A Memetic Pandemic: COVID-19 Memes As Tactical Risk Communication

Derek M. Sparby Illinois State University

Abstract

Tactical risk memes operated outside institutions like the World Health Organization (WHO) and CDC (Center for Disease Control and Prevention) to tactically sharing important risk and crisis communication. They made us laugh but also gave us instructions for how to stay safe during a global pandemic. This article examines tactical risk memes and provides implications for future public health crises, arguing for the importance and relevance of memes as a form of technical communication.

Journal
Technical Communication Quarterly
Published
2025-04-03
DOI
10.1080/10572252.2024.2352106
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Cited by in this index (2)

  1. Technical Communication Quarterly
  2. Journal of Technical Writing and Communication

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