“The Gods must be Crazy”: The Challenge of the Intercultural

Abstract

Pedagogy and research in intercultural and international communication depend on an understanding of a framework of concepts: (a) the instability and ambiguity of cross-cultural signifiers, (b) culture as a changing construct, (c) culture as a plurality and mixture of cultures, and (d) cross-cultural communication as dialogic. We need to revise our notion of culture as acquisition, our transmission model of communication, and our pedagogy of presenting tips and fostering stereotypes about “foreign” peoples and places. We need to begin with concepts of intercultural/international communication and a discussion of faulty approaches and appraisals that engender miscommunication before taking a narrow focus on dos and don'ts in our exchanges with others.

Journal
Journal of Business and Technical Communication
Published
1993-04-01
DOI
10.1177/1050651993007002002
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Citation Context

Cited by in this index (17)

  1. Journal of Technical Writing and Communication
  2. Journal of Technical Writing and Communication
  3. IEEE Transactions on Professional Communication
  4. Technical Communication Quarterly
  5. IEEE Transactions on Professional Communication
Show all 17 →
  1. Journal of Technical Writing and Communication
  2. Journal of Technical Writing and Communication
  3. IEEE Transactions on Professional Communication
  4. Journal of Business and Technical Communication
  5. Journal of Technical Writing and Communication
  6. Journal of Technical Writing and Communication
  7. Technical Communication Quarterly
  8. Technical Communication Quarterly
  9. Technical Communication Quarterly
  10. Technical Communication Quarterly
  11. Technical Communication Quarterly
  12. IEEE Transactions on Professional Communication

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