Given the rise in business and technical writing (BTW) courses in writing programs and English departments, there is a need to develop not only a pedagogy for BTW but one that considers BTW’s institutional context. Context is a problematic focus for pedagogy, as we have seen in recent scholarship on student writing, theory of genre, and transferability of skills to other academic disciplines. That scholarship views the uncertain and unclear contexts of academic composition courses and their genres as preventing the full student understanding of genre that is needed for students to develop transferable writing skills. The continuation of that scholarship into BTW regards the instruction of BTW, as inside academia rather than within the workplace, as suffering from similar concerns with context. Rather than viewing BTW as downstream from or supplemental to composition instruction, this article argues that we should examine the genres of BTW as unique in their contingency to the writing process and yet just as able to pursue the goals of composition instruction and liberal arts education as first-year composition (FYC) courses. By focusing on the reader of BTW genres as determinant in the contingency of the writing situation, we see BTW as less problematic than FYC in its support of key composition goals such as the creation of original arguments and effective management of supporting materials. The awareness of readership and argumentation allows for a pedagogy supportive of contingent and part-time faculty as well as full-time composition faculty regardless of their respective professional experience.

Significant research has been conducted in the past several decades on best practices in providing feedback to students’ writing. Over the past two decades, feedback methods have evolved as writing classes have transitioned from face-to-face traditional classrooms to online classrooms and as technology has advanced. Written feedback has moved from handwritten notes in the margins of a paper to typed feedback using commenting tools. Audio feedback has gone from the cassette tape to the MP3 file. One of the most recent trends in feedback to students’ writing is in video form using screencasting technology. Video feedback through screencasting is especially beneficial in the technical writing classroom, where students often need to see the problems in their document. Students often benefit from seeing why they need more white space, why their graphics are not clear, why their alignment is off, why their instructions are not precise for their audience, why their numbered steps are not developed correctly, and why a host of other design principles could be improved. Moreover, video feedback through screencasting technology is becoming more popular in the workplace. Exposing students in technical writing classes to screencasting feedback has the potential not only to improve their writing but also to enhance their readiness for the workplace.

The idea that engineers are graduating without the necessary communication skills, specifically written communication, is not new. In the past 25 years, changes have been made both in accreditation requirements and in engineering program curriculums to work to improve students’ writing skills and make their writing better align with the needs of industry, and research is emerging that considers industry standards and how those standards can be applied to the classroom. One challenge is that the characteristics of quality writing are not always the same for the industry and the classroom, which can create problems for new graduates entering the workforce. This article looks at how effective writing is defined by both academics and professional engineers. Drawing on a study by Cunningham & Stewart (2012), which researched the criteria professional engineers consider essential in effective writing, this article provides the results of a survey of instructors of introductory professional and technical writing classes. The survey was designed to determine the characteristics the instructors use when grading writing assignments. The results are then compared to the characteristics of quality writing as identified by the engineers. In addition, the article reviews assessment rubrics to identify criteria used when evaluating writing and compares these criteria to the qualities of effective writing as determined by the Analytic Writing Continuum, part of the National Writing Project. After determining gaps between industry and academics, the article considers ways to bridge those gaps, including working with professional engineers to obtain sample documents, increasing reading and evaluation of engineering documents in professional and technical writing classes, and using interdisciplinary approaches to course design and instruction.

Concerns about teaching structured authoring, which is the use of software in technical writing to allow automatic textual reuse and reassembly, have been woven into the debate about what role technologies should play in preparing technical writing students for ‘real world’ needs since the late 1990s (see Brumberger & Laurer, 2015; Carnegie & Crane, 2019; Kimball, 2015; Rainey et al., 2018). Vee (2017) and others have argued that fundamental aspects of writing software code, many of which parallel structured authoring, are now required literacies. Indeed, as Gentle (2017) demonstrates, the difference between those writing code and those writing structured authoring continues to shrink. Helping to develop technical writers to understand this overlap remains a significant challenge. This article suggests that this challenge might be met by using an open-source interactive fiction authoring platform called Twine, which provides many of the building blocks of structured authoring while teaching fundamental aspects of coding. However, this approach is not without its perils. Through analyzing the findings of a two-year study, this article identifies potential avenues for success as well as potential pitfalls to be mindfully considered.

Screencasting is a technology that enables the user to record screen activity on video while also capturing audio or video narration of the lecturer demonstrating that screen activity. This technology has improved over the years, and has now become streamlined enough to be integrated easily in popular learning platforms like Blackboard, Desire2Learn, and Moodle. The technology’s high usability factor and the varieties of screencasting software now available as open source makes screencasting appealing to writing instructors, not only as a means to improve teaching, but also as a tool for students to create and engage with multimedia texts that facilitate the acquisition of contemporary literacy skills. In the United States, the National Council of Teachers of English proposes that 21st century definitions of literacy must, among other things, include the ability of writers and readers to analyze, create, and interact with multimedia texts and to gain proficiency with the use of modern technologies. I argue that screencasting is a practical and creative technology that can be used for a variety of purposes: to address 21st century literacy requirements in writing classes, to improve teaching effectiveness in both online and “flipped classroom” learning, and to enhance the instructor’s social presence in online learning environments. I give examples from my own teaching experience using Camtasia and ScreenFlow software, as well as review some popular applications of screencasting technology currently in use in academic environments.

This article is based on the idea that there is latent storytelling already in proposals. It explores the various ways in which storytelling functions as a pedagogical model of teaching the writing of proposals in business and technical writing courses. The central premise is that stories, like proposals, are forms of discourse that place events sequentially from beginning to end with meaningful and graspable connections in between. Stories take (identified) audiences into account by being selective of events that are carefully rearranged and described through composites of scenarios and characters. This article explores those storytelling patterns in theory and in practice. It aims to enhance the perspective of teaching proposal writing by calling attention to a seemingly inconsequential or unrelated notion – storytelling.

This article picks up, literally, where another one leaves off: “Assessing Scholarly Multimedia: A Rhetorical Genre-Studies Approach” in Technical Communication Quarterly (Ball, 2012a). In that article, I describe how I have brought my editorial-mentoring work with Kairos: A Journal of Rhetoric, Technology, and Pedagogy, which exclusively publishes “born digital” media-rich scholarship, into undergraduate and graduate writing classes. This article describes how the process of editorial peer review translates into students’ peer review workshops in those same writing classes.

This article is addressed to those interested in integrating social media, as a collaborative component, into Business and Technical Writing courses. Educators find themselves under the false impression that digital natives’ familiarity with these tools will result in their embracing them as part and parcel of coursework. The reality is that today’s students need help in moving beyond the familiar applications of these virtual spaces in their personal lives and toward their uses as dynamic components of the educational experience. Relearning Facebook to do more than “friending” people, “liking” activities, and announcing one’s status involves an emphasis on the professional role of this developing medium of communication. These professional applications, therefore, must be fully integrated into the academic experience. Most Business and Technical Writing courses at Rutgers University culminate with each student submitting a research proposal, developed throughout the course of a 15-week semester. The justification for the plan of action in each proposal is based upon scholarly research. In our Collaborative Writing Practices course, the students develop their proposals in teams and are instructed to use various social networking platforms to communicate with each other, as well as with their instructor, as a supplement to the face-to-face classroom environment. In addition, each researched plan is required to advance a solution that utilizes social media. Our “triangulated” approach to instruction immerses students into social networking and helps them understand that, to be successful, collaborative writing must occur on a variety of levels. We also integrate social media into several of our online classes, where it is used to replace key elements of face-to-face courses, such as formal presentations. We have found that implementing a social media project instead of the traditional PowerPoint presentation encourages a greater level of interaction and participation among students.