Abstract
The aim of the article is to analyze ethos and pathos in the rhetoric of the President of Ukraine, Volodymyr Zelensky. I analyzed 28 speeches delivered before the parliaments and National Assemblies of various countries in the first hundred days of the Russian-Ukrainian war. The results of the study show that Zelensky's rhetoric is geared toward arousing five affects: fear, compassion, anger, shame and sadness. The speaker's credibility, built both in and out of speech, is based on competence, trust and similarity to the recipient.