Corporate image and the establishment of Euro Disney: Mickey mouse and the French press

Technical Communication Quarterly Jun 1998

Corporate image and the establishment of Euro Disney: Mickey mouse and the French press

Janis Forman Anderson University - South Carolina

Abstract

Drawing upon publications in the French press, this article considers three interweaving themes that characterized the construction of the Euro Disney park. It then offers an analysis of the historical context for and the implications of the park's construction, using the literature of French cultural studies and cross‐cultural studies for support. It concludes with a discussion of the possible consequences to the company of Disney's negative image in the French press.

Journal: Technical Communication Quarterly
Published: 1998-06-01
DOI: 10.1080/10572259809364629
Open Access: Closed
Topics: multimodality

Citation Context

Cited by in this index (1)

Dragga (1999)

Ethical intercultural technical communication: Looking through the lens of Conf…

Technical Communication Quarterly

Cites in this index (1)

WEISS (1993)

“The Gods must be Crazy”

Journal of Business and Technical Communication

Also cites 1 work outside this index ↓

Kuisel Richard F. (1993)

Seducing the French: The Dilemmaof Americanization

↗

CrossRef global citation count: 5 View in citation network →