Technical Communication Quarterly Jan 2012

YouTutorial: A Framework for Assessing Instructional Online Video

Matt Morain North Carolina State University ; Jason Swarts North Carolina State University

Abstract

User-generated tutorial videos are quickly emerging as a new form of technical communication, one that relies on text, images, video, and sound alike to convey a message. In this article, we present an approach—a rubric—for assessing the instructional content of tutorial videos that considers the specific roles of modal and multimodal content in effective delivery. The rubric is based on descriptive data derived from a constant comparative study of user-rated YouTube videos.

Journal
Technical Communication Quarterly
Published
2012-01-01
DOI
10.1080/10572252.2012.626690
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Topics
technical communication empirical research multimodality social media
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Citation Context

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