On the Rhetorical Grotesque: A Mode for Strange Times

Rhetoric Society Quarterly Mar 2020

On the Rhetorical Grotesque: A Mode for Strange Times

Richard Benjamin Crosby Brigham Young University

Abstract

This essay argues that the successful political careers of certain populist leaders rhetorically enact what scholars have long recognized in art, literature, and entertainment as the grotesque. The grotesque provides a theoretically rich means for describing the vulgar and chaotic public behaviors that take strong hold among anti-elite audiences at certain points in history. By closely reading comments from political leaders cast in the grotesque mold, including Silvio Berlusconi, Hugo Chavez, and Donald Trump, this essay explains not only what the grotesque is, but also when and how it is likely to find traction in a political culture ripe for change. The essay concludes that while the grotesque may be ideologically neutral, it shows an unsettling complaisance to twenty-first-century demagoguery and may be a defining mode for our time.

Journal: Rhetoric Society Quarterly
Published: 2020-03-14
DOI: 10.1080/02773945.2020.1723680
Open Access: Closed
Topics: multimodality

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