Rhetorical Appeals: A Revision

Rhetoric Review Jul 2005

M. Jimmie Killingsworth

Abstract

Abstract The way rhetorical analysts now use the term appeals—meaning to plead or to please—has outstripped the available theories, particularly those derived from Aristotle. Indeed, Aristotle's ethos, pathos, and logos may not even be appeals in the modern sense. A revised model relates author and author positions to values in a triangulating relationship. Appeals also appear as techniques for working through varying media, not only media defined semiotically but also as forms of resistance related to cultural differences. Examples from criticism, film, and advertising provide a foundation for replacing a modes approach to rhetorical appeals with a genre approach.

Journal: Rhetoric Review
Published: 2005-07-01
DOI: 10.1207/s15327981rr2403_1
Open Access: Closed
Topics: revision

Citation Context

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Cites in this index (0)

No references match articles in this index.

Also cites 5 works outside this index ↓

Booth, Wayne C. The Rhetoric of Fiction. 2nd ed. Chicago: U of Chicago P, 1983.

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Burke, Kenneth. A Rhetoric of Motives. Berkeley: U of California P, 1969.

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10.2307/356607

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Killingsworth, M. Jimmie, and Michael Gilbertson. Signs, Genres, and Communities in Technical Communication. …

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10.1080/00335638409383686

Quarterly Journal of Speech ↗

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