Deep linking: an ethical and legal analysis

Abstract

Deep linking, the practice of linking to a subsidiary page rather than the home page of another organization's Web site, is the subject of considerable controversy. In several recent lawsuits, plaintiffs have alleged violations of copyright, trademark, and commercial laws. I review the legal and ethical issues regarding deep linking and comment on how the ethical conflict between rights and utility motivates the controversy. I conclude that protecting site owners' rights to control deep linking to their sites is a stronger value than enhancing the utility of the Web for users by allowing completely unrestricted deep linking. Finally, I recommend a collection of resources for Web developers interested in staying current with the evolving controversy.

Journal
IEEE Transactions on Professional Communication
Published
2002-06-01
DOI
10.1109/tpc.2002.1003689
CompPile
Search in CompPile ↗
Open Access
Closed
Topics
Export

Citation Context

Cited by in this index (0)

No articles in this index cite this work.

Cites in this index (0)

No references match articles in this index.