ABSTRACT Despite seemingly broad acceptance within rhetorical theory, the category of the unconscious has remained understudied and misunderstood ever since Kenneth Burke first appropriated the concept from psychoanalysis, and his unquestioned commitment to conventional anthropocentric binaries continues to obscure the role and function of the unconscious within communication into this century. Offering a corrective reanalysis of the Freudian apparatus for contemporary rhetoricians, this article shows where Burke went wrong in his early encounter with psychoanalysis and suggests a vital alternative approach in the cybernetic recasting of Jacques Lacan, which suggests the possibility of an unconscious without Dramatism’s traditional humanist assumptions. In a lateral turn bringing this imagined dialogue between Burke and Lacan into our era, the article demonstrates how a Lacan-inflected posthumanist revision of rhetoric’s unconscious is better suited to address contemporary issues of mediated communication, such as the pedagogical import of AI and ChatGPT.

ABSTRACTWalter Fisher's narrative paradigm has sparked intense debate about the role of narratives in rhetorical scholarship. The theory has subsequently been followed up by numerous criticisms and revisions. This article argues that especially the latter can benefit from a complementary phenomenological perspective that Fisher himself placed within the original paradigm. Through the Heideggerian concepts of building and dwelling, rhetoric within the narrative paradigm may be seen as a primary means for engaging with both individual and communal goals and exigencies, providing a more nuanced account for how people care for and act on the narratives in their lives.

AbstractThis article discusses two twentieth-century examples of humanist controversies in order to demonstrate some rhetorical paths of thought involved in developing and securing rhetorical humanism within philosophy and rhetorical studies. The article begins with Martin Heidegger's antihumanist provocation and examines Ernesto Grassi's response in his revisionist interpretation of a nonmetaphysical Renaissance humanism. Next it takes up the post-Heideggerian moment of late twentieth-century postmodern critiques, including attacks on humanist foundationalism and essentialist notions of agency, and compares Grassi's defense of rhetorical humanism within Continental philosophy to Michael Leff's reinterpretation of Ciceronian humanism within communication studies. Both Grassi and Leff propose a rhetorical humanist alternative to Heidegger's and postmodernism's philosophical antihumanism. These two rhetoricians demonstrate an interpretive power and a rhetorical creativity that not only revitalize rhetorical humanism in the present age but also provide valuable resources for its extension into the future.