P. English-Zemke

1 article
University of California, Santa Barbara

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  1. Using color in online marketing tools
    Abstract

    The function and design of online software demonstrations are examined. The use of color in various types of online demonstrations is discussed. Principles for effective color use, derived from the fields of physics, physiology, and perception, are explored.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>

    doi:10.1109/47.6927