Abstract

Reviews Jeffrey Walker, Rhetoric and Poetics in Antiquity (Oxford and New York: Oxford University Press, 2000), xii + 396 pp. In this lengthy, densely argued volume, Jeffrey Walker engages two particularly contentious issues in the history of rhetoric, offering a novel reconstruction of rhetoric's origins and a revised account of the relation­ ship between rhetoric and poetics in Classical Greece and Rome. This dual focus is reflected in the organization of the study. Parts I and II (ch. 1-4) concentrate primarily on a reading of the rhetorical tradition originating in pre-Aristotelian sources and extending to the "second sophistic" of im­ perial Rome. In Parts III and IV (ch. 5-11), Walker uncovers the rhetorical dimensions of archaic Greek poetry and then traces the tension between grammatical and rhetorical elements in the major (and several minor) Greek and Latin poetic theories. In the first two chapters, Walker advances three claims that are defended at length in the remainder of the book: (1) that the distinction between rhetoric and poetics featured in the standard histories is illusory and has resulted in distorted characterizations of both arts; (2) that the fundamental or "primary" manifestation of rhetorical art is not deliberative or forensic oratory, but rather the various verse and prose forms of epideictic discourse; (3) that accounts of rhetoric's periodic decline in the face of restricted op­ portunities for "practical", political oratory neglect the vital socio-political significance assumed by epideictic eloquence in nearly all periods. Cen­ tral to Walker's argument, then, is an expanded conception of "epideictic". Developing an insight of Chaim Perelman, Walker rejects the traditional characterization of epideictic as a decorative genre, simple entertainment or "mere display", and attributes to it broad suasive and ideological functions: epideictic, for Walker, is "that which shapes and cultivates the basic codes of value and belief by which a society or culture lives" (p. 9). Thus conceived, the epideictic category cuts across the prose-poetry divide, as Walker would include much poetry—including archaic lyric poetry—within it. This enlarged conception of epideictic enables Walker to locate the ori­ gins of rhetoric in discourse practices that predate by centuries the theoretical conceptualization of the art of persuasive oratorical speech (this is the thrust of ch. 2). In this respect, Walker's study represents a healthy alternative to the recent work of scholars such as Thomas Cole and Edward Schiappa which identifies the "birth" of rhetoric with the fourth-century advent of a prop­ erly technical and theoretical vocabulary or "metalanguage". If Walker's 125 126 RHETORICA redescription of epideictic gives grounds for rejecting the narrow concep­ tion of rhetoric offered by Cole and Schiappa, it also confounds the wellknown distinction between "primary" and "secondary" rhetoric. In George Kennedy's formulation, primary rhetoric is associated with practical oratory, with speeches delivered orally in deliberative and forensic settings. This for­ mulation encourages epideictic's treatment as secondary, textual, literary and aesthetic. Walker reverses this narrative and the impoverished notion of epideictic it inscribes: "the epideiktikon is the rhetoric of belief and desire; the pragmatikon [dikanic and demegoric genres] the rhetoric of practical civic business...that necessarily depends on and appeals to the beliefs/desires that epideictic cultivates" (p. 10). Viewed in this frame, epideictic becomes "the 'primary' or central form of rhetoric" while deliberative and forensic speeches are derivative, applied forms of a more general logon techne (p. 41). In Part II (ch. 3-4), Walker considers the fortunes of rhetoric in the Hel­ lenistic and Roman imperial periods. Opposing the traditional characteriza­ tion of these periods as marking rhetoric's decadence and decline, Walker offers a more complicated narrative of a competition between two relatively distinct rhetorical traditions. The first version is that founded by the early sophists and given fullest expression in Isocrates' logdn paidea; it stresses the broad, culture-shaping function of poetic-epideictic eloquence. This tradi­ tion, Walker contends, is preserved in the fragments of Theophrastus and in later authors as diverse as Demetrius, Hermagoras, Dionysius, and Cicero (in De oratore). The second version of rhetoric is more narrow and technical, and by the late Hellenistic period focused almost exclusively on the practice of judicial oratory. This is...