IEEE Transactions on Professional Communication Jun 1988

Improving oral marketing presentations in the technology-based company

M.F. Warlum Boeing (United States)

Abstract

The author maintains that oral presentations by a company's representatives affect its reputation and competitive position, and typically exhibit certain shortcomings. He describes these shortcomings and how they can be overcome by the application of good developmental techniques. He notes that many companies are providing their employees with professional help in developing oral presentations and recommends that all companies address this issue.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>

Journal
IEEE Transactions on Professional Communication
Published
1988-06-01
DOI
10.1109/47.6929
CompPile
Open Access
Closed
Topics
affect and writing
Export
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Citation Context

Cited by in this index (0)

No articles in this index cite this work.

References (3)

  1. (1975)
    A New Guide for Better Technical Presentations
  2. wilder (1986)
    Professionally Speaking
  3. leech (1982)
    How to Prepare Stage and Deliver Winning Presentations
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