Abstract
We often hear it said that today is the era of rhetoric, but we do not yet have a rhetoric general enough to include both Western and Asian rhetorics. Here I try to show how the rhetoric of communication could operate as such a framework with special reference to the history of Korean rhetoric. I investigate the history of the term “susa,” present milestones in the history of Korean rhetoric, and use as illustration several cases of the rhetoric of “dakkeum.” Finally, 1 shall insist on the need for further development of the rhetoric of communication towards a global rhetoric.