Journal of Business and Technical Communication Jan 2026 Open Access

Increasing Literacy on the Scams Targeting Latines: Generative Artificial Intelligence, Digital Technologies, and the Latine Community

Gabriel Lorenzo Aguilar The University of Texas at Arlington

Abstract

This article builds a heuristic that raises the artificial intelligence (AI) literacy of Latine students. Nefarious people are exploiting marginalized Latine communities by using AI in creative partnerships, similar to those described in technical communication research, to build social profiles of Latines. These people are rhetorically using AI in passive-income and voice-over scams that target Latines who are insecure about their financial and citizenship situations. The heuristic offered here guides instructors on how to increase Latine students’ AI literacy by making these students aware of the rhetorical relationships between nefarious individuals and AI.

Journal
Journal of Business and Technical Communication
Published
2026-01-01
DOI
10.1177/10506519251372578
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Topics
rhetorical criticism technical communication artificial intelligence literacy studies
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Citation Context

Cited by in this index (1)

  1. Mallette et al. (2026)
    Preparing to Edit Ethically with and for AI Contexts
    Technical Communication Quarterly

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