Make love not war: imperial democracy and the gendered soldiered body in fashion
Louisa Rogers
Northumbria University
Abstract
In recognizing the symbolic potential of the body, fashion photography is a logical but critically underexplored area for the study of militarism in popular culture. Using the conception of imperial democracy as a theoretical framework, a semiotic analysis of Steven Meisel’s editorial “Make Love Not War” published in “Vogue Italia” identifies how gender and uniform are used to replicate imperialist narratives in a luxury fashion context. These visuals uphold the tenets of new militarism by fetishizing military aesthetics.
- Journal
- Res Rhetorica
- Published
- 2024-06-30
- DOI
- 10.29107/rr2024.2.2
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