Abstract

This study explores how a human-centered design (HCD) approach encourages written communication researchers to rethink methodologies when studying wicked problems, particularly in healthcare communication contexts. We argue for “methodological mutability” as a strategy to address complex and evolving challenges in rural healthcare communication. Using design thinking principles, we investigated how generative AI (GenAI) and machine learning can enhance medical communication, streamline documentation, and improve telemedicine usability. Our research revealed that rural healthcare providers view effective patient-provider communication as their primary challenge. This finding led us to pivot toward exploring how AI applications can structure and enhance patient narratives. We advocate for researchers to adopt a designer mindset, integrating methodological flexibility to move beyond problem analysis and instead develop solutions. By embedding HCD, design thinking, and methodological mutability into research design, researchers can prioritize practical interventions when working in spaces beset by wicked problems.

Journal
Written Communication
Published
2026-05-15
DOI
10.1177/07410883261440256
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