Abstract

Mainstream and movement rhetorics interact as political actors and struggle to control meaning in ways that are not evident from single-site analysis. This article examines how three speakers in southern Arizona give meaning to "sustainable ranching." The vir bonus is used to understand meanings developed in face-to-face deliberative forums. Social movement framing theory, briefly reviewed, is used to analyze activist rhetoric and limits of the vir bonus model. Finally, Gerard Hauser's "reticulate public sphere" is used to account for invention as a dialogic response to rhetorics from multiple sites.

Journal
Rhetoric Review
Published
2006-07-01
DOI
10.1207/s15327981rr2503_4
CompPile
Search in CompPile ↗
Open Access
Closed
Topics
Export

Citation Context

Cited by in this index (1)

  1. Rhetoric Society Quarterly

References (48)

  1. Harper's
  2. Aristotle. Aristotle on Rhetoric: A Theory of Civic Discourse. Trans. George A. Kennedy. New York: Oxford UP, 1991.
  3. Bakhtin. "Discourse in the Novel." The Dialogic Imagination. Ed. Michael Holquist. Trans. Caryl Emerson and M…
  4. 10.1146/annurev.soc.26.1.611
  5. Billig, Michael. "Rhetorical Psychology, Ideological Thinking, and Imagining Nationhood." Social Movements an…
Show all 48 →
  1. Burke, Kenneth. The Philosophy of Literary Form: Studies in Symbolic Action. Baton Rouge: Louisiana State UP, 1967.
  2. 10.1086/210399
  3. DeLuca, Kevin. Image Politics: The New Rhetoric of Environmental Activism. New York: Guilford, 1999.
  4. Epstein, Steven. Impure Science: AIDS, Activism, and the Politics of Knowledge. Berkeley: U of California P, 1996.
  5. Fraser, Nancy. "Rethinking the Public Sphere: A Contribution to the Critique of Actually Existing Democracy."…
  6. Goffman, Ervin. Frame Analysis. New York: Harper and Row, 1974.
  7. The Ecologist
  8. Gray, Barbara. "Framing of Environmental Disputes." Making Sense of Intractable Environmental Conflicts: Fram…
  9. Habermas, Jurgen. The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois…
  10. 10.2307/800260
    Social Problems  
  11. High Country News.
  12. Philosophy and Rhetoric
  13. - Vernacular Voices: The Rhetoric of Publics and Public Spheres. Columbia: U of South Carolina P, 1999.
  14. Hauser, Gerard, and Susan Whalen. "New Rhetoric and New Social Movements." Emerging Theories of Human Communi…
  15. Hunt, Scott A., Robert D. Benford, and David A. Snow. "Identity Fields: Framing Processes and the Social Cons…
  16. Ingham, Zita. "Landscape, Drama, and Dissensus: The Rhetorical Education of Red Lodge, Montana." Green Cultur…
  17. Jacobs, Lynn. Waste of the West: Public Lands Ranching. Tucson, AZ: Lynn Jacobs, 1991.
  18. Rhetoric Review
  19. Johnston, Hank. "A Methodology for Frame Analysis: From Discourse to Cognitive Schema." Social Movements and …
  20. 10.1007/BF01965413
  21. Killingsworth, M. Jimmie, and Jacqueline S. Palmer. Ecospeak: Rhetoric and Environmental Politics in America.…
  22. 10.1080/00335638009383499
    Quarterly Journal of Speech  
  23. Meadows, Donella H., et al. The Limits to Growth, a Global Challenge: A Report for the Club of Rome's Project…
  24. Monsanto. Monsanto Company 2004 Pledge Report: Growing Options. St. Louis, MO: Monsanto, 2004. 5 September 20…
  25. High Country News.
  26. Owens, Derek. Composition and Sustainability. Urbana, IL: National Council of Teachers of English, 2001.
  27. Palczewski, Catherine Helen. "Cyber-movements, New Social Movements, and Counterpublics." Counterpublics and …
  28. Peterson, Tarla Rai. Sharing the Earth: The Rhetoric of Sustainable Development. Columbia: U of South Carolin…
  29. 10.2307/3097241
    Social Problems  
  30. College Station: Texas A & M UP
  31. Quintilian, Marcus Fabi. The Institutio Oratoria. Trans. H. E. Butler. Cambridge, MA: Harvard UP, 1953.
  32. Rifkin, Jeremy. Beyond Beef: The Rise and Fall of the Cattle Culture. New York: Plume, 1992.
  33. 10.1080/00335637009382977
    Quarterly Journal of Speech  
  34. International Social Movement Research
  35. 10.2307/2095581
  36. Taylor, Martin. Private Interview. 19 July 2001.
  37. Udall Center for Studies in Public Policy. Arizona Common Ground Roundtable: A Brief History, Principles, and…
  38. United Nations. World Commission on Environment and Development. Our Common Future. Oxford: Oxford UP, 1987.
  39. Waddell, Craig. "Defining Sustainable Development: A Case Study in Environmental Communication." Technical Co…
  40. Weber, Edward P. Bringing Society Back in: Grassroots Ecosystem Management, Accountability, and Sustainable C…
  41. Western Governors' Association, Trust for Public Land, and National Cattlemen's Beef Association. Purchase of…
  42. Range.
  43. Research in Social Movements, Conflicts and Change