Quintilian on the Art of Emotional Appeal

Rhetoric Review Jan 2003

Quintilian on the Art of Emotional Appeal

Richard A. Katula

Abstract

Abstract The study of emotion has regained prominence in the fields of psychology and rhetoric. Despite this interest, little has been written about the art of making an emotional appeal. This essay focuses on the writing of Quintilian, in particular Book VI of his Institutes of Oratory, in an effort to describe his theory of emotional appeal, and to see whether it has relevance today. The essay presents Quintilian's theory in the form of "rules."

Journal: Rhetoric Review
Published: 2003-01-01
DOI: 10.1207/s15327981rr2201_1
Open Access: Closed
Topics: rhetorical theory

Citation Context

Cited by in this index (1)

Xavier (2005)

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Rhetoric Review

Cites in this index (0)

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