Technical Communication Quarterly Jan 2013

Participatory Localization: A Social Justice Approach to Navigating Unenfranchised/Disenfranchised Cultural Sites

Godwin Y. Agboka University of Houston - Downtown

Abstract

This article investigates the social justice implications of localization and reports the results of an empirical study that examines poor designer localization efforts in documentation used in marketing sexuopharmaceuticals. It argues against a top-down view of design and communication and instead advocates a participatory approach that takes into account user linguacultural, political, economic, legal, and local knowledge systems in the localization process. The article also offers suggestions to guide localization theory and practice.

Journal
Technical Communication Quarterly
Published
2013-01-01
DOI
10.1080/10572252.2013.730966
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Topics
empirical research race and writing
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Citation Context

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