Abstract

Issues surrounding the ethics and social responsibility of public relations are addressed through a discussion of J. Grunig's (1987) distinction between asymmetrical and symmetric organizational communication. His development of a research tradition for public relations is examined with particular attention given to conceptualizing organizations as political systems and exploring the contrasting presuppositions of asymmetrical and symmetrical models. Symmetrical presuppositions are presented as an ethical and effective framework for public relations theory.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>

Journal
IEEE Transactions on Professional Communication
Published
1989-06-01
DOI
10.1109/47.31605
CompPile
Open Access
Closed
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