Abstract
Hugh Latimer’s 1548 “Sermon of the Plough” is well-known as an example of early English evangelical rhetoric. However, the sermon has often been considered as an effect of, rather than a participant in, evangelical theology. This article reads Latimer’s rhetoric, especially his creation of a persona, as fully theological, using Melanchthon’s valorization of rhetoric over logic as a model. Latimer’s sermon produces an authority that is not limited to Latimer himself, but serves as a reformation of Catholic notions of the authoritative role of the Church, a role based upon the rhetorically effective presentation of the Bible.