Abstract

This article investigates the social justice implications of localization and reports the results of an empirical study that examines poor designer localization efforts in documentation used in marketing sexuopharmaceuticals. It argues against a top-down view of design and communication and instead advocates a participatory approach that takes into account user linguacultural, political, economic, legal, and local knowledge systems in the localization process. The article also offers suggestions to guide localization theory and practice.