Your business writing affects your success

John L. Kent

doi:10.1109/tpc.1982.6447808

IEEE Transactions on Professional Communication Dec 1982

Your business writing affects your success

John L. Kent

Abstract

Four keys to good writing are (1) plan and outline (2) consider the reader, (3) use short sentences and simple words, and (4) be critical of your writing. In the planning stage you should not hurry, Once an outline is written, you should put it aside for at least a few hours — after which the writing will be easier than anticipated. In considering the reader you must remember that readers are interested in information that is brief and interestingly told. Long sentences (over 25 words) are difficult to grasp; short sentences (10 to 15 words) are easier to understand. Finally, when composing a letter, critically evaluate it to ensure that it is courteous, brief, helpful, and friendly.

Journal: IEEE Transactions on Professional Communication
Published: 1982-12-01
DOI: 10.1109/tpc.1982.6447808
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Open Access: Closed
Topics: professional writing
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Your business writing affects your success

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