Technical Communication Quarterly Jun 1998

Corporate image and the establishment of Euro Disney: Mickey mouse and the French press

Janis Forman Anderson University - South Carolina

Abstract

Drawing upon publications in the French press, this article considers three interweaving themes that characterized the construction of the Euro Disney park. It then offers an analysis of the historical context for and the implications of the park's construction, using the literature of French cultural studies and cross‐cultural studies for support. It concludes with a discussion of the possible consequences to the company of Disney's negative image in the French press.

Journal
Technical Communication Quarterly
Published
1998-06-01
DOI
10.1080/10572259809364629
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Cited by in this index (1)

  1. Dragga (1999)
    Ethical intercultural technical communication: Looking through the lens of Conf…
    Technical Communication Quarterly

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