Classical Rhetoric Up in Smoke: Cool Persuasion, Digital Ethos, and Online Advocacy

Abstract

Even though a great deal of image and text will be spent discussing the website of an anti-smoking organization, this webtext isn't really even about them. The concern here is what happens when the classical means of persuasion meet the cool tactics of a digital interface and take a beating in the process.

Journal
Kairos: A Journal of Rhetoric, Technology, and Pedagogy
Published
2014-01
CompPile
Search in CompPile ↗
Open Access
OA PDF Gold
Topics
Export

Citation Context

Citation data not yet available for this article.

Citation data is not available for Kairos: A Journal of Rhetoric, Technology, and Pedagogy. This journal's publisher does not deposit reference lists with CrossRef.