sympathetic: humanists “are to be read as pyschologues and anthropologues” rather than as (failed) epistemologists and metaphysicians (History of Rhetoric and the Rhetoric of History, 4:2). Moreover, it is to Dilthey's credit to have emphasized the Renaissance revival of Romanitas—that is, the mutually constraining relationship of individual and sovereign will (imperium).Hobbes's “roman orientation” and concern for the res publica endows his Ciceronian reading of Aristotle's Rhetoric with a pragmatic slant (Rhetoric, Modality, Modernity, 12). Hobbes secedes by reaching over Cartesian dualism and appropriating the “Aristotelian continuum of faculties and actions” and “definition of the soul as principle (archē) of life”: “Soul is life” (13). The interaction and continuum of faculties (sensation, perception, imagination, passion, memory, and reason) inhibit a misguided distinction between “sensitive” and “cognitive” elements and “accommodate biology” in political life. “Nature as motion, as alteration,” restlessly seeks what it lacks: “If life, then motion, if motion, then passions, if passions, then differences, if differences, then politics” (22). The goal of rhetoric as “life science” should be to guarantee movement and endlessly postpone the end products of the “rational will.” The “therapeutic” freedom of open-ended deliberation, Struever claims, has greater value than the hit-or-miss liberty of action. This is how “Hobbes follows Aristotle … in the total politicisation of rhetoric” (17). In this frame, “rhetorical pessimism”—its concern for “process” not “end”—turns into a “competence” apt to produce “not so much a list of solutions” as “an ever-expanding account of the possibilities of multiple dysfunctions.” On this point, Struever is perhaps too unflustered in admitting that “the ambitions that try to assert complete consensus” are bound to be a casualty of this new rhetorical campaign (124).Struever's sophisticated reading of Hobbes cannot be fully recounted here. It is clear, however, that the author enjoys partaking in the rowdy liberation of rhetoric her work promotes. Rhetoric's liberation in politics focuses on the motus animi that “fuels political behavior” and “drives political action” in a creatio continua insisting on “complication” (24) and “fluidity” (33). Struever's decision to read early modernity under the rubric of Dilthey's “impetuous subjectivity”—as opposed, for example, to Burckhardt's stiff “individualism”—is a productive one. But should one allow things to spin out of control? Hobbes and Vico offer a solution not by transcending the political but by extending its purview to the community and its sensus communis. A more precise sense of civil “wholeness”—not to be mistaken for philosophical “plenitude”—can be recovered in Vico's commitment to the “impersonal.” In Struever's narrative, Vico delivers what Hobbes promises: “If Hobbes is critical, Vico is hypercritical of the moralistic initiative” (49).Struever notes that Vico declares his secession at the outset of the New Science with an emphasis on “civil things” (cose civili) rather than “moral” (morali). At once, the private moral inquiry of political philosophy is forsaken together with “narratives of personal decision and heroic interventions” (42). Vico's historiography opts for an “impersonal agency”—“Achilles,” for example, “is not a proper name but a possibility of role”—that “tempers, corrects individualism as our sense of Struever's reading of and its to as a gesture” may be her in community as the place where knowledge is and Moreover, emphasis on community corrects the and of philosophy and its political At a closer if “necessity” is our only we might our will to be tightly emphasis on on the and on up to but to the of beliefs, that the range of civil actions” However, if to and it by which to that same that rhetoric or In other words, space is to the that political philosophy out of be Hobbes in Vico and still it of their for they as unrealized possibilities in Modernity” establishment and of rhetoric's true nature as inquiry the recovery of an authentic However, Struever is that her has its a author with so much of rhetoric and politics with her Struever this in her of the “academic or investigative of the most rhetorical of (History of Rhetoric and the Rhetoric of History, Vico's well as those of thinkers such as and and thus interest in inquiry only its practice” In other words, comes up against as the is to own possibilities” (Rhetoric, Modality, Modernity, Struever may be these are not as or for yet how much should a like-minded reader from a creative of and practices of Struever would an of rhetorical initiatives as opposed to of a Struever's own she is more on this If her work is a to critical the of Rhetoric, Modality, Modernity, a early modernity is with late modernity and the At this a of rhetorical in Hobbes and Struever on of and some affinities with Vico however, as as the of Indeed, is the only unrealized possibility in Struever's a casualty of a agenda that is a with on the of or, its of and the of rhetoric's “political the of Rhetoric, Modality, Modernity, as a with to Struever in a fine of intended to up the emphasis on in inquiry and the nature of the philosophy a point that the of the and as and a shared a of Heidegger's is now closer at Struever her of “possibility” in contemporary inquiry with a of the best and most recent rhetorical initiatives in and much the is that a rhetoric in in our of and our solitude of and of like those of Hobbes and Vico, of their A revision is bound to an of its This is even if such a as in the of Rhetoric, Modality, Modernity, is as a point in the of a and career. One that History of Rhetoric and the Rhetoric of History is not more inclusive not of Struever's past As it is, it for how Struever's could be to of its as inquiry” is critical of or persuasion, and the The of an reader can be for of its with Struever's rhetoric study or in which to be are that her work will like a literary to those to the of what Struever calls a more defined concerns as a Renaissance still this of The Renaissance early she has been a in One would not to Struever's as a to that of the her work that the is to this its Yet we a are the Renaissance and early modernity or This is a in Struever's work her in of be Struever's recent for “early modernity” less to Hobbes's and Vico's historical than to her to place herself in res and historical The of early modernity certainly more unrealized than the of the In case, a less of the should be an those who, including Struever in her own are still in the of the to this point is Struever's in Rhetoric, Modality, Modernity with respect to another Yet the she calls for one can of that to which she her The continuity and of between the humanism, and Vico's early modernity to that Struever would be on a reader of Rhetoric, Modality, Modernity has not read of her other many essays in History of Rhetoric and the Rhetoric of History the “Renaissance” of and some may Struever's to up to the to rhetoric's to It is true that this approach has more often than not to a and definition of rhetoric as a rather than different of be clear, it is not the of that one but rather the that is in the a that, with Struever's and Gadamer to this vital in from which Struever is as she is from by her of of rhetoric as inquiry shows what our discipline would look like if from matter how this may its and are bound to appear just as “therapeutic” as Struever to be in to the moral from the civil rather than the other way The of by Struever to one of the most contemporary in of both its civil and Struever shows that we can the past more lesson for the