A Technical Hair Piece: Metis, Social Justice and Technical Communication in Black Hair Care on YouTube

Modupe Yusuf Michigan Technological University ; Veena Namboodri Schioppa Michigan Technological University

Abstract

This article argues that through embodied presentations and the multimodal, international and intercultural affordances of YouTube, the rhetoric of Black hair care YouTubers is tactical TPC toward social justices. We note the interactive comments section as a place for technical communicators to identify and redress issues in normative instructional discourse. This scholarship extends TPC beyond “how to do it” and “how I do it” toward “how we must view it in order to do it.’

Journal
Technical Communication Quarterly
Published
2022-07-03
DOI
10.1080/10572252.2022.2077454
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Citation Context

Cited by in this index (10)

  1. Technical Communication Quarterly
  2. Technical Communication Quarterly
  3. Technical Communication Quarterly
  4. Technical Communication Quarterly
  5. Technical Communication Quarterly
Show all 10 →
  1. Communication Design Quarterly
  2. Technical Communication Quarterly
  3. Communication Design Quarterly
  4. IEEE Transactions on Professional Communication
  5. Journal of Technical Writing and Communication

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