Abstract
The principal obligation of the editor charged with editing visual media is to understand the strengths and the limitations of both text and visuals so as to make informed media choices. The paper compares and contrasts visual and verbal media in an effort to provide the reader with some practical guidance in making media choices. The paper also offers a set of practical guidelines for the use of visuals that is intended to ensure that the visuals chosen and their utilization result in both efficient and effective communication of the kinds of ideas best suited to presentation in pictorial form.