Throw Me the Bottom Line—I'm Drowning in E-Mail! (Fielden, J.S. et al.; 2003)
Abstract
This short paperback book is divided into 14 chapters and 2 exhibits. The book is designed to provide answers to two key questions - First, how do we reduce the number of emails we find in our mailbox each day, and ,second, how do we teach others to present information in the most effective manner? The solution, according to the authors, is simple: bottom line. In simple terms, it means bringing the subject to the front of the e-mail so that the reader finds the answer to the question "Why should I be interested? quickly. The authors develop a number of approaches that are suitable for most e-mail communication. The authors extend the concept to other business writing as well, but they admit there are circumstances that may require different approaches. The takeaway message is a good one for engineers, technical communicators, and managers alike. The book is an excellent addition to one's reading list and the local library's reference shelf.
- Journal
- IEEE Transactions on Professional Communication
- Published
- 2007-01-01
- DOI
- 10.1109/tpc.2006.890858
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