Technical Communication Quarterly Jul 2022

A Technical Hair Piece: Metis, Social Justice and Technical Communication in Black Hair Care on YouTube

Modupe Yusuf Michigan Technological University ; Veena Namboodri Schioppa Michigan Technological University

Abstract

This article argues that through embodied presentations and the multimodal, international and intercultural affordances of YouTube, the rhetoric of Black hair care YouTubers is tactical TPC toward social justices. We note the interactive comments section as a place for technical communicators to identify and redress issues in normative instructional discourse. This scholarship extends TPC beyond “how to do it” and “how I do it” toward “how we must view it in order to do it.’

Journal
Technical Communication Quarterly
Published
2022-07-03
DOI
10.1080/10572252.2022.2077454
Open Access
Closed
Topics
social media technical communication

Citation Context

Cited by in this index (7)

  1. Brooks et al. (2026)
    Tactical Technical Communication as Expert Communication: Strategic Ethos in Co…
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  2. Shivers-McNair (2025)
    Toward Justice-focused Participatory Research Repositories: Connecting Technica…
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  3. Sparby (2025)
    A Memetic Pandemic: COVID-19 Memes As Tactical Risk Communication
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  4. Bjork (2025)
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  5. Ghimire (2024)
    Understanding Transnational Technical Communication in Technical and Profession…
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  1. Randazzo (2024)
    The Exclusionary Potential of “Professionalism” in Hiring Situations
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  2. Gallagher et al. (2024)
    Emojination Facilitates Inclusive Emoji Design Through Technical Writing: Fitti…
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Cites in this index (12)

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    Technical Communication Quarterly
  2. Kimball (2017)
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    Journal of Technical Writing and Communication
  3. Kimball (2017)
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    Technical Communication Quarterly
  4. Jones et al. (2016)
    Disrupting the Past to Disrupt the Future: An Antenarrative of Technical Commun…
    Technical Communication Quarterly
  5. Jones (2016)
    The Technical Communicator as Advocate
    Journal of Technical Writing and Communication
Show all 12 →
  1. Agboka (2014)
    Decolonial Methodologies: Social Justice Perspectives in Intercultural Technica…
    Journal of Technical Writing and Communication
  2. Ittersum (2014)
    Craft and Narrative in DIY Instructions
    Technical Communication Quarterly
  3. Agboka (2013)
    Participatory Localization: A Social Justice Approach to Navigating Unenfranchi…
    Technical Communication Quarterly
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CrossRef global citation count: 16 View in citation network →

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