Contemporary prolepsis in digital rhetoric: the roles and functions of proleptic cues
Abstract
This article explores the adaptation of Gérard Genette's concept of narrative prolepsis in the realm of social media as the proleptic technique, demonstrating its effectiveness as a tool for anticipatory rhetoric in digital communication. By analysing selected instances from Twitter and Facebook, the study illustrates how digital utterances employ proleptic cues to capture audience attention and potentially engage audiences. The concept of prolepsis, traditionally associated with narrative foresight in literature, is shown to be effectively transposed into the digital context, where it functions as a mechanism to attract user attention. This adaptation highlights the dynamism of rhetorical strategies in the evolving landscape of digital communication, underscoring the continuity of classical rhetorical principles in new media environments. Future research should incorporate a corpus study, which would allow for an in-depth examination of the diverse array of proleptic cues employed by social media influencers. Furthermore, an exploration into the persuasive efficacy of prolepsis, along with its potential links to reasoning fallacies, could provide intriguing insights. Additionally, an analysis of audience reactions to these cues could contribute to a more holistic understanding of their impact.
- Journal
- Res Rhetorica
- Published
- 2024-04-03
- DOI
- 10.29107/rr2024.1.10
- CompPile
- Search in CompPile ↗
- Open Access
- OA PDF Diamond
- Topics
- Export
- BibTeX RIS
Citation Context
Cited by in this index (0)
No articles in this index cite this work.
Cites in this index (0)
No references match articles in this index.
Related Articles
-
Philosophy & Rhetoric Sep 2024Joshua Hananmodern rhetorical theory rhetorical criticism composition theory genre theory discourse analysis cultural rhetorics argument qualitative research quantitative research digital rhetoric social media grammar and mechanics gender and writing disability studies public rhetoric affect and writing body and rhetoric editorial matter
-
Rhetoric & Public Affairs Sep 2024Arthur E. Walzer
-
Philosophy & Rhetoric Sep 2012Philippe-Joseph Salazar
-
Pedagogy Apr 2025modern rhetorical theory rhetorical criticism african american rhetorics cultural rhetorics first-year composition writing pedagogy basic writing graduate education two-year college teacher development writing centers technical communication professional writing labor and working conditions digital rhetoric multimodality social media literacy studies race and writing gender and writing community literacy literary studies editorial matter
-
Computers and Composition Dec 2024“Wayfinding” through the AI wilderness: Mapping rhetorics of ChatGPT prompt writing on X (formerly Twitter) to promote critical AI literacies ↗Anuj Gupta; Ann Shivers-McNair