Abstract

Typically, one might expect a review to highlight similarities, but here, I choose to place these books side by side for their contrasting perspectives.Before delving into the essence of the comparisons, it is important to recall the mission of the AK Peters Visualization Series.This series aims to capture what visualization is today in all its variety and diversity, giving voice to researchers, practitioners, designers, and enthusiasts.It encompasses books from all subfields of visualization, including visual analytics, information visualization, scientific visualization, data journalism, infographics, and their connection to adjacent areas such as text analysis, digital humanities, data art, or augmented and virtual reality ("AK Peters Visualization Series," n.d.).Both authors are practitioners who bring their expertise in communicating through visualized information and data.Jen Christiansen, who graduated in geology and art, is a senior graphics editor at Scientific American, while Nancy Organ, formally trained in statistics, has experience as a data visualization designer and educator.Each utilizes her unique skills for effective communication.Traditionally, rhetoric is understood as "a discipline concerned with the effective use of language, to persuade, give pleasure, and so on" (Matthews 2007).While this definition seems self-evident, it is essential to note that contemporary rhetoric encompasses all modes of communication.Interestingly, practitioners, educators, and researchers frequently refer to "the language [bold -EM] of data visualization," exploring its grammar, vocabulary, and stylistics (DataVis Lisboa 2020; "Visual Vocabulary," n.d.; Ben-Joseph 2016; Kandogan and Lee 2016).This context invites a closer examination of three key aspects: first, how various authors describe persuasive communication through information and data visualization, or as some call it, data storytelling; second, how to expand our rhetorical framework to include data, numbers, and statistics; and third, a deeper exploration of the audiences-crucial for rhetoricians-of data and information visualizations.As Burns et al. (2020) state.When designers create visualizations for communication, they make choices about encoding and design that they think will accurately and persuasively communicate their interpretation of the data.The ultimate interpretation of a visualization depends on both the designer and the reader. InventioBoth books target distinct audiences, as indicated by their titles.Building Science Graphics serves as both a textbook and a practical reference for anyone looking to convey scientific information through illustrations for articles, poster presentations, and beyond ("AK Peters Visualization Series," n.d.).In contrast, Data Visualization for People of All Ages is more approachable, specifically aimed

Journal
Res Rhetorica
Published
2026-01-06
DOI
10.29107/rr2025.4.20
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