Tools, Potential, and Pitfalls of Social Media Screening: Social Profiling in the Era of AI-Assisted Recruiting

Journal of Business and Technical Communication Jan 2024

Tools, Potential, and Pitfalls of Social Media Screening: Social Profiling in the Era of AI-Assisted Recruiting

Yeqing Kong Georgia Institute of Technology ; Huiling Ding North Carolina State University

Abstract

Employers are increasingly turning to innovative artificial intelligence recruiting technologies to evaluate candidates’ online presence and make hiring decisions. Such social media screening, or social profiling, is an emerging approach to assessing candidates’ social influence, personalities, and workplace behaviors through their publicly shared data on social networking sites. This article introduces the processes, benefits, and risks of social profiling in employment decision making. The authors provide important guidance for job applicants, technical and professional communication instructors, and hiring professionals on how to strategically respond to the opportunities and challenges of automated social profiling technologies.

Journal: Journal of Business and Technical Communication
Published: 2024-01-01
DOI: 10.1177/10506519231199478
Open Access: Closed
Topics: social media artificial intelligence professional writing multilingual writers

Citation Context

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