IEEE Transactions on Professional Communication Jun 1988

Using color in online marketing tools

P. English-Zemke University of California, Santa Barbara

Abstract

The function and design of online software demonstrations are examined. The use of color in various types of online demonstrations is discussed. Principles for effective color use, derived from the fields of physics, physiology, and perception, are explored.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>

Journal
IEEE Transactions on Professional Communication
Published
1988-06-01
DOI
10.1109/47.6927
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References (5)

  1. spiker (1983)
    Identification of Colored Stimuli on a Computer-Generated Raster Display as a Function of Luminance Foreground Color Background Color and Stimulus Size
  2. murch (1984)
    The Effective Use of Color: Perceptual Principles
    Tekniques
  3. murch (1984)
    The Effective Use of Color: Cognitive Principles
    Tekniques
  4. murch (1983)
    The Effective Use of Color: Physiological Principles
    Tekniques
  5. foley (1982)
    Fundamentals of Interactive Computer Graphics
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