Rhetoric & Public Affairs

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March 2022

  1. Ethics and the Orator: The Ciceronian Tradition of Political Morality
    Abstract

    The impact of Cicero's writings on Western political philosophy, political communication, political ethics, and civic action is incalculable. His authority in rhetoric and philosophy was nearly unquestioned in the Middle Ages, but Petrarch's discovery of his letters revealed an apparent disconnect between the lofty sentiments expressed in his writings and his own political actions. The Renaissance preference for things Greek and for theory over practice did not replace Cicero but favored Plato and Aristotle. Political philosophers tied to powerful princes preferred the political expediency of Tacitus. Cicero's rhetorical advice remained foundational, but his political ethics and theory seemed muddled and naïve.Gary Remer's Ethics and the Orator joins an ongoing reassessment of Cicero's contributions to the traditions of politics, rhetoric, and ethics from antiquity to the present. It impressively links these three areas more tightly than before with a new and well-argued understanding of Ciceronian rhetoric and politics. Key to this understanding is Remer's appreciation for the situational nature—through decorum and prudentia—of Ciceronian ethics and politics. He then sheds new light on the political theories of Niccolò Machiavelli and Justus Lipsius. Finally, Remer extends Cicero's notions of advocacy and conversation to modern ideas about representative and deliberative democracy.Through a close reading of De Oratore, Remer shows a new understanding of Ciceronian political theory that deserves consideration by classicists as well as political theorists. Most important, he treats seriously Antonius's arguments for feeling the emotions one desires to persuade an audience to feel (2.189–90). Contrary to the dismissive attitude, in both ancient and modern times, that this makes the orator akin to an actor because he simulates “true” feelings, Remer demonstrates Cicero's consistent emphasis on the audience's expectation of this quality in an orator. The good politician is ethically compelled to observe the sensus communis in action and argument.Remer makes another excellent contribution in his reading of an important passage in De Officiis on the four personae. Cicero and other theorists understood that tension between moral and utilitarian ends might arise in the politician's obligations to argue and act. Remer sees this tension less in Cicero because Cicero understands moral actions as contingent on the specific role (persona) a political actor plays in a particular situation. He emphasizes Cicero's analysis of morality according to four personae a person assumes in any situation. These are: “(1) the role common to all humans as rational beings, (2) the persona nature assigns to persons individually, (3) the role dictated by chance or circumstance, and (4) the persona we choose for ourselves in deciding “who and what we wish to be, and what kind of life we want” (67).Apparent moral conflicts are resolved for politicians by the rhetorical notion of decorum, where social consensus and “the common good” govern political action. Remer focuses on situations that pose an “existential threat” to the state (Cicero in the Catilinarian crisis; Lincoln in the Civil War), where the analogy holds well. In such cases the politician's highly visible obligations must be grounded in decorum, prudentia, and the responsibility to act according to social expectations.In the middle section of the book, Remer applies his insight on Ciceronian decorum and prudentia to recent debates about Ciceronian influence on Machiavelli and Lipsius. Machiavelli famously rejects Cicero's claim that what is good (honestum) must also be useful (utile), and vice versa, declaring that they are often irreconcilable and the prince must choose the useful over the good. Recent studies of Machiavelli have declared his position more “intellectually honest” and “practical” than Cicero's. Remer carefully dissects the texts to show again that Cicero's notion of the honestum and utile are governed by his rhetorical commitment to decorum. Although Cicero maintains the utmost commitment to morality and claims that morality itself is universal, the same morality does not exist for all people and in all places. Machiavelli's inflexible Christian morality is a universal morality, yet Machiavelli abandons it. Cicero's understanding of the tensions between honestum and utile is no less intellectually coherent than Machiavelli's, and his commitment to moral goodness makes him more useful as a model for modern politicians.Remer then addresses Lipsius's adoption of a “mixed prudence” that allows a ruler to practice deceit to achieve a necessary end. This is considered a rejection of Ciceronian prudence for Tacitus's political realism, as part of a general trend away from Ciceronian and toward Tacitean political models. Remer, however, through close attention to Lipsius's comments on Cicero's Letters, contends that Lipsius remains a Ciceronian but adapts Cicero's theory to his own changed political and religious conditions. Although Lipsius prizes the honestum over the utile, unlike Machiavelli, he follows Tacitus in seeing that they can be flexible. Remer links this significant move to Lipsius's condition of living under and supporting monarchal rule. Another change is that the political morality Lipsius advocates is expected of a ruler, not of a politician or a statesman. This last change is important, for the Roman statesman is merely an advocate for the common good and does not have an official position to maintain. Lipsius's good ruler, on the other hand, directly governs all subjects and is also responsible for maintaining his rule, even in difficult situations that may call for expediency over moral correctness. Remer makes an important argument for considering Lipsius's changes as appropriate adaptations of Ciceronian theory according Cicero's own notion of decorum. Remer also reconciles the “Ciceronian” versus “Tacitean” readings of the early and later works of Lipsius, showing him to be more consistently Ciceronian than previously thought.Remer's third section addresses the potential for Ciceronian decorum and prudentia to relate to modern ideas of political representation and deliberative democracy. Although modern ideas of representation and representative government appear to have no clear analog to classical political theory, Remer finds a possible link in Cicero's claim that the politician is a procurator rei publicae. Under Roman law, a procurator represented in court a client who was unable to argue his or her case due to age, gender, ability, or status. Because it is understood that the procurator represents the client's interests, Remer equates his responsibility to that of a modern “trustee-delegate,” with the attendant expectations of accountability, fiduciary responsibility, and moral responsibility to the client's interests. Unfortunately, the idea of the procurator under Roman law does not easily yield these modern notions. The orator's aim of “the common good,” which obligates him to consider the benefits to all—especially his client—when arguing his position, still does not make him “representative” of those people in political decision making. The history of the Roman Republic demonstrates this well. Without this connection, the links to to Burke, Mill, and the authors of The Federalist that Remer argues for are weak, as Remer himself admits. Although modern notions of political representation may not have their true roots in ancient theory, Remer shows there may be an opportunity for discovering important similarities as well as differences.In the final chapter, Remer seeks to connect Ciceronian sermo (“conversation”) with the ideal political discussion needed for deliberative democracy. He also examines the different ideas of and emphasis on “deliberative” found in Cicero and in current political thought. He asks an important question: “Why did Cicero view deliberative oratory, and not conversation, as the main genre for politics?” (182). As in the previous chapter, Remer's close reading of the Ciceronian texts causes him to miss the forest for the trees. Specific passages defining sermo and the genus deliberativum yield convenient academic definitions, but they obscure Cicero's practice and real contribution. In Remer's defense, this is a shortcoming of Ciceronian scholarship in general. Cicero's practice in his dialogues is to use sermo, the conversational style of discussion, as a model for negotiating important political issues of the day. In the turbulent decade of the 50s, De Oratore instantiates a model of reasoned political deliberation by respected leaders who were willing to die soon for their political beliefs. Such deliberation about the proper role of the statesman was the essence of Ciceronian conversation.Ethics and the Orator is an important reassessment of Ciceronian thought and a significant contribution to understanding Cicero's impact on the development of Western political theory. It deserves serious attention by all interested in the intersection of ethics, rhetoric, and politics from antiquity to the present. Gary Remer's careful reading of major political theorists in their historical contexts restores to view the ethical foundations of the Ciceronian tradition and suggests how continued engagement with Cicero's texts might offer new models of political leadership.

    doi:10.14321/rhetpublaffa.25.1.0144

September 2020

  1. (Re)-Signing Reconciliation: Reading Obama’s Charleston Eulogy through a Rhetorical Theory of Adaptive Racism
    Abstract

    Research Article| September 01 2020 (Re)-Signing Reconciliation: Reading Obama’s Charleston Eulogy through a Rhetorical Theory of Adaptive Racism Mark Lawrence McPhail Mark Lawrence McPhail Mark Lawrence McPhail is a Senior Research Fellow in the Office of Diversity, Equity, and Multicultural Affairs at Indiana University. I wish to thank Professor Martin Medhurst for his sustained and ongoing commitment to inclusive excellence, diversity, and equity, Professors Aaron David Gresson, III, John Hatch and David Frank for their courage, commitment, and integrity, and Dr. Evelyn Boise Bottando for showing me the clear connection between white privilege, innocence, and sociopathy. Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2020) 23 (3): 529–552. https://doi.org/10.14321/rhetpublaffa.23.3.0529 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn Email Tools Icon Tools Permissions Cite Icon Cite Search Site Citation Mark Lawrence McPhail; (Re)-Signing Reconciliation: Reading Obama’s Charleston Eulogy through a Rhetorical Theory of Adaptive Racism. Rhetoric and Public Affairs 1 September 2020; 23 (3): 529–552. doi: https://doi.org/10.14321/rhetpublaffa.23.3.0529 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2020 Michigan State University Board of Trustees2020 Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.14321/rhetpublaffa.23.3.0529

September 2019

  1. Epideictic Rhetoric: Questioning the Stakes of Ancient Praise
    doi:10.14321/rhetpublaffa.22.3.0471

June 2019

  1. Public Health Experts, Expertise, and Ebola: A Relational Theory of Ethos
    Abstract

    Abstract The key public health officials in the United States have been criticized for their work in the Ebola outbreak of 2014–15 by citizens, public officials, and health scholars from multiple disciplines. There are numerous grounds for these complaints, but underlying many of them was the perception of “failed leadership” that is here traced in substantial part to the embodiment of a positionality based in a presumed logos-based power instead of an ethos-based relationship between public health expert and public. Because any leader’s public ethos is dependent on the cultural ethos of audiences who promote them to leadership, this essay combines the Aristotelian topoi for ethos (goodsense, goodwill, goodness) and contemporary redefinitions of ethos as cultural-level phenomena (either “dwelling places,” ideologies, or ethical and cultural codes) to conceptualize ethos as the activation, rebuilding, or maintenance of relationships among different social positions: publics and institutions. The complexities of the Ebola epidemic—with its national and international dimensions and its partially faulty scientific grounding—make visible the predisposition toward positional gaps between publics and public experts regarding interests (eunoia) and goods (arête), with concomitant difficulties for the sharing of practical wisdom (phronesis). Aristotle was correct that such gaps cannot be bridged by logos, and the pervasive insistence on more logos as corrective therefore may contribute to public mistrust of all expertise.

    doi:10.14321/rhetpublaffa.22.2.0177
  2. Rethinking Rhetorical Theory, Criticism, and Pedagogy: The Living Art of Michael C. Leff
    Abstract

    Book Review| June 01 2019 Rethinking Rhetorical Theory, Criticism, and Pedagogy: The Living Art of Michael C. Leff Rethinking Rhetorical Theory, Criticism, and Pedagogy: The Living Art of Michael C. Leff. Edited by Antonio De Velasco, John Angus Campbell, and David Henry. East Lansing, MI: Michigan State University Press, 2016; pp. xxiv + 481. $39.95 paper; $31.95 e-book. Leah Ceccarelli Leah Ceccarelli University of Washington Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2019) 22 (2): 323–326. https://doi.org/10.14321/rhetpublaffa.22.2.0323 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Leah Ceccarelli; Rethinking Rhetorical Theory, Criticism, and Pedagogy: The Living Art of Michael C. Leff. Rhetoric and Public Affairs 1 June 2019; 22 (2): 323–326. doi: https://doi.org/10.14321/rhetpublaffa.22.2.0323 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2019 Michigan State University Board of Trustees2019 Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.14321/rhetpublaffa.22.2.0323

June 2018

  1. <i>One World</i>: Wendell Willkie’s Rhetoric of Globalism in the World War II Era
    Abstract

    Abstract During the World War II era, a time of civilizational uncertainty, globalism emerged as a rhetorical alternative both to the isolationism predominant before the war and to the Cold War bipolarity that would replace it. A primary advocate for globalism was Wendell Willkie, the failed 1940 Republican presidential candidate who went on to cooperate with President Franklin D. Roosevelt, serving as his former rival’s proxy and personal representative in two famous overseas trips. While scholarship in rhetorical studies has accounted for the Roosevelt presidency and other forces shaping public discourse during the war and early Cold War, it has generally overlooked the importance of Willkie’s globalism in providing a bipartisan vocabulary with which Americans could describe a postwar peace sustained by interpersonal economics of free trade, global human rights, and burgeoning domestic civil rights. Using Willkie’s 1943 book One World as well as materials from his archives at Indiana University, this essay reads a popular figure and his influential ideas back into our historical narrative, demonstrating how he established what Kenneth Burke termed identification through the use of the related rhetorical strategies of proximity, presence, and ethos, inviting ordinary Americans to imagine a globally interdependent postwar peace.

    doi:10.14321/rhetpublaffa.21.2.0201

March 2018

  1. “A Spirit That Can Never Be Told”: Commemorative Agency and the Texas A&amp;M University Bonfire Memorial
    Abstract

    Abstract On November 18, 1999, Texas A&amp;M University (TAMU) experienced profound tragedy when the famed Aggie Bonfire collapsed, killing 12 students and injuring 27 others. This essay examines the rhetorical dynamics of the TAMU Bonfire Memorial and explores how it navigates the tension created when a constitutive symbol is implicated in a moment of tragedy. Specifically, we use this case to explore how memorials help shape perceptions of victim agency in commemorative form. As we argue, the memorial taps into resonant modes of public reasoning—including temporal metaphors, Christian theology, and campus tradition—to imply the tragic outcome of the 1999 collapse had cause beyond human or institutional control. Our analysis of the Bonfire Memorial illustrates the importance of commemorative agency and, in particular, how eliding victim agency can limit epideictic encounters that might foster a sense of present and future engagement on unreconciled issues.

    doi:10.14321/rhetpublaffa.21.1.0075

December 2017

  1. Saluting the “Skutnik”: Special Guests, the First Lady’s Box, and the Generic Evolution of the State of the Union Address
    Abstract

    Abstract This essay traces how Ronald Reagan’s invocation of Lenny Skutnik in his 1982 State of the Union address inaugurated a new generic norm for the president’s annual message to Congress. We argue that the invocation of a “Skutnik” enables presidents to display—both rhetorically and physically—the civic ideals they wish to laud, the national issues they deem important, and policy proposals they want to advance. When U.S. presidents honor individual citizens and seat them in the House Gallery before the nation and the world, these “Skutniks” fuse the judicial, epideictic, and deliberative characteristics of the State of the Union address. Abstract values and complicated policy agendas are simplified—and vivified—before the eyes. The body of the “Skutnik,” we argue, is particularly persuasive because it offers a physical representation of the overall body politic, a living, breathing metaphor testifying that the state of the union is, in fact, strong.

    doi:10.14321/rhetpublaffa.20.4.0571

September 2017

  1. Rhetoric and the Gift: Ancient Rhetorical Theory and Contemporary Communication
    Abstract

    Book Review| September 01 2017 Rhetoric and the Gift: Ancient Rhetorical Theory and Contemporary Communication Rhetoric and the Gift: Ancient Rhetorical Theory and Contemporary Communication. By Mari Lee Mifsud. Pittsburgh, PA: Duquesne University Press, 2016; pp. xi + 186. $25.00 paper. Michele Kennerly Michele Kennerly Penn State University Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2017) 20 (3): 557–560. https://doi.org/10.14321/rhetpublaffa.20.3.0557 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Michele Kennerly; Rhetoric and the Gift: Ancient Rhetorical Theory and Contemporary Communication. Rhetoric and Public Affairs 1 September 2017; 20 (3): 557–560. doi: https://doi.org/10.14321/rhetpublaffa.20.3.0557 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2017 Michigan State University Board of Trustees. All rights reserved.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.14321/rhetpublaffa.20.3.0557

March 2017

  1. “An Open Door”: Responsibility and the Comic Frame in Obama’s Foreign Policy Rhetoric on Iran
    Abstract

    Abstract The July 2015 nuclear agreement between Iran and the United States was heralded by many as the best possible chance of avoiding both a nuclear armed Iran and another war in the Middle East. Although success is far from certain, the path to the deal was even less so. That the Obama administration achieved a verifiable suspension of Iran’s enrichment activity in November 2013 was itself a major success. What is even more remarkable is that the Obama administration was able to do so while utilizing the same mix of policy tools, diplomacy, and pressure as the George W. Bush administration. The difference in outcomes is especially confusing given the tendency of foreign policy experts to hold that President Obama’s and President Bush’s foreign policy worldviews are relatively identical. I argue that a rhetorical perspective provides the answer. Specifically, President Obama responded to the challenge of Iran’s nuclear program by fashioning a frame of responsibility in a comic register, shifting the obligation to resolve the standoff peacefully onto both Iran and the United States. A crucial aspect of this rhetorical strategy was that it presented the Iranian regime with the option of rejoining the global community (albeit on restricted terms). Thus, Obama presented a hybrid of Kenneth Burke’s tragic and comic frames that chastised the Iranian regime for dangerous behavior while acknowledging American guilt, error, and responsibility for bringing the nuclear standoff to a peaceful end.

    doi:10.14321/rhetpublaffa.20.1.0069

December 2016

  1. Civic Jazz: American Music and Kenneth Burke on the Art of Getting Along
    Abstract

    Book Review| December 01 2016 Civic Jazz: American Music and Kenneth Burke on the Art of Getting Along Civic Jazz: American Music and Kenneth Burke on the Art of Getting Along. By Gregory Clark. Chicago, IL: University of Chicago Press, 2015; pp. 208. $75.00 cloth; $25.00 paper. Raymond Blanton Raymond Blanton Creighton University Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2016) 19 (4): 712–715. https://doi.org/10.14321/rhetpublaffa.19.4.0712 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Raymond Blanton; Civic Jazz: American Music and Kenneth Burke on the Art of Getting Along. Rhetoric and Public Affairs 1 December 2016; 19 (4): 712–715. doi: https://doi.org/10.14321/rhetpublaffa.19.4.0712 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2016 Michigan State University Board of Trustees. All rights reserved.2016 Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.14321/rhetpublaffa.19.4.0712

June 2016

  1. Sacred Symbols, Public Memory, and the Great Agnostic: Robert Ingersoll Remembers the Civil War
    Abstract

    Abstract In the decades after the Civil War, countless Americans saw the bloody conflict as some kind of message from God. These perceptions created a problem for the preeminent Republican orator of the day, Robert Ingersoll, who was also a fierce opponent of revealed religion. In speaking for the Republican Party during Reconstruction and the Gilded Age, Ingersoll managed to interact successfully with religiously structured memories of the war while maintaining his reputation as the Great Agnostic. This essay explores how he was able to do so. Drawing on Kenneth Burke’s work on the rhetoric of religion, I argue that Ingersoll interacted with Civil War memory by redirecting supernatural terms to natural and sociopolitical contexts. In so doing he imbued political culture with a sacred character that allowed believers, nonbelievers, and people of various persuasions to participate in memories of the war. In the end, Ingersoll’s oratory modeled a “pluralistic civil religion,” which employs religious language for civic ends but eschews references to the divine as a way of accommodating a range of beliefs.

    doi:10.14321/rhetpublaffa.19.2.0275

December 2015

  1. Ralph Ellison and Kenneth Burke: At the Roots of the Racial Divide
    doi:10.14321/rhetpublaffa.18.4.0737

September 2015

  1. The Road Not Taken in Opinion Research: Mass-Observation in Great Britain, 1937–1940
    Abstract

    Abstract This essay examines an early alternative to polling, Mass-Observation (M-O), that dramatically reported on the nuances, contradictions, and passions of public opinion during some of the most extraordinary times in British history. Between the Abdication Crisis of 1937 and the start of World War II, M-O’s combination of quantitative and qualitative methods, along with its emphasis on the cultural context of public opinion, produced a richer, more textured, and more deliberative rhetoric of public opinion than the Gallup poll’s survey techniques. In the process, M-O foreshadowed many of today’s scholarly trends, including the reflexive turn in social research, increased skepticism about the knowledge claims of science, and the emergence of more public scholarship.

    doi:10.14321/rhetpublaffa.18.3.0409

June 2015

  1. Reagan at Pointe du Hoc: Deictic Epideictic and the Persuasive Power of “Bringing Before the Eyes”
    Abstract

    Abstract President Ronald Reagan’s June 6, 1984, “Address on the 40th Anniversary of D-Day” is one of his most celebrated speeches, and yet no critical assessment of the address exists in rhetorical scholarship. In this article, I examine this speech as a deictic epideictic address, or a speech in which the rhetor uses the physical place, the immediate scene/setting, and the assembled audience as evidence to commemorate the past and chart a clear course for the future. Through this analysis, I argue that Reagan’s speech at Pointe du Hoc is exemplary because it relies on rhetorical vision and deixis to connect a past moment to the present, and in so doing, invites the audience to participate in the discourse emotionally, mentally, and even physically. I conclude by suggesting that a deictic approach to rhetorical criticism offers scholars a vocabulary to describe how speakers can “point” or refer to the physical and material elements of a speech setting as evidence for their argument.

    doi:10.14321/rhetpublaffa.18.2.0247

December 2014

  1. “Out of Chaos Breathes Creation”: Human Agency, Mental Illness, and Conservative Arguments Locating Responsibility for the Tucson Massacre
    Abstract

    Abstract In this essay, we examine public responses to Jared Lee Loughner’s attempted assassination of U.S. Representative Gabrielle Giffords, focusing in particular on the rhetorical strategies employed by political conservatives. We argue that the most prominent conservative reactions either undermined the potential for reasoned debate and a cohesive narrative regarding the causes of the attack or, by emphasizing Loughner’s agency as an individual, deranged actor, painted the event in a way that failed to provide transformative redemption, foreclosed even the possibility of a rhetorically satisfying sense of justice, and preempted what could otherwise have been a rich, deliberative deployment of civility. We utilize Kenneth Burke’s dramatism in speculating about possible alternative interpretations of the situation, hopeful that such an analysis might offer both the public and the government more effective rhetorical resources for dealing with and even preventing such increasingly common tragedies. In particular, we advocate the use of a hybrid, tragicomic frame—a sort of Burkean Serenity Prayer in which we accept the things we cannot change while still finding the inspiration, strength, and wisdom to respond productively—alongside a multifaceted set of pentadic ratios to address the complex demands created by mental illness.

    doi:10.14321/rhetpublaffa.17.4.0585
  2. “Enduring” Incivility: Sarah Palin and the Tucson Tragedy
    Abstract

    Abstract In the immediate aftermath of the Tucson, Arizona, shootings in 2011, controversy erupted over the role, if any, that Tea Party rhetoric had played in inciting Jared Lee Loughner’s rampage. Especially controversial was Sarah Palin’s video, “America’s Enduring Strength,” which denied that this rhetoric was responsible and, in fact, celebrated it as quintessential free speech. This essay makes two related arguments. First, although context encourages audiences to expect political self-defense, Palin’s video is neither deliberative nor forensic but epideictic: a celebration of abstract values so severed from circumstances that Palin et al. become heroically, purely virtuous, while those who dare raise the question of responsibility that is central to deliberation (“who, or what, is to blame, and what, then, is to be done?”) become vicious. However, this move is obscured because Palin’s version of free speech simultaneously inhabits the prevailing, and limited, social and legal understanding of the First Amendment. Hence, we also argue that a consequentialist framework for free expression is less suited to revealing the video’s troubling rhetoric of free speech than is a constitutive framework, such as has been proffered by some scholars of hate speech. To the extent that the consequentialist framework dominates constitutional jurisprudence and public understanding, however, “America’s Enduring Strength” also manifests America’s enduring problem in coming to grips with Tucson and other mass shootings.

    doi:10.14321/rhetpublaffa.17.4.0619

June 2014

  1. The Atheistic Voice
    Abstract

    Abstract This essay defines and describes the atheistic voice. Drawing from Thomas Lessl’s “voice” metaphor (“The Priestly Voice”), the logology of Kenneth Burke, and the literary insights of Mikhail Bakhtin, I map out the rhetorical tropes of the atheistic voice by analyzing the rhetoric of Christopher Hitchens, which exemplifies the atheistic voice as a rhetorical ideal. Hitchens demonstrates that the rhetorical strategies of burlesque and grotesque rejection are the atheistic voice’s primary means of ridiculing and tearing down the god-terms of priestly and bardic discourses. After analyzing these strategies, I point to concerns—some perennial, some contemporary—that the ebb and flow of atheistic voices in a democratic public sphere present.

    doi:10.14321/rhetpublaffa.17.2.0323
  2. Toward Robust Public Engagement: The Value of <i>Deliberative</i> Discourse for <i>Civil</i> Communication
    Abstract

    Abstract This article explores questions about “civility” in the 2012 election. Through an analysis of media discussions raising the term, four themes are constructed focusing on the limitations of civility discourse. While seeking to preserve the best that civil orientations afford, I argue that adding a deliberative approach to such discourse addresses moments when civil appeals appear to be most limited. This essay finds that working between civil and deliberative constructs provides an instructive perspective for understanding the workings of and possibilities for public discourse during situations when civility rhetoric is typically raised. Relative to civil communication—and associated concepts such as dialogue and advocacy—specific norms, benefits, examples, and implications of a deliberative rhetorical vision are charted for problem-solving, public policy contexts.

    doi:10.14321/rhetpublaffa.17.2.0287

June 2012

  1. Moving Day in the House Divided: Contextual Substantiation and Constitutional Unionism in Vice President John C. Breckinridge’s Address on the Removal of the Senate to its New Chambers, January 4, 1859
    Abstract

    Abstract This essay examines the speech delivered by Vice President John C. Breckinridge on the occasion of the removal of the United States Senate to its new chambers on January 4, 1859. Drawing upon Kenneth Burkes concept of contextual substance, I argue that Breckinridge constructs the Senate’s transition to its new quarters as a defense of constitutional unionism, a conservative political ideology holding that the survival and prosperity of the Union depended upon its continued adherence to the compromises enshrined in the Republics founding document. In an age dominated by increasingly strident rhetorical extremes, constitutional unionism represented a beleaguered vision of Union that was soon eclipsed by the Civil War and today is all but forgotten. Analysis of the Removal Address thus illumines the rhetoric of an important yet neglected political ideology while disclosing the rhetorical "alchemy" by which geometric, familial, and directional substance reconcile continuity and change in leave-taking discourse.

    doi:10.2307/41940573

March 2012

  1. Contact Rhetoric: Bodies and Love in <i>Deus Caritas Est</i>
    Abstract

    Abstract A close textual analysis of Pope Benedict XVI’s inaugural encyclical Deus Caritas Est—God is Love is offered from the perspective of Platonic and contemporary rhetorical theory An acclaimed inspirational success, this letter proposes loving "encounter" and "response" as the fundamental dynamic of Christian communication; God is "felt" and made manifest in concrete love-of-neighbor. Benedicts "contact" orientation has significant implications for contemporary theory—humanity becomes ontologically contiguous, subjects are holistically embodied, Truth is grounded in co-felt exchange, and discourse is decentered by direct public engagement. Deus Caritas Est draws attention to ethical limits in Dramatism and Logology and advances embodied, invitational, and theological perspectives on rhetorical theory by showing how genuine love initiates and feeds a divine dynamic that can transcend divisions and unite humanity.

    doi:10.2307/41955607
  2. Rhetorical Forms of Symbolic Labor: The Evolution of Iconic Representations in China’s Model Worker Awards
    Abstract

    Abstract As the steadily expanding cyberpublic presents both obstacles and opportunities for Communist Party rule in China, the party has responded by adapting the rhetorical strategies of the Model Worker (MW) commendations to a changing political environment Using role model representations to encourage particular kinds of citizen labor, the system has changed from Maoist single-lane authoritarianism to a multilane interaction between the public and the party. This essay investigates the epideicticfunction, adaptation, and modification of MW awards via Kenneth Burkes symbolic labor. Tracing the awards through the periods of leadership from Mao Zedong to Deng Xiaoping to Hu Jintao, I explore how the structure of the MW program has evolved into a rhetorical strategy capable of stabilizing party power through the moralization of party initiatives and the promulgation of party ideals despite increases in new media forms and institutions.

    doi:10.2307/41955608

March 2011

  1. President Nixon’s Speeches and Toasts during His 1972 Trip to China: A Study in Diplomatic Rhetoric
    Abstract

    Abstract Although hailed by historians and political scientists as a pivotal moment in the reestablishment of U.S.-Sino relations, President Richard Nixon’s 1972 trip to China has received little attention from rhetoricians. The toasts and speeches Nixon presented during his trip are important rhetorical artifacts as they illustrate the intricate relationship between diplomatic and epideictic rhetoric. Nixon adroitly employed epideictic diplomatic rhetoric during his 1972 trip to convey diplomatic aims and accomplish deliberative objectives. In so doing, he created a new, positive definition of U.S.-Sino relations, which rhetorically bridged the ideological differences that had separated the nations for more than two decades.

    doi:10.2307/41940522

December 2010

  1. Rehumanization through Reflective Osciliation in <i>Jarhead</i>
    Abstract

    Abstract This essay uncovers rhetorical processes devoted to rehumanizing the enemy as an antidote to the virulent rhetoric of war. With an eye toward disrupting a problematic process of national identity construction based on otheringand dehumanization, this essay examines Jarhead as a case study that challenges current ideologies of soldiers and their enemies. Using Kenneth Burkes concept of consubstantiality and Linda Hutcheons discussion of reflective oscillation, essay examines Jarhead as a case of rhetoric working to rehumanize enemies, thus providing an example of how film can work against war culture.

    doi:10.2307/41940503

September 2010

  1. Hearing the Silences in Lincoln’s Temperance Address: Whig Masculinity as an Ethic of Rhetorical Civility
    Abstract

    Abstract Abraham Lincoln’s 1842 Temperance Address can be understood as an act of cultural criticism delivered in epideictic form in which the young politician demonstrated his leadership ability by presenting his political philosophy. Lincoln exploited the capacious indeterminacy of meaning afforded by the discourse of the flourishing temperance movement to address indirectly problems plaguing the American republic, namely incivility and slavery. Offering only hushed praise for Washington, Lincoln silenced the slaveholding founders so that the sensibilities of a new generation of men could be heard. Lincoln constructed a Whig manhood grounded in ideals of entrepreneurialism and restraint that demonstrated his fitness to lead his party and the Second American Revolution.

    doi:10.2307/41936459
  2. Moving Bodies: Kenneth Burke at the Edges of Language
    Abstract

    Book Review| September 01 2010 Moving Bodies: Kenneth Burke at the Edges of Language Moving Bodies: Kenneth Burke at the Edges of Language. Debra Hawhee. Nathaniel Aaron Rivers Nathaniel Aaron Rivers Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2010) 13 (3): 519–522. https://doi.org/10.2307/41936468 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Nathaniel Aaron Rivers; Moving Bodies: Kenneth Burke at the Edges of Language. Rhetoric and Public Affairs 1 September 2010; 13 (3): 519–522. doi: https://doi.org/10.2307/41936468 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2010 Michigan State University Board of Trustees2010 Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.2307/41936468

March 2010

  1. Switch-Side Debating Meets Demand-Driven Rhetoric of Science
    Abstract

    Abstract U.S. government agencies are collaborating with outside scholars to untangle disparate threads of knotty technoscientific issues, in part by integrating structured debating exercises into institutional decision-making processes such as intelligence assessment and public policy planning. These initiatives drive up demand for rhetoricians with skill and experience in what Protagoras called dissoi logoi—the practice of airing multiple sides of vexing questions for the purpose of stimulating critical thinking. In the contemporary milieu, dissoi logoi receives concrete expression in the tradition of intercollegiate switch-side debating, a form of structured argumentation categorized by some as a cultural technology with weighty ideological baggage. What exactly is that baggage, and how does it implicate plans to improve institutional decision making by drawing from rhetorical theory and expertise? Exploration of how switch-side debating meets demand-driven rhetoric of science not only sheds light on this question, but also contributes to the burgeoning scholarly literature on deliberative democracy, inform argumentation studies, and suggest new avenues of inquiry in rhetorical theory and practice.

    doi:10.2307/41955592