Modupe Yusuf

1 article
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Michigan Technological University ORCID: 0000-0003-2398-8130

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Who Reads Yusuf

Modupe Yusuf's work travels primarily in Technical Communication (90% of indexed citations) · 10 total indexed citations from 2 clusters.

By cluster

  • Technical Communication — 9
  • Other / unclustered — 1

Counts include only citations from indexed journals that deposit reference lists with CrossRef. Authors whose readers publish primarily in venues without reference deposits will appear less central than they are. See coverage notes →

  1. Technical Communication Quarterly Jul 2022
    A Technical Hair Piece: Metis, Social Justice and Technical Communication in Black Hair Care on YouTube ↗
    Modupe Yusuf; Veena Namboodri Schioppa
    Abstract

    This article argues that through embodied presentations and the multimodal, international and intercultural affordances of YouTube, the rhetoric of Black hair care YouTubers is tactical TPC toward social justices. We note the interactive comments section as a place for technical communicators to identify and redress issues in normative instructional discourse. This scholarship extends TPC beyond “how to do it” and “how I do it” toward “how we must view it in order to do it.’

    rhetorical criticism discourse analysis technical communication multimodality social media race and writing
    doi:10.1080/10572252.2022.2077454