Abstract

Reviews 233 plutôt: parce que rhéteur) en musicien: les idées sont des thèmes, les sujets sont des instruments. Pierre-Louis Malosse Stephen D. O'Leary, Arguing the Apocalypse: A Theory of Millennial Rhetoric (New York: Oxford University Press, 1994, ix + 314 pp. Endings, like beginnings, have always fascinated us; thus, speculative accounts of the world's beginning (etiologies) and its ending (eschatologies) have engendered controversial philosophies and gripping narratives. As we approach the end of a millenium, eschatological speculation can only be expected to increase; and thus, Arguing the Apocalypse is a timely contribution to rhetorical history and rhetorical theory. It is also broadly interdisciplinary, carefully researched, and intelligently written. The book's author, Stephen O'Leary, studied comparative religion at Harvard before going on to graduate work in Communication Studies at Northwestern; this book is a revision of his dissertation, and it is marked by the influence of both its director (argumentation theorist Tom Goodnight) and one of its readers (Bernard McGinn, a historian of medieval theology). With a few exceptions, the author has purged his book of the stylistic residues of the much despised "dissertation" genre. Nevertheless, as in Umberto Eco's The Name of the Rose, the first ninety pages will test the readers' mettle; only if they are able to wade through the complexities of the theory will they earn their just reward: two rhetorical histories that are fascinating (and at times, even "page-turners"). Yet there are those first ninety pages. Chapter 1 begins by defining apocalypse—a subset of eschatological discourse that "makes manifest a vision of ultimate destiny, rendering immediate to human audiences the ultimate End of the cosmos in the Last Judgment" (pp. 5-6). Given the powerful appeal of such discourse through the ages, the author suspects that rhetorical theory will be useful in showing how it has shaped human 234 RHETORICA thought and action within particular cultural milieux. Chapter 2 sets out three important topoi of apocalyptic discourse: time, evil, and authority. These topoi are ripe for rhetorical analysis, since they involve not only the intellect but the whole person. O'Leary provides thumbnail sketches of the typical accounts of these three topoi, suggesting that apocalyptic discourse attempts to address certain aporiae that have been left by such accounts. In chapter 3, O'Leary develops the dramatic frames of comedy and tragedy, through which he will view various apocalyptic movements. Traditional Christian eschatology, he argues, accented the comic frame by emphasizing God's complete sovereignty in bringing about the end of time; the divine plan is inscrutible, and we can neither predict the end nor bring it about. But this view still acknowledged an identifiable end, in which evil and time would be no more; and this created the rhetorical space for a "tragic" apocalyptic eschatology, in which God brings the world to a catastrophic close (an event that will be survived only by those who know what to look for, and when to look). "Once an audience has accepted the eschatological argument that evil will be both eliminated and justified in the Last Judgment...their experience of evil will create a hope and expectation for this Judgment that still requires satisfaction" (p. 81). Thus, in apocalyptic rhetoric, "the evils of the present day are pyramided into a structure of cosmic significance" (p. 83). This arouses ever more eager anticipation of the consummation of history. Apocalyptic rhetoric thus tends to be enormously persuasive in the short term. While often blithely dismissed as the ranting of fanatics, it has mobilized thousands, indeed millions, of adherents—a claim that O'Leary will demonstrate in the historical sketches that fill most of the remainder of the book. The next four chapters examine two of the most important apocalyptic movements in the United States. Chapter 4 chronicles William Miller's rise from obscure farmer, to sought-after lecturer, to religious figurehead, to discredited prophet; the chapter also shows why Millerism should be analyzed as a rhetorical movement. In chapter 5, O'Leary examines the particular forms of Millerite argument, showing why they were found persuasive by certain auditors. Chapter 6 jumps ahead some more than a century, examining the more...

Journal
Rhetorica
Published
1999-03-01
DOI
10.1353/rht.1999.0022
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